This document provides an analysis of H&M's sustainability efforts and "Go Green Wear Blue" denim campaign. It discusses how H&M has positioned itself as a leader in sustainable fast fashion through initiatives like using organic cotton and recycled materials. The campaign aims to promote H&M's sustainable denim line and inspire consumers to make eco-friendly choices. Visuals of nature are used to make subconscious connections between the brand and environmental protection. Social media is effectively utilized to share the campaign's message and educate people on H&M's sustainability work. Overall, the analysis finds that H&M has successfully differentiated itself from competitors by empowering consumers to support sustainability through affordable fashion purchases.
Introduction to psychology - summary, analysis and critique of priming effect...Sarah Lee
The document summarizes and critiques a 2009 study by Harris, Bargh and Brownell on the effects of television food advertising on eating behavior. The study found that both children and adults consumed more snacks after viewing food advertisements compared to non-food ads. Children ate 45% more snacks and adults ate more unhealthy snacks after "fun" food ads. However, the critique notes that the study had limitations such as small sample sizes, lack of variety in food types tested, and inability to analyze different ad characteristics. Further research is needed to fully understand the relationship between food ads and eating behaviors.
Quantitative reasoning II - final projectSarah Lee
This document discusses variables related to human development across U.S. states. It analyzes the percentage of population with bachelor's degrees (%BA), percentage with master's degrees (%MA), urban population (%Urban), and percentage with long commutes (%LongCommute) in each state. For each variable, it provides summary statistics and finds that %BA and %MA are right-skewed, %Urban follows a normal distribution, and %LongCommute is right-skewed. It hypothesizes relationships between the variables and plans univariate and bivariate analyses.
Research and development methods - ethnography study of library employeesSarah Lee
The document summarizes research done on the work and operations of the library at The New School University. The researchers conducted interviews with student employees and library users, as well as observations of the library. Their findings provide details on the responsibilities and experiences of student employees, behaviors of library users, organizational structure of the library, and suggestions for improvements. The student employees described their jobs as systematic and electronic, with flexible hours. Library users generally worked independently. The library was found to be efficiently organized and operated with available services, though some noted improvements could be the addition of more computers and clearer rules signs.
The Gap brand aims to epitomize casual American style with accessible pricing and high quality, affordable clothing appealing to a wide range of consumers. However, it faces challenges maintaining a clear brand identity and message against competitors like Uniqlo due to a overly diversified product line. Areas for improvement include streamlining product offerings to better control quality, defining value proposition, and clarifying ambiguous marketing campaigns.
This document is a research report analyzing whether a clinic called The Balmoral Clinic should hire a full-time doctor instead of using part-time locums. The report includes an executive summary, research proposal, introduction, methodology, main results and findings, analysis and discussion, conclusion and recommendation, limitations, bibliography, appendices, supporting documents, and tables/graphs. Key findings from primary and secondary research indicate that patients prefer seeing the same doctor regularly and prefer seeing female doctors. There is also an increasing demand for general practitioners working in private clinics.
This document provides an analysis of H&M's sustainability efforts and "Go Green Wear Blue" denim campaign. It discusses how H&M has positioned itself as a leader in sustainable fast fashion through initiatives like using organic cotton and recycled materials. The campaign aims to promote H&M's sustainable denim line and inspire consumers to make eco-friendly choices. Visuals of nature are used to make subconscious connections between the brand and environmental protection. Social media is effectively utilized to share the campaign's message and educate people on H&M's sustainability work. Overall, the analysis finds that H&M has successfully differentiated itself from competitors by empowering consumers to support sustainability through affordable fashion purchases.
Introduction to psychology - summary, analysis and critique of priming effect...Sarah Lee
The document summarizes and critiques a 2009 study by Harris, Bargh and Brownell on the effects of television food advertising on eating behavior. The study found that both children and adults consumed more snacks after viewing food advertisements compared to non-food ads. Children ate 45% more snacks and adults ate more unhealthy snacks after "fun" food ads. However, the critique notes that the study had limitations such as small sample sizes, lack of variety in food types tested, and inability to analyze different ad characteristics. Further research is needed to fully understand the relationship between food ads and eating behaviors.
