CBIZ Quarterly Manufacturing & Distribution “Hot Topics” Newsletter (Sep-Oct ...CBIZ, Inc.
This issue delivers links to key resources, NAM’s Manufacturers’ Q3 Outlook Survey and four articles on key industry topics — 3 Ways Manufacturers Can Bridge Talent Gaps & Improve Product; Is It Time to Consider Group Captive Insurance?; Equal or Equitable – The Family Business Owner’s Dilemma; and Special Purpose Acquisition Companies (aka SPACs) Are Really Hot!
CBIZ Quarterly Commercial Real Estate "Hot Topics" Newsletter (Jan-Feb 2022)CBIZ, Inc.
The January 2022 issue of CBIZ’s Commercial Real Estate Quarterly Hot Topics Newsletter is now available! Learn about the impact of changes lease accounting, post-pandemic calculation companies are using to reassess office space needs, tax planning knowns and unknowns and the impact of rising construction costs on insurance costs. Plus – access strategies to combat the great resignation and safeguard against the unexpected.
How to Adjust Year-End Tax Strategies in an Uncertain Tax EnvironmentCBIZ, Inc.
Congress has the framework for a budget proposal that would increase taxes. Whether lawmakers will pass that framework is unclear. This uncertainty leaves business owners in a tricky spot for 2021 tax planning. This article describes what can be done, with reasonable certainty, in this tenuous environment.
Supply Chain Challenges Become Full Blown RisksCBIZ, Inc.
Companies are coming to grips with the fact that supply chain disruptions have become and may remain a consistent feature of doing business in the manufacturing and distribution sectors. Whereas risk mitigation strategies are often tightly tied to insurance and liability policies, managing supply chain risk must be a key organizational function requiring personnel, policies and preparation. Read more.
Kansas businesses have an opportunity for state tax incentives of which you may want to be aware.
Recent changes to the Kansas High Performance Incentive Program (HPIP) make it more broadly available
than it was in the past.
Managing Insurance Coverages & Costs – Your Hands Aren’t TiedCBIZ, Inc.
No surprise to anyone, the pandemic, civil unrest, economic uncertainty and an abundance of disastrous weather events influenced losses of over $1 billion in 2020, accelerating an already hardening insurance marketplace – one that is less friendly to insurance buyers. You can expect double digit increases at renewal – but your hands aren’t tied. In this article, CBIZ Insurance Services provides a 2021 Trends Alert and suggests how you can manage your risk profile to achieve your lowest cost of risk.
Crescendus™ | Government Solutions
This presentation will relevant for Managers & Business Executives who are struggling to keep up with government regulations and understanding its impact on their businesses.
Here, we propose the following consulting solutions to assist businesses of all sizes-
1. Government Regulatory Intelligence & Insights
2. Linking Regulations to Business Impact
_______________________
Request our Services:
contact@crescendus.com
CBIZ Quarterly Manufacturing & Distribution “Hot Topics” Newsletter (Sep-Oct ...CBIZ, Inc.
This issue delivers links to key resources, NAM’s Manufacturers’ Q3 Outlook Survey and four articles on key industry topics — 3 Ways Manufacturers Can Bridge Talent Gaps & Improve Product; Is It Time to Consider Group Captive Insurance?; Equal or Equitable – The Family Business Owner’s Dilemma; and Special Purpose Acquisition Companies (aka SPACs) Are Really Hot!
CBIZ Quarterly Commercial Real Estate "Hot Topics" Newsletter (Jan-Feb 2022)CBIZ, Inc.
The January 2022 issue of CBIZ’s Commercial Real Estate Quarterly Hot Topics Newsletter is now available! Learn about the impact of changes lease accounting, post-pandemic calculation companies are using to reassess office space needs, tax planning knowns and unknowns and the impact of rising construction costs on insurance costs. Plus – access strategies to combat the great resignation and safeguard against the unexpected.
How to Adjust Year-End Tax Strategies in an Uncertain Tax EnvironmentCBIZ, Inc.
