Toyota is launching its new entry-level sedan Etios in India at an aggressive price of around Rs 5.25 lakh. The car has been specifically designed for India and emerging markets and will compete with popular models like the Maruti Dzire. Toyota has invested Rs 3,200 crore in a new plant near Bangalore with an annual capacity of 70,000 units to produce Etios. Toyota's global president Akio Toyoda will launch the Etios in India.