Quantitative reasoning II - final projectSarah Lee
This document discusses variables related to human development across U.S. states. It analyzes the percentage of population with bachelor's degrees (%BA), percentage with master's degrees (%MA), urban population (%Urban), and percentage with long commutes (%LongCommute) in each state. For each variable, it provides summary statistics and finds that %BA and %MA are right-skewed, %Urban follows a normal distribution, and %LongCommute is right-skewed. It hypothesizes relationships between the variables and plans univariate and bivariate analyses.
Research and development methods - ethnography study of library employeesSarah Lee
The document summarizes research done on the work and operations of the library at The New School University. The researchers conducted interviews with student employees and library users, as well as observations of the library. Their findings provide details on the responsibilities and experiences of student employees, behaviors of library users, organizational structure of the library, and suggestions for improvements. The student employees described their jobs as systematic and electronic, with flexible hours. Library users generally worked independently. The library was found to be efficiently organized and operated with available services, though some noted improvements could be the addition of more computers and clearer rules signs.
The Gap brand aims to epitomize casual American style with accessible pricing and high quality, affordable clothing appealing to a wide range of consumers. However, it faces challenges maintaining a clear brand identity and message against competitors like Uniqlo due to a overly diversified product line. Areas for improvement include streamlining product offerings to better control quality, defining value proposition, and clarifying ambiguous marketing campaigns.
This document is a research report analyzing whether a clinic called The Balmoral Clinic should hire a full-time doctor instead of using part-time locums. The report includes an executive summary, research proposal, introduction, methodology, main results and findings, analysis and discussion, conclusion and recommendation, limitations, bibliography, appendices, supporting documents, and tables/graphs. Key findings from primary and secondary research indicate that patients prefer seeing the same doctor regularly and prefer seeing female doctors. There is also an increasing demand for general practitioners working in private clinics.
Marketing, PR and branding - assignment week 8Sarah Lee
This document summarizes the marketing, branding, and target audience strategies of two women's athletic apparel brands: Lululemon Athletica and Athleta by Gap. Lululemon targets women ages 20-40 who value health, spirituality, and community empowerment through yoga and technical apparel. Athleta targets a broader range of women who seek affordable, versatile basics for various sports and activities while balancing family and work responsibilities. Both brands engage customers through social media, in-store events, and building brand communities of empowered women.
Introduction to Psychology - Proposal for research on eating disorders and ho...Sarah Lee
Introduction to Psychology - Proposal for research on eating disorders and how they are caused by the sustained high prevalence of the media depicting the ideal female body as excessively thin
Financial management - final project group presentationSarah Lee
This document summarizes different methods for luxury brands to manage their finances and operations: licensing, duty-free shops, and directly-operated stores. Licensing requires low investment but generates income from royalties. Duty-free shops have a moderate investment and decrease taxes. Directly-operated stores require a high investment but allow full control and can increase overall operating profits. Each method affects companies' financial statements differently and targets various profit margins.
How does Paul Poiret’s design for Denise Boulet for his One Hundred and Second Night Party in 1911 reflect the influence of the Ballet Russes on fashion?
This document discusses three key assumptions made by neoclassical economists that political economists argue against: 1) the economic man assumption, 2) the assumption of a complete contract, and 3) the assumption of no increasing returns to scale. It also discusses the three dimensions of studying political economy according to Bowles, Edwards and Roosevelt: competition, command, and change. Several economists such as Adam Smith, Karl Marx, J. Schumpeter, J.M. Keynes, Ronald Coase, and Amartya Sen are discussed in relation to these dimensions. The document also addresses concepts like social structures of accumulation, class relationships, and differences between capitalist and worker incomes and power.
Integrative research and development: workspacesSarah Lee
The document discusses research into improving student workspaces at The New School. It includes observations that there are not enough comfortable workspaces for individual and group work. There is also a lack of power outlets near seating. Interviews found that students often run out of battery power and want more power access in spaces like the library and classrooms. Design ideas proposed portable chargers for rent, adding outlets, and charging lockers. Prototypes included floor plans, locker sketches, and table designs with integrated charging. Usability testing gathered feedback on prototypes through interviews. The research aims to understand student needs and identify solutions to the issue of limited access to power in workspaces on campus.