Congress has the framework for a budget proposal that would increase taxes. Whether lawmakers will pass that framework is unclear. This uncertainty leaves business owners in a tricky spot for 2021 tax planning. This article describes what can be done, with reasonable certainty, in this tenuous environment.
Supply Chain Challenges Become Full Blown RisksCBIZ, Inc.
Companies are coming to grips with the fact that supply chain disruptions have become and may remain a consistent feature of doing business in the manufacturing and distribution sectors. Whereas risk mitigation strategies are often tightly tied to insurance and liability policies, managing supply chain risk must be a key organizational function requiring personnel, policies and preparation. Read more.
Kansas businesses have an opportunity for state tax incentives of which you may want to be aware.
Recent changes to the Kansas High Performance Incentive Program (HPIP) make it more broadly available
than it was in the past.
Managing Insurance Coverages & Costs – Your Hands Aren’t TiedCBIZ, Inc.
No surprise to anyone, the pandemic, civil unrest, economic uncertainty and an abundance of disastrous weather events influenced losses of over $1 billion in 2020, accelerating an already hardening insurance marketplace – one that is less friendly to insurance buyers. You can expect double digit increases at renewal – but your hands aren’t tied. In this article, CBIZ Insurance Services provides a 2021 Trends Alert and suggests how you can manage your risk profile to achieve your lowest cost of risk.
Crescendus™ | Government Solutions
This presentation will relevant for Managers & Business Executives who are struggling to keep up with government regulations and understanding its impact on their businesses.
Here, we propose the following consulting solutions to assist businesses of all sizes-
1. Government Regulatory Intelligence & Insights
2. Linking Regulations to Business Impact
_______________________
Request our Services:
contact@crescendus.com
Against the post-New Industrial Policy (1991) growth witnessed in large-scale industries, a corresponding boom in the small and mid-sized domestic industry has been conspicuously absent. This research seeks to document the causes for the same. Further, a comparative evaluation of Indian MSMEs with those operating in other BRICS nations will be conducted, in an attempt to understand the overall effect of the business, policy and legal/regulatory environment on the growth of MSMEs.
How To Present Cyber Security To Senior Management Complete DeckSlideTeam
This template is useful in presenting cybersecurity plan to higher authority. Cybersecurity officer will present it to top level management. It will help in determining the roles and responsibilities of senior management and executives who are responsible in handling risks. Firm will also optimize its cybersecurity risk framework. Firm will assess the current concerns that are impeding cybersecurity in terms of increase in cybercrimes, data breach and exposure and amount spent on settlements. It will also analyze firm its current cybersecurity framework. Firm will categorize various risk and will assess them on parameters such as risk likelihood and severity. The IT department will also improve their incident handling mechanism. Cybersecurity contingency plan will be initiated by firm. In this plan, firm will build an alternate site for backup maintenance. Backup site selection will be done by keeping certain parameters into consideration such as cost for implementation, duration, location, etc. The other plan essentials include business impact assessment, vital record maintenance, recovery task list maintenance, etc. The template also includes information regarding the role of personnel in terms of role and responsibilities of line managers, senior managers and executives in risk management. It also includes information related to the role of top management in ensuring effective information security governance. The information regarding the budget required for the cybersecurity plan implementation is also provided with staff training cost. https://bit.ly/35YJ5W9
How To Present Cyber Security To Senior Management Complete DeckSlideTeam
This template is useful in presenting cybersecurity plan to higher authority. Cybersecurity officer will present it to top level management. It will help in determining the roles and responsibilities of senior management and executives who are responsible in handling risks. Firm will also optimize its cybersecurity risk framework. Firm will assess the current concerns that are impeding cybersecurity in terms of increase in cybercrimes, data breach and exposure and amount spent on settlements. It will also analyze firm its current cybersecurity framework. Firm will categorize various risk and will assess them on parameters such as risk likelihood and severity. The IT department will also improve their incident handling mechanism. Cybersecurity contingency plan will be initiated by firm. In this plan, firm will build an alternate site for backup maintenance. Backup site selection will be done by keeping certain parameters into consideration such as cost for implementation, duration, location, etc. The other plan essentials include business impact assessment, vital record maintenance, recovery task list maintenance, etc. The template also includes information regarding the role of personnel in terms of role and responsibilities of line managers, senior managers and executives in risk management. It also includes information related to the role of top management in ensuring effective information security governance. The information regarding the budget required for the cybersecurity plan implementation is also provided with staff training cost. https://bit.ly/3iSww5L
It is important to consider the emerging risks surrounding commercial lending and commercial real estate lending. What stage are we in of this current economic cycle? The answer is uncertain, but it is important to consider the emerging risks surrounding commercial lending and CRE lending.
