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COMPARATIVE ANALYSIS OF RESTAURANTS




      “Out of the blue”           “All Stir Fry”        “Santushti”
   E square – Lobby level      E square – level 5     Military Hospital




Manpreet Sandhu             Roll No: Section-E (07)       Batch: 2012-2014
PARAMETERS FOR EVALUATION
   PARAMETERS                 ALL STIR FRY         OUT OF THE BLUE       SANTUSHTI (MH)

                         Thai/Chinese look       Naturally-lit          Natural under the
     Ambiance            with bamboo decor       Japanese seating       shed in open


                         Comfortable but not     Large space with       Simple seating like
      Seating
                         enough space            outdoor seating also   Dhabha

                         Highly hygienic and     Highly hygienic and    Not very hygienic
Hygiene Conditions
                         clean                   clean                  as it in open
                         Pan                   Sizzler, pasta, fondue Indian Punjabi and
      Cuisine            asian, chinese, Thai, Best of wines, single South Indian food
                         indonesian, oriental, malts and cocktails
                          snacks
Reservation of Seats           Available             Available           Not available


                       SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES                      2of 5
PARAMETERS FOR EVALUATION
 PARAMETERS              ALL STIR FRY         OUT OF THE BLUE      SANTUSHTI (MH)

                                             Pastas, fondue and    Good Indian food
     USP                 Wok System
                                             best wines            on reasonable
                                                                   prices

     Prices          Buffet- Rs 425          On average 500 per    On average Rs 100
                     (without alcohol)       person                per person

    Parking          E square parking        Lesser Parking area   No Parking space
                     space used                                    , MH parking is
                                                                   used

 Waiting Time              5-10 min              15-20 min            25-30 min


Mode of Payment         Cards or cash           Cards or Cash         Only Cash


                  SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES                    3of 5
PARAMETERS FOR EVALUATION
PARAMETERS                ALL STIR FRY         OUT OF THE BLUE          SANTUSHTI (MH)


Other Facilities          Wi-Fi, Valet         Live music, DJ , Wi-     No such facilities
                        parking, Online        Fi, AC                   available
                         Booking, AC
     Taste                  Excellent             Very Good                   Good

                       Friendly, Efficient      Efficient and                Efficient
     Staff
                        and Courteous           Courteous

   Location           Easy to find as in the   Not easy to              Not easy to find as
                      building of E-square     find, has to go to 5th   in MH and it is a
                                               floor of E square        restricted area

   Capacity              35-40 people          50-60 people             60-70 people



                   SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES                         4of 5
CONCLUSION

 All the three restaurants have unique USP respectively

 We can conclude that location does matter for a single cuisine
  restaurants like “Out of the Blue” and “All Stir Fry” as they are
  opened up in the building of E-Square Mall so they can expect high
  spending people to come in but for restaurant like “Santushti” it
  does not matter as they have high footfall even though it is
  opened up in restricted area

 “Out of the Blue” and “All Stir Fry” cater to an epicure who can
  spend high while “Santushti” is basically serving needs of military
  personnel



                 SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES         5of 5

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Manpreet sims (e 07)

  • 1. COMPARATIVE ANALYSIS OF RESTAURANTS “Out of the blue” “All Stir Fry” “Santushti” E square – Lobby level E square – level 5 Military Hospital Manpreet Sandhu Roll No: Section-E (07) Batch: 2012-2014
  • 2. PARAMETERS FOR EVALUATION PARAMETERS ALL STIR FRY OUT OF THE BLUE SANTUSHTI (MH) Thai/Chinese look Naturally-lit Natural under the Ambiance with bamboo decor Japanese seating shed in open Comfortable but not Large space with Simple seating like Seating enough space outdoor seating also Dhabha Highly hygienic and Highly hygienic and Not very hygienic Hygiene Conditions clean clean as it in open Pan Sizzler, pasta, fondue Indian Punjabi and Cuisine asian, chinese, Thai, Best of wines, single South Indian food indonesian, oriental, malts and cocktails snacks Reservation of Seats Available Available Not available SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 2of 5
  • 3. PARAMETERS FOR EVALUATION PARAMETERS ALL STIR FRY OUT OF THE BLUE SANTUSHTI (MH) Pastas, fondue and Good Indian food USP Wok System best wines on reasonable prices Prices Buffet- Rs 425 On average 500 per On average Rs 100 (without alcohol) person per person Parking E square parking Lesser Parking area No Parking space space used , MH parking is used Waiting Time 5-10 min 15-20 min 25-30 min Mode of Payment Cards or cash Cards or Cash Only Cash SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 3of 5
  • 4. PARAMETERS FOR EVALUATION PARAMETERS ALL STIR FRY OUT OF THE BLUE SANTUSHTI (MH) Other Facilities Wi-Fi, Valet Live music, DJ , Wi- No such facilities parking, Online Fi, AC available Booking, AC Taste Excellent Very Good Good Friendly, Efficient Efficient and Efficient Staff and Courteous Courteous Location Easy to find as in the Not easy to Not easy to find as building of E-square find, has to go to 5th in MH and it is a floor of E square restricted area Capacity 35-40 people 50-60 people 60-70 people SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 4of 5
  • 5. CONCLUSION  All the three restaurants have unique USP respectively  We can conclude that location does matter for a single cuisine restaurants like “Out of the Blue” and “All Stir Fry” as they are opened up in the building of E-Square Mall so they can expect high spending people to come in but for restaurant like “Santushti” it does not matter as they have high footfall even though it is opened up in restricted area  “Out of the Blue” and “All Stir Fry” cater to an epicure who can spend high while “Santushti” is basically serving needs of military personnel SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 5of 5