Innovation – 7 things you should know about SoulCycleSarah Lee
1) SoulCycle is an indoor cycling class that combines cardiovascular and strength training workouts set to music. Classes are 45 minutes and led by an instructor.
2) SoulCycle was founded in 2005 and has grown tremendously in popularity, attracting a cult following of young urban professionals. It is known for its inspiring community atmosphere.
3) While SoulCycle classes are physically challenging and motivating, critics argue they are overpriced at $35 per class and do not provide the full benefits of a traditional exercise program.
EE - extended essay (Is Christian Dior's 'Bar' suit a reflection of the socio...Sarah Lee
Christian Dior's 'Bar' suit from 1947 reflected the socio-economic situation in post-World War II France in several ways according to the document:
1) The hourglass silhouette celebrated femininity and represented women's return to traditional gender roles as mothers and wives after the war.
2) The relaxed, comfortable style retained elements of functionality from wartime dressing while still enhancing beauty.
3) The retention of a tailored look reflected feminist attitudes that had taken hold as many women worked during the war and did not want to fully give up those freedoms.
Business design and planning - value chain map and matrix (furniture industry)Sarah Lee
The value chain map outlines the traditional process for the furniture industry from design to after-sales service. A disrupted model is proposed that allows customers to customize furniture design based on recycled materials. This reduces costs by skipping wholesale and retail, and implements a pull inventory system driven by customer orders. While increasing customer satisfaction, risks include potential health issues from sawdust and formaldehyde, as well as structural weakness from recycled materials.
Quantitative reasoning II - final project presentationSarah Lee
This document analyzes relationships between variables related to population demographics across US states. It examines the percentage of urban population, population with long commutes over 1 hour, population with bachelor's degrees, and population with graduate degrees. It finds moderate positive linear relationships between urban population and education levels, and between commute times and education levels. Unexpectedly, it also finds a moderate positive relationship between commute times and urban population. The results suggest states with higher urban and education levels tend to have longer commute times, potentially due to traffic in urban areas limiting transportation speeds.
This document discusses sustainable systems in fashion design, specifically zero-waste fashion. It begins by outlining the author's interest in sustainability within the fashion industry and intent to educate others. It then defines sustainability and zero-waste fashion practices, providing examples of designers and companies implementing these strategies. The document discusses how sustainability can be incorporated within business models, specifically as it relates to product, price, place and promotion considerations. It concludes by outlining the author's field action of creating an online website to educate fellow students about sustainable fashion practices.
SoundCloud is an online audio distribution platform that allows users to easily upload, share, and discover music. It has become a popular platform for emerging artists and DJs to publish their work, connect with collaborators, and gain exposure. While originally free for all users, SoundCloud has recently launched paid subscription services to help monetize content and compensate artists as the music industry shifts to streaming models.
This document provides information about the interior design firm Kirsten Kelli, including its founders Kirsten Fitzgibbons and Kelli Ford who have been in business since 1990. They design both residential and commercial spaces using a fresh, uncomplicated vision that combines contemporary and classical elements. In 2003, they opened MADISON, a luxury gift shop in Dallas filled with tasteful items from around the world. The document lists the locations of Kirsten Kelli in Connecticut, New York, and Texas.
Global professional practices - executive briefing (Southeast Asia)Sarah Lee
The document provides an executive briefing on Southeast Asia that characterizes the region. It notes that Southeast Asia has a warm, humid climate with tropical weather and plentiful rainfall. It is also home to unique natural environments and animals. Culturally, the region is diverse with influences from Islam, Buddhism, and other religions. The briefing also compares Southeast Asia to other regions in terms of political stability, infrastructure development, languages spoken, cultural attractions, education levels, cost of living, distance from tourist markets, and labor laws.
Business models and entrepreneurial strategy - customer findings part twoSarah Lee
The document summarizes research conducted by interviewing and surveying 16 college students about their dining habits and budgets. Key findings include that most respondents do not subscribe to meal plans due to the high costs. Respondents reported typically spending over $10 per meal. The research also identified restaurants near campuses that offer student discounts. However, students do not often take advantage of these discounts due to a lack of awareness about alternative affordable dining options beyond the nearby deli. The research helped the team refine their assumptions and better understand students' preferences, such as for promotional bundles over stamp cards, in order to develop a mobile app to help students save money on food within their budgets.