Valuation Metrics and Drivers in Today’s Economy RoseRyan
Learn from Silicon Valley experts how to demystify the valuation equation. Topics covered include understanding market variables and market conditions, business model economics, and analyst and investor perspectives; developing a valuation strategy; building value across the organization; and avoiding mistakes and deal breakers.
Keynote lecture by Alexandra Readhead, International Taxation and Extractive Industries Consultant, at the 7th annual ICTD meeting in Kigali on February 7th 2019.
For over 75 consecutive quarters, the ISG Index™ has detailed the latest data and trends for the global IT services market for investors, enterprise buyers, software and service providers, law firms, universities and the media.
It is the preeminent outsourcing index that includes coverage of the global combined market, including both managed services and the fast-growing as-a-service market.
One of the few global indices of the global IT market, the ISG Index measures the significant impact cloud-based services are having on digital business transformation and provides ongoing analysis of automation and other digital technologies.
While security servicing providers have performed well in recent years, they face anemic core growth, shifting client expectations, rising pressure on fees, and the potential for disruption. The COVID-19 pandemic and associated recession will put further pressure on the industry. In response, they must be bold in their planning and approach to service delivery.
Enterprise data management market is expected to grow $122.9 billion by 2025DheerajPawar4
[188 Pages Report] Enterprise data management market categorizes the global market by software, services, deployment mode, organization size, industry vertical, and by region.
Enterprise data management market vendors by size, share & growth strateg...DheerajPawar4
[188 Pages Report] To describe and forecast the global enterprise data management market by component (software and services), deployment mode, organization size, industry vertical, and region
BIZGrowth Strategies — Cybersecurity Special Edition 2023CBIZ, Inc.
As cybercriminals continue to advance and evolve, a stagnant cyber risk management approach is simply not an option. Further, the prevalence of cyber breaches means cybersecurity is not solely an IT concern. It takes a robust set of processes and people from across your organization, working together toward a common goal. We offer fresh insights to help protect your organization from cyberthreats in multiple operational areas. Articles include:
- How Cybercriminals Are Weaponizing Artificial Intelligence
- Employee Benefits Cyber Risk Exposure Scorecard
- Closing the Security Gap: Managing Vendor Cyber Risk
- Retirement Plan Sponsor Cybersecurity Checklist
- Protect Your Digital Frontline With Employee Training
BIZGrowth Strategies - Back to Basics Special EditionCBIZ, Inc.
Amid the increasing complexity of today’s business landscape, it can be of great benefit to shut out the noise and simply get back to the basics. Summer offers the rare opportunity for organizations to slow down and sweat the small stuff.
In this issue, our experts address seven key topics intended to help leaders guide their teams to stability and refocus on the foundational elements of success, including:
- Talent Management 101: How to Attract & Retain Great Employees
- Exploring the What, Why & How Behind the Employee Experience
- The Shifting Normal: 3 Ways Leaders Can Embrace Change & Conquer Challenge
- What is Financial Wellbeing & Why Should Employers Care?
- D&O Insurance Application Basics to Protect Your Leaders
- Your Life Insurance Policy May Be One of Your Biggest Assets
- Understanding Labor Law Poster Compliance
Against the post-New Industrial Policy (1991) growth witnessed in large-scale industries, a corresponding boom in the small and mid-sized domestic industry has been conspicuously absent. This research seeks to document the causes for the same. Further, a comparative evaluation of Indian MSMEs with those operating in other BRICS nations will be conducted, in an attempt to understand the overall effect of the business, policy and legal/regulatory environment on the growth of MSMEs.
