A Brief Presentation on Managing Sustainable Business growth in highly competitive and challenging markets.

1. Managing Sustainable Business
Growth in Highly Competitive &
Challenging Markets
Masoud Ali Khan, FCMA
Managing Director – Accounting &
Business Support Services
September 23, 2013
Investments & Business Promotion Series

2. Key Management Challenges
 Lack of Vision / Clear Direction.
 Fear of Risk / Fear of Unknown.
 Lack of Teamwork.
 Lack of Communication.
 Excessive & Frequent Changes.
 Higher Turnover of Employees.
 Tolerating Poor Performance.
 Yes Man Approach / lack of Positive Criticism.

3. Key Challenges – Top-line Growth
Declining Revenues / Lack of Growth due to:
 Lack of Product Innovation / Service Variety.
 Fierce Competition.
 Quality issues.
 Customer Complaints / Dissatisfaction.
Recommended Strategy / Action:
 New / Improved Products / Service Lines.
 Market Research / Customer Surveys to attain
Differentiation / Competitive Edge.
 Quality Awareness & Training.
 Concept of Customer Service Levels.

4. Increasing Costs & Overheads
Main areas of concern:
 Increase in Raw Material Costs.
 Increase in Overheads.
 Indirect Costs due to inefficient Processes.
 Lack of Strategic Time Management (STM).
 Waste of Resources.
Recommended Strategy / Action:
 Negotiate Longer term Contracts.
 Create Cost Consciousness / Rationalization.
 Process Re-engineering Initiatives.
 Training of Teams on STM.
 Quality Programs / Employee Retention.

5. Brand Image & Market Reputation
 Creating a Powerful Brand Image is one of the
Most important aspects of Winning Businesses.
 This is Why Customers happily Pay much More
for a Known Brand although the Product performs
similar functions.
 Market Reputation comes with the Highest
standards of Quality, dedicated Customer Service,
regular communication & by creating Trust.
 A reputed Brand or Company identity has much
higher chances of Success in the longer term.

6. Key Success Factors (KSFs)
 Dynamic Leadership.
 Long term Vision – with emphasis on WHY?
 Excellent Management Team.
 Clear Strategic Business Plan.
 Relevant Market Research.
 Knowing your Customers.
 Dependable Business Partners.
 Succession Planning.
 Adequate Risk Management.
 Accurate / Timely Feedback Mechanism.

7. How we can Assist?
Training & development on:
 Developing Strategic Visions (SV).
 Effective Leadership through Character.
 Continuous Process Improvement (CPI).
 Strategic Time Management (STM).
 Effective Cost Controls / Rationalization.
 Working Capital Management (WCM).
 Supply Chain Management (SCM).
 Winning Negotiations (WN).

8. How we can Assist?
Business Advisory Services:
 Facilitating Strategic Business Plans.
 Business Performance Reviews.
 Feasibility Studies.
 Planning & Budgeting.
 CFO Support Services.
 Branding & Image Supremacy.
 Customer Satisfaction Surveys.
 Market Research.
 Corporate Governance Framework.

9. How we can Assist?
Taking over non-core activities off the Minds of
the Owners / Senior Managers & Allowing them
Quality time for Business Development:
 Bookkeeping & Accounting.
 Receivables & Collections Management.
 Payroll Management.
 Inventory Accounting & Control.
 Fixed Assets Accounting & Control.
 Internal Audit & Performance Audit.
 Information Technology Support.

10. Our Ultimate Goal
“We work towards Creating
Value for our Esteemed
Clients assuring them of a
better Return on Investment
(ROI) at all times.”

11. Our Contacts
Tel.: +9714-3419701
Fax: +9714-3419702
Cell: +97155-8717592
+97150-4819101
Email: masoud.khan@adamadvisors.com
Website: www.adamadvisors.com