Senior project 1 capstone - final deliverableSarah Lee
This document provides an overview of a senior project for a web application called Designity. It discusses the current Designity platform, areas of focus for improving the user experience and interface, initial research questions, methodology, and field research conducted including interviews. The goal of the project is to improve the usability and design of Designity to make it suitable for public launch. Areas of investigation include user research, competitors, and user experience design. Research tools will include focus groups, interviews, prototyping and precedent analysis of similar platforms.
TOK - Theory of Knowledge presentation script (To what extent does sense perc...Sarah Lee
1) An experiment showed that people responded physically and emotionally differently to Jackson Pollock's abstract paintings, with some finding them relaxing.
2) A presentation analyzed elements/principles in Pollock's works and their relationship to emotional responses through a survey.
3) The survey found that different elements/principles elicited different emotions, though responses also depended on individual characteristics and level of knowledge. While sense perception influences emotions, it is not the sole factor in responses to abstract expressionist works.
Business models and entrepreneurial strategies - final presentationSarah Lee
The document proposes an app that provides information about discounted food options for college students. It aims to help students save money on food costs while increasing convenience and variety. The target customer is college students aged 18-22 looking to save on food. The initial customer base is students at The New School, with plans to expand to other NYC schools. Market competitors include both food establishments and apps like Yelp. Financial projections estimate a customer base of 2,000 students after one year.
The document outlines Sarah Lee Shan Yun's pitch deck for a strategic management project. The proposed solution is to build an online software and freelancing network for designers to address problems of connecting designers to employers, making freelancing more accessible, and increasing designers' income streams. The business model involves fees for employers' job postings and a percentage of freelance income earned per project. Key customer segments are students, professional designers, and small business employers. The value propositions are acquiring talent for employers and generating sustainable income for designers. Competitors include LinkedIn, Upwork, 99designs and others, but the proposed network offers industry specificity and greater networking/collaboration and income sustainability tools.
Senior project 2 capstone (thesis) - Designity final presentationSarah Lee
This document provides UX design recommendations for improving an online networking platform for designers. It summarizes research conducted including stakeholder interviews. Key recommendations include:
1) Redesigning the payment and messaging pages to improve functionality and ease of use.
2) Integrating social media connections and profiles to facilitate networking.
3) Developing low- and high-fidelity prototypes focused on the profile, portfolios, and projects pages to test recommendations.
Senior project 2 capstone (thesis) - Designity final compendiumSarah Lee
The document summarizes research conducted for a UX design senior project focused on improving features of the Designity networking platform. Key insights from stakeholder interviews, field research, and competitor analysis include: most designers value strong networking capabilities and flexible portfolio tools; effective communication features are important for collaboration; and integrating social media could help users connect. Opportunities identified are improving networking and connection features, customizing portfolio presentation, incorporating efficient communication tools, and integrating social media profiles. The research aims to enhance the user experience for designers, students, employers and faculty.
Marketing, PR and branding - assignment week 8Sarah Lee
This document summarizes the marketing, branding, and target audience strategies of two women's athletic apparel brands: Lululemon Athletica and Athleta by Gap. Lululemon targets women ages 20-40 who value health, spirituality, and community empowerment through yoga and technical apparel. Athleta targets a broader range of women who seek affordable, versatile basics for various sports and activities while balancing family and work responsibilities. Both brands engage customers through social media, in-store events, and building brand communities of empowered women.
Introduction to Psychology - Proposal for research on eating disorders and ho...Sarah Lee
Introduction to Psychology - Proposal for research on eating disorders and how they are caused by the sustained high prevalence of the media depicting the ideal female body as excessively thin
Financial management - final project group presentationSarah Lee
This document summarizes different methods for luxury brands to manage their finances and operations: licensing, duty-free shops, and directly-operated stores. Licensing requires low investment but generates income from royalties. Duty-free shops have a moderate investment and decrease taxes. Directly-operated stores require a high investment but allow full control and can increase overall operating profits. Each method affects companies' financial statements differently and targets various profit margins.