How To Present Cyber Security To Senior Management Complete DeckSlideTeam
This template is useful in presenting cybersecurity plan to higher authority. Cybersecurity officer will present it to top level management. It will help in determining the roles and responsibilities of senior management and executives who are responsible in handling risks. Firm will also optimize its cybersecurity risk framework. Firm will assess the current concerns that are impeding cybersecurity in terms of increase in cybercrimes, data breach and exposure and amount spent on settlements. It will also analyze firm its current cybersecurity framework. Firm will categorize various risk and will assess them on parameters such as risk likelihood and severity. The IT department will also improve their incident handling mechanism. Cybersecurity contingency plan will be initiated by firm. In this plan, firm will build an alternate site for backup maintenance. Backup site selection will be done by keeping certain parameters into consideration such as cost for implementation, duration, location, etc. The other plan essentials include business impact assessment, vital record maintenance, recovery task list maintenance, etc. The template also includes information regarding the role of personnel in terms of role and responsibilities of line managers, senior managers and executives in risk management. It also includes information related to the role of top management in ensuring effective information security governance. The information regarding the budget required for the cybersecurity plan implementation is also provided with staff training cost. https://bit.ly/35YJ5W9
How To Present Cyber Security To Senior Management Complete DeckSlideTeam
This template is useful in presenting cybersecurity plan to higher authority. Cybersecurity officer will present it to top level management. It will help in determining the roles and responsibilities of senior management and executives who are responsible in handling risks. Firm will also optimize its cybersecurity risk framework. Firm will assess the current concerns that are impeding cybersecurity in terms of increase in cybercrimes, data breach and exposure and amount spent on settlements. It will also analyze firm its current cybersecurity framework. Firm will categorize various risk and will assess them on parameters such as risk likelihood and severity. The IT department will also improve their incident handling mechanism. Cybersecurity contingency plan will be initiated by firm. In this plan, firm will build an alternate site for backup maintenance. Backup site selection will be done by keeping certain parameters into consideration such as cost for implementation, duration, location, etc. The other plan essentials include business impact assessment, vital record maintenance, recovery task list maintenance, etc. The template also includes information regarding the role of personnel in terms of role and responsibilities of line managers, senior managers and executives in risk management. It also includes information related to the role of top management in ensuring effective information security governance. The information regarding the budget required for the cybersecurity plan implementation is also provided with staff training cost. https://bit.ly/3iSww5L
It is important to consider the emerging risks surrounding commercial lending and commercial real estate lending. What stage are we in of this current economic cycle? The answer is uncertain, but it is important to consider the emerging risks surrounding commercial lending and CRE lending.
Valuation Metrics and Drivers in Today’s Economy RoseRyan
Learn from Silicon Valley experts how to demystify the valuation equation. Topics covered include understanding market variables and market conditions, business model economics, and analyst and investor perspectives; developing a valuation strategy; building value across the organization; and avoiding mistakes and deal breakers.
Keynote lecture by Alexandra Readhead, International Taxation and Extractive Industries Consultant, at the 7th annual ICTD meeting in Kigali on February 7th 2019.
For over 75 consecutive quarters, the ISG Index™ has detailed the latest data and trends for the global IT services market for investors, enterprise buyers, software and service providers, law firms, universities and the media.
It is the preeminent outsourcing index that includes coverage of the global combined market, including both managed services and the fast-growing as-a-service market.
One of the few global indices of the global IT market, the ISG Index measures the significant impact cloud-based services are having on digital business transformation and provides ongoing analysis of automation and other digital technologies.
While security servicing providers have performed well in recent years, they face anemic core growth, shifting client expectations, rising pressure on fees, and the potential for disruption. The COVID-19 pandemic and associated recession will put further pressure on the industry. In response, they must be bold in their planning and approach to service delivery.