How does Paul Poiret’s design for Denise Boulet for his One Hundred and Second Night Party in 1911 reflect the influence of the Ballet Russes on fashion?
This document discusses three key assumptions made by neoclassical economists that political economists argue against: 1) the economic man assumption, 2) the assumption of a complete contract, and 3) the assumption of no increasing returns to scale. It also discusses the three dimensions of studying political economy according to Bowles, Edwards and Roosevelt: competition, command, and change. Several economists such as Adam Smith, Karl Marx, J. Schumpeter, J.M. Keynes, Ronald Coase, and Amartya Sen are discussed in relation to these dimensions. The document also addresses concepts like social structures of accumulation, class relationships, and differences between capitalist and worker incomes and power.
Integrative research and development: workspacesSarah Lee
The document discusses research into improving student workspaces at The New School. It includes observations that there are not enough comfortable workspaces for individual and group work. There is also a lack of power outlets near seating. Interviews found that students often run out of battery power and want more power access in spaces like the library and classrooms. Design ideas proposed portable chargers for rent, adding outlets, and charging lockers. Prototypes included floor plans, locker sketches, and table designs with integrated charging. Usability testing gathered feedback on prototypes through interviews. The research aims to understand student needs and identify solutions to the issue of limited access to power in workspaces on campus.
Innovation – 7 things you should know about SoulCycleSarah Lee
1) SoulCycle is an indoor cycling class that combines cardiovascular and strength training workouts set to music. Classes are 45 minutes and led by an instructor.
2) SoulCycle was founded in 2005 and has grown tremendously in popularity, attracting a cult following of young urban professionals. It is known for its inspiring community atmosphere.
3) While SoulCycle classes are physically challenging and motivating, critics argue they are overpriced at $35 per class and do not provide the full benefits of a traditional exercise program.
EE - extended essay (Is Christian Dior's 'Bar' suit a reflection of the socio...Sarah Lee
Christian Dior's 'Bar' suit from 1947 reflected the socio-economic situation in post-World War II France in several ways according to the document:
1) The hourglass silhouette celebrated femininity and represented women's return to traditional gender roles as mothers and wives after the war.
2) The relaxed, comfortable style retained elements of functionality from wartime dressing while still enhancing beauty.
3) The retention of a tailored look reflected feminist attitudes that had taken hold as many women worked during the war and did not want to fully give up those freedoms.
Business design and planning - value chain map and matrix (furniture industry)Sarah Lee
The value chain map outlines the traditional process for the furniture industry from design to after-sales service. A disrupted model is proposed that allows customers to customize furniture design based on recycled materials. This reduces costs by skipping wholesale and retail, and implements a pull inventory system driven by customer orders. While increasing customer satisfaction, risks include potential health issues from sawdust and formaldehyde, as well as structural weakness from recycled materials.
Quantitative reasoning II - final project presentationSarah Lee
This document analyzes relationships between variables related to population demographics across US states. It examines the percentage of urban population, population with long commutes over 1 hour, population with bachelor's degrees, and population with graduate degrees. It finds moderate positive linear relationships between urban population and education levels, and between commute times and education levels. Unexpectedly, it also finds a moderate positive relationship between commute times and urban population. The results suggest states with higher urban and education levels tend to have longer commute times, potentially due to traffic in urban areas limiting transportation speeds.
This document discusses sustainable systems in fashion design, specifically zero-waste fashion. It begins by outlining the author's interest in sustainability within the fashion industry and intent to educate others. It then defines sustainability and zero-waste fashion practices, providing examples of designers and companies implementing these strategies. The document discusses how sustainability can be incorporated within business models, specifically as it relates to product, price, place and promotion considerations. It concludes by outlining the author's field action of creating an online website to educate fellow students about sustainable fashion practices.
SoundCloud is an online audio distribution platform that allows users to easily upload, share, and discover music. It has become a popular platform for emerging artists and DJs to publish their work, connect with collaborators, and gain exposure. While originally free for all users, SoundCloud has recently launched paid subscription services to help monetize content and compensate artists as the music industry shifts to streaming models.