Enterprise data management market is expected to grow $122.9 billion by 2025DheerajPawar4
[188 Pages Report] Enterprise data management market categorizes the global market by software, services, deployment mode, organization size, industry vertical, and by region.
Enterprise data management market vendors by size, share & growth strateg...DheerajPawar4
[188 Pages Report] To describe and forecast the global enterprise data management market by component (software and services), deployment mode, organization size, industry vertical, and region
BIZGrowth Strategies — Cybersecurity Special Edition 2023CBIZ, Inc.
As cybercriminals continue to advance and evolve, a stagnant cyber risk management approach is simply not an option. Further, the prevalence of cyber breaches means cybersecurity is not solely an IT concern. It takes a robust set of processes and people from across your organization, working together toward a common goal. We offer fresh insights to help protect your organization from cyberthreats in multiple operational areas. Articles include:
- How Cybercriminals Are Weaponizing Artificial Intelligence
- Employee Benefits Cyber Risk Exposure Scorecard
- Closing the Security Gap: Managing Vendor Cyber Risk
- Retirement Plan Sponsor Cybersecurity Checklist
- Protect Your Digital Frontline With Employee Training
BIZGrowth Strategies - Back to Basics Special EditionCBIZ, Inc.
Amid the increasing complexity of today’s business landscape, it can be of great benefit to shut out the noise and simply get back to the basics. Summer offers the rare opportunity for organizations to slow down and sweat the small stuff.
In this issue, our experts address seven key topics intended to help leaders guide their teams to stability and refocus on the foundational elements of success, including:
- Talent Management 101: How to Attract & Retain Great Employees
- Exploring the What, Why & How Behind the Employee Experience
- The Shifting Normal: 3 Ways Leaders Can Embrace Change & Conquer Challenge
- What is Financial Wellbeing & Why Should Employers Care?
- D&O Insurance Application Basics to Protect Your Leaders
- Your Life Insurance Policy May Be One of Your Biggest Assets
- Understanding Labor Law Poster Compliance
Welcome to our newly branded newsletter, "The Advantage." The articles in this issue provide insights to help you:
■ Have conversations around tough decisions during periods of economic uncertainty
■ Evaluate fast-growing artificial intelligence tools like ChatGPT
■ Recognize colleagues who are key allies in supporting women in the workplace
■ Navigate career shifts along the path to successful leadership
■ Manage workplace culture in a hybrid model
■ Garner inspiration from the 2023 Women Transforming Business finalists and winners
BIZGrowth Strategies - Workforce & Talent Optimization Special EditionCBIZ, Inc.
Amid today’s economic uncertainty, we know you need strategies and solutions that will help your business thrive. With workforce and talent concerns running high for employers across the nation, our experts developed these articles with those critical issues top of mind. We offer fresh insights designed to attract, retain, engage and motivate your employees — all while protecting your bottom line and managing emerging risks. Articles include:
- Unlock Success with Effective Performance Management
- How Employers Can Benefit from Financial Wellbeing Programs
- How to Talk About Hard Decisions During a Recession
- Cost-Effective Health Plan Perks to Consider in 2023
- 3 HR Strategies to Recession-Proof Your Organization
- Responding to Employment Practices Liability (EPL) Claims
- Versatility — Important in Life & Life Insurance
BIZGrowth Newsletter - Economic Slowdown Solutions Special EditionCBIZ, Inc.
The "Economic Slowdown Solutions Special Edition" newsletter includes articles that present tips, strategies and ideas to help your organization master economic uncertainty and recessionary concerns. Topics include:
- Considerations for a Reduction in Force
- Tips to Prepare for Risk Management Challenges
- Tactics to Recession-Proof Your Benefits Strategy
- HR Best Practices
- Recruitment Strategies to Keep You Competitive
- 3 Innovations to Stay Nimble
- Disability Insurance for Business Owners
BIZGrowth Strategies - Cybersecurity Special EditionCBIZ, Inc.
Cyberattacks are becoming more frequent and sophisticated, making a recovery from them increasingly difficult. Without preparation, a cyberattack can be devastating to your business, having severe operational, financial, legal and reputational implications.