This document provides information about the interior design firm Kirsten Kelli, including its founders Kirsten Fitzgibbons and Kelli Ford who have been in business since 1990. They design both residential and commercial spaces using a fresh, uncomplicated vision that combines contemporary and classical elements. In 2003, they opened MADISON, a luxury gift shop in Dallas filled with tasteful items from around the world. The document lists the locations of Kirsten Kelli in Connecticut, New York, and Texas.
Global professional practices - executive briefing (Southeast Asia)Sarah Lee
The document provides an executive briefing on Southeast Asia that characterizes the region. It notes that Southeast Asia has a warm, humid climate with tropical weather and plentiful rainfall. It is also home to unique natural environments and animals. Culturally, the region is diverse with influences from Islam, Buddhism, and other religions. The briefing also compares Southeast Asia to other regions in terms of political stability, infrastructure development, languages spoken, cultural attractions, education levels, cost of living, distance from tourist markets, and labor laws.
Business models and entrepreneurial strategy - customer findings part twoSarah Lee
The document summarizes research conducted by interviewing and surveying 16 college students about their dining habits and budgets. Key findings include that most respondents do not subscribe to meal plans due to the high costs. Respondents reported typically spending over $10 per meal. The research also identified restaurants near campuses that offer student discounts. However, students do not often take advantage of these discounts due to a lack of awareness about alternative affordable dining options beyond the nearby deli. The research helped the team refine their assumptions and better understand students' preferences, such as for promotional bundles over stamp cards, in order to develop a mobile app to help students save money on food within their budgets.
Senior project 1 capstone - final deliverableSarah Lee
This document provides an overview of a senior project for a web application called Designity. It discusses the current Designity platform, areas of focus for improving the user experience and interface, initial research questions, methodology, and field research conducted including interviews. The goal of the project is to improve the usability and design of Designity to make it suitable for public launch. Areas of investigation include user research, competitors, and user experience design. Research tools will include focus groups, interviews, prototyping and precedent analysis of similar platforms.
TOK - Theory of Knowledge presentation script (To what extent does sense perc...Sarah Lee
1) An experiment showed that people responded physically and emotionally differently to Jackson Pollock's abstract paintings, with some finding them relaxing.
2) A presentation analyzed elements/principles in Pollock's works and their relationship to emotional responses through a survey.
3) The survey found that different elements/principles elicited different emotions, though responses also depended on individual characteristics and level of knowledge. While sense perception influences emotions, it is not the sole factor in responses to abstract expressionist works.
Business models and entrepreneurial strategies - final presentationSarah Lee
The document proposes an app that provides information about discounted food options for college students. It aims to help students save money on food costs while increasing convenience and variety. The target customer is college students aged 18-22 looking to save on food. The initial customer base is students at The New School, with plans to expand to other NYC schools. Market competitors include both food establishments and apps like Yelp. Financial projections estimate a customer base of 2,000 students after one year.
The document outlines Sarah Lee Shan Yun's pitch deck for a strategic management project. The proposed solution is to build an online software and freelancing network for designers to address problems of connecting designers to employers, making freelancing more accessible, and increasing designers' income streams. The business model involves fees for employers' job postings and a percentage of freelance income earned per project. Key customer segments are students, professional designers, and small business employers. The value propositions are acquiring talent for employers and generating sustainable income for designers. Competitors include LinkedIn, Upwork, 99designs and others, but the proposed network offers industry specificity and greater networking/collaboration and income sustainability tools.
Senior project 2 capstone (thesis) - Designity final presentationSarah Lee
This document provides UX design recommendations for improving an online networking platform for designers. It summarizes research conducted including stakeholder interviews. Key recommendations include:
1) Redesigning the payment and messaging pages to improve functionality and ease of use.
2) Integrating social media connections and profiles to facilitate networking.
3) Developing low- and high-fidelity prototypes focused on the profile, portfolios, and projects pages to test recommendations.
Senior project 2 capstone (thesis) - Designity final compendiumSarah Lee
The document summarizes research conducted for a UX design senior project focused on improving features of the Designity networking platform. Key insights from stakeholder interviews, field research, and competitor analysis include: most designers value strong networking capabilities and flexible portfolio tools; effective communication features are important for collaboration; and integrating social media could help users connect. Opportunities identified are improving networking and connection features, customizing portfolio presentation, incorporating efficient communication tools, and integrating social media profiles. The research aims to enhance the user experience for designers, students, employers and faculty.