The prevalence of cyber breaches also means cybersecurity is no longer solely an IT concern. Elevating your information security from functional to effective takes a robust set of elements, processes and people working together toward a common goal.
Our professionals have developed these articles and resources to help you protect your organization from these attacks.
Connections Help Law Practice Efficiently Obtain $5 Million Line of CreditCBIZ, Inc.
A 15-attorney law firm operated on a contingency and hourly fee basis. While it had a strong outlook for contingency cases, the costs incurred to work...
Custom Communication Plan & Active Enrollment Result in Increased ConsumerismCBIZ, Inc.
The firm embarked on a multi-year strategic plan to build a culture of wellbeing and engagement. They wanted
to educate employees to become more engaged and wise health care consumers...
Experienced Consulting Approach Leads Engineering Firm to the Right CFOCBIZ, Inc.
The Chief Financial Officer of a leading multi-disciplined engineering and consulting
firm indicated he was considering retiring. After initially considering a search process as an in-house project, the company’s leadership agreed...
Check out the latest edition for articles on Preventing Social Engineering Attacks, Triumphing in the Talent War, 3 Signs It’s Time for a Compensation Study, Strategies to Protect Your Retirement & Tips for a Successful OSHA Inspection.
Inflation, Interest Rates & the Disruption to CRECBIZ, Inc.
From assessing the various sectors to analyzing the future of your investments, learn more from our experienced team leaders on the wide-spread trends of commercial real estate property and sales.
CBIZ Quarterly Manufacturing and Distribution "Hot Topics" Newsletter (May-Ju...CBIZ, Inc.
CBIZ Quarterly Manufacturing and Distribution "Hot Topics" Newsletter (May-Jun 2022) provides you with news and guidance on the labor crisis, how to retain top talent during the Great Resignation, the business impacts of the Russia-Ukraine War, and the benefit of long-term bonus plans.
Rethinking Total Compensation to Retain Top TalentCBIZ, Inc.
Even with a developed recruiting program, strong company culture and great work-life balance, it’s difficult for companies to attract and retain the best employees without an all-inclusive compensation strategy. Add in the combination of high inflation, talent shortages and the Great Resignation, and we’re left with a hyper-competitive labor market. As a result, employers must think outside of the box to retain top performers and explore new ways to increase the value of total compensation offered. Learn how in this article.
Common Labor Shortage Risks & Tips to Mitigate Your ExposuresCBIZ, Inc.
No industry is safe from the risks of the current labor market. Employee shortages can influence multiple liabilities, but a proactive strategy can help protect your organization. In this article, learn measures to minimize labor shortage liability risks across all industries, as well as influential industry risks for construction, manufacturing and trucking.
How the Great Resignation Affects the Tax FunctionCBIZ, Inc.
Talent shortages remain a challenge universally, but it may be hitting financial roles within businesses particularly hard. The
pressures to meet tax reform obligations coupled with the
job changeover opportunities that emerged during the Great Resignation have left many tax departments feeling under-resourced. If your company is experiencing a similar situation, here are steps you can take to support your tax function.
While employee turnover is inevitable, there are several strategies companies can implement to help combat the Great Resignation, and at the center of all these strategies is technology that can benefit employers and their staff. In this article, learn how your organization can use technology to enhance the recruiting and onboarding processes, which will help attract top talent, while setting new hires up for success.
Experienced Consulting Approach Leads Engineering Firm to the Right CFOCBIZ, Inc.
The Chief Financial Officer of a leading multi-disciplined engineering and consulting firm indicated he was considering retiring. After initially considering a search process as an in-house project, the company’s leadership agreed to secure the assistance of an executive search professional.
BIZGrowth Strategies - The Great Resignation Special EditionCBIZ, Inc.
The Great Resignation continues to plague organizations across the country. It has exacerbated a host of employer challenges, including attraction, retention and engagement of top talent, as well as mitigating new risks. Our experts have developed these articles and linked resources to help your organization combat the mass employee exodus.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.