Ethical Decisions and Leadership - Ethical Analysis of the Sales of User Data...Sarah Lee
Discuss and analyze the morality of the exchange of customer information from one Internet service provider to another in the context of advertising, marketing and commerce.
Strategic management - lowes home improvement case studySarah Lee
Lowe's is considering three notions to improve its business in urban areas. The first is to create an online DIY blog and community to directly connect consumers and build brand loyalty. The second is to launch a line of products targeted towards maintenance and repair professionals, a major customer segment. The third is to offer a flexible return policy on tools and equipment if they do not solve the customer's problem, ensuring customer needs are met.
The document discusses the brand strategy of Gap. It notes that Gap epitomizes casual American style and positions itself in the mid-level apparel market, offering affordable yet high quality clothing. However, it faces competition from brands like Uniqlo that invest heavily in product research and development. The document suggests some areas Gap could improve like focusing its message and reducing its diverse product offerings that dilute its perceived quality.
Information visualization - project 3 this vs thatSarah Lee
This document outlines a project comparing the New York City subway system and Citibike bike sharing program for weekday office commuters. It describes the goal of illustrating which mode of transportation would be best based on time, price and location. It then discusses the data collection process, which involved online research on pricing and creating an Excel spreadsheet and graph. It provides drafts and improvements and concludes with pros and cons of each transportation method.
Information visualization - project 3 this vs that
Managing creative projects and teams - project 2 Chelsea Market Artists & Fleas
1. Managing creative projects and teams
Project 2: Chelsea Market, Artists & Fleas
Done by: Jessica Kim, Sarah Lee, Jessica Visci
2.
3.
4. ● Opened in Dec 2003 by founders
Amy and Ronen
● 3 markets: Chelsea Market,
Williamsburg and LA
● Vendors in art, vintage, jewelry,
apparel, home, food
● Vendors apply via website or
email
● Prices range from $3000 to $3600
per 2 week period depending on
booth size for the CM location
Introduction
7. Environmental analysis
● Middle aged women and
tourists; mostly jewelry
● Alot more people taking
photos and eye shopping
than actually buying
● Paths but everyone walks
whichever way they please
● Some vendors watch the
people while others on
their phones
8. Patterns of behavior
● Jewelry stands were the most crowded
● Extremely interactive space
● A lot of attention to price
● Sellers acted very differently depending on amount of
customers
● No real means of how you should be guided through the
area
● Sense of things being scattered
9. Stakeholder perceptions: vendors
Cynthia Rybakoff
Jewelry designer
“An eclectic blend of modern
and vintage. Chelsea Market
as a unique retail location.”
Olivia Purnell
Avalove
Poet-turned-designer
“Chelsea market is a little
wonderland.”
Trevor Kroon
Curated basics
Product manager
“A great place to find stylish
people with awesome taste.”
10. Stakeholder perceptions: customers
Son & mom duo
Watch lovers
“Aren’t these lovely? It’s a gift
to my mom, but to myself as
well.”
Avalove customer
Indie shirt shopper
“You can’t find shirts like
these anymore. There’s a
certain artistry to them.”
Little kid
Bow-tie sniffer
“Mommy… I want…!”
11. ● Overall positive reaction by customers and
vendors
● Stressed their love for adventure
● Importance of the uniqueness of the space
and merchandise
● Building a sense of community
● Sometimes crowded and confusing
Stakeholder perceptions
13. Wiser Conclusions Our Conclusions
Rewarding Group Success
● Emphasizing the individuality of each
vendor
● They are in charge of their own
success
● Motivational tactics
Inquisitive Leader
● Owners of market could ask how the
vendors feel about the space
● Other than this owners have little
involvement
● Lagging an “anxious leader”
Synergy
● Benefit from traffic of Chelsea Market
● Benefit from shared funding
● Benefit from shared information
● More signs that guide the customers
around the market
● Organize by trade
● Wider, more welcoming entrances (the
space was fairly closed off)
● More open space
● Continuity between exterior and interior
● Music throughout
● Placement of market
● Environment more adaptable to different
merchandise