Model of cooperation between participants of meetings industry in division by goals. Why CONTENT, PRODUCT and MOTIVATION are so important!

1. F O T. P O K A Z K O L E K C J I W I O S N A / L AT O 2 0 1 5
M A R K I B I Z U U . M E A G R O U P
C O O P E R AT I O N B E T W E E N T H E PA R T I C I PA N T S
O F T H E M E E T I N G S I N D U S T RY – W H Y Y O U R G O A L S
A R E S O I M P O R TA N T F O R D E S T I N AT I O N M A R K E T I N G
D R K R Z Y S Z T O F C E L U C H

2. M E E T I N G S A N D E V E N T S I N D U S T RY
• Having analysed all the aforementioned
attempts at formulating a definition, one might
try and define the meetings industry as a
sector of economy connected with organising
and promoting meetings and managing
meetings, including congresses, conferences,
trade shows, corporate events, and incentive
travel6. (Celuch, 2006)

3. M E E T I N G S I N D U S T RY - H I S T O RY A N D D E V E L O P M E N T 1 9 8 9 - 2 0 1 5
Poland-Hungary Assistance
in Restructuring their Economies
programme
“Rynek Turystyczny” monthly Publication of Informacja
o turystyce biznesowej
w Polsce w 1996 r.
(W. Bartoszewicz, I. Kulesza)
Publication of “Spokojnie, to tylko konferencja!
Kieszonkowy poradnik organizatora konferencji”
(T. Carey)
Publication of “Incentive po polsku –
poradnik, niezbędnik, kompendium”
(A. Świątecki)
National conference “Business travel
in Poland 1997-2000. Opportunities,
possibilities, offers” in Warsaw
European Academy of Congress
Organisers and Planners
Launching Business Travel major
within the scope of the Tourism
and Recreation faculty at the WSEI
(currently Vistula University)
International Scientific Conference
“Turystyka biznesowa”
in Gdańsk
Przemysł spotkań w Warszawie (Warsaw Meetings Industry
Report) (K. Celuch, E. Dziedzic, H. Zawistowska)
1st
International Student IMEX-MPI-MCI
Future Leaders Forum Warsaw
“Turystyka biznesowa
w Polsce” [Business
travel in Poland] report
(Institute of Tourism,
MICE Poland)
Business tourism trade show
“Business Travel Forum” in Warsaw
“Panorama Konferencji
i Targów” monthly
“Świat Targów
i Kongresów”
magazine
Konferencje w Polsce
[catalogue (S. Wróblewski)]
Publication of
Stan turystyki biznesowej w Polsce
[Status of business travel in Poland]
(SKKP, Ministry of Economy,
Group SA)
Publication of Turystyka
biznesowa – konferencje,
podróże motywacyjne,
wystawy, turystyka
korporacyjna
(R. Davidson, B. Cope)
Publication of Nowy incentive
w Polsce on incentive travel
(A. Świątecki)
Publication of “Organizacja
Imprez” (J. Allen)
“Kongresy i Konferencje” monthly
(currently MICE Poland)
Publication of Metodologia badań
i badanie pilotażowe turystyki biznesowej
[Methodology of research and pilot study
on business travel], Institute of Tourism,
Ministry of Economy Labour
and Social Policy
Appointing the managers of five Polish
brand products, including business
tourism
Creating “The Conferences
and Congresses in Poland
Association”
Establishing the Convention Bureau
of Poland Polish Tourist Organisation
(currently Poland Convention Bureau
Polish Tourist Organisation)
Establishing the Convention
Bureau Wrocław and the
Warsaw Convention Bureau
Creating the “Polish
Congress Ambassador”
programme
“Badania rynku turystyki biznesowej konferencyjno-szkoleniowej
w Gdańsku” [Study of the business conference and training travel
market in Gdańsk] report
Raport “Przemysł spotkań i wydarzeń w Polsce
– Poland Meetings and Events Industry Report”
(K. Celuch, Polish Tourist Organisation)
MICE Poland International bi-monthly
III European Federation of the Associations
of Congress Organisers “Tomorrow is today”
in Warsaw
International Scientific Conference
ATLAS Business Tourism Special Interest Group Meeting:
“Advances in Business Tourism Research” w Warszawie
Publication of Monitoring wrocławskiej turystyki biznesowej
[Monitoring of business travel in Wrocław] (Keralla Research
Instytut Badań i Rozwiązań B2B)
Publication of Badanie pilotażowe rynku turystyki biznesowej
województwa wielkopolskiego [Pilot study of the business travel market
in the Greater Poland Voivodship] (Hospitality Market Institute)
Creation of “Meeting Professionals International Poland Club”
(MPI Poland)
Creation of “The Events Industry Association Poland“ (SBE)
European Chapter Leaders
Forum Meeting Professionals
International in Kraków
Creation of “The Incentive Travel
Organisers Association” (SOIT)
Creation of “The Event Agency Club”
within the framework of the Advertising
Agencies Association (SAR)
Personality of the Year MICE Poland
competition
Meeting Planner Power Award
competition
Initiating the Meetings Week Poland
Launching post-graduate studies
in Event Management at the
University of Warsaw
1st
Polish Events Management Educators
Symposium PEMES
Meeting Professionals
International European
Meetings and Events
Conference 2015
in Kraków
European Site Networking
and Educational Programme 2007 Warsaw
– the passionate heart of Europe
Creating the “National Tourist Product Development
Strategy” aimed at determining the long-0term plan for
strategic transformation in tourism management in Poland
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
KEY ACTIVITIES
ORGANISATIONS
PUBLICATIONS
EVENTS

4. M O D E L O F C O O P E R AT I O N B E T W E E N
M E E T I N G S I N D U S T RY PA R T I C I PA N T S
AGENCY
SUPPLIER
CUSTOMER

5. M O D E L O F C O O P E R AT I O N B E T W E E N
M E E T I N G S I N D U S T RY PA R T I C I PA N T S
AGENCY
SUPPLIER
VENUE CUSTOMER

6. M O D E L O F C O O P E R AT I O N B E T W E E N
M E E T I N G S I N D U S T RY PA R T I C I PA N T S
CUSTOMER
AGENCY
SUPPLIER
VENUE
CONVENTIONBUREAU
MEDIA

7. M O D E L O F T H E M E E T I N G S I N D U S T RY
W I T H D I V I S I O N I N T O G O A L S
CUSTOMER
CONTENT
PRODUCT
MOTIVATION

8. C O N T E N T
• Analysis of congresses and conferences
linked to the information transfer

9. E U R O P E N W I N D E N E R G Y
C O N F E R E N C E A N D E X H I B I T I O N 2 0 1 0
E U R O P E A N W I N D E N E R G Y A S S O C I A T I O N
F O T. E U R O P E A N W I N D E N E R G Y A S S O C I A T I O N

10. P R O D U C T
• Analysis of corporate events and product
launches

11. D I R E C T I O N S E M E A 2 0 1 4 T H E N AV
C O N F E R E N C E - F O R PA R T N E R S , B Y PA R T N E R S
P O Z N A Ń C O N G R E S S C E N T E R
F O T. P O Z N A Ń C O N G R E S S C E N T E R

12. M O T I VAT I O N
• Analysis of incentive trips and motivational
events

13. P H I L I P S L I G H T I N G B U S I N E S S
I M P R O V E M E N T C O M P E T I T I O N E U R O P E
D M C P O L A N D
F O T. D M C P O L A N D

14. CUSTOMER
AGENCY
CONTENT
PRODUCT
MOTIVATION
SUPPLIER
VENUE
CONVENTIONBUREAU
MEDIA
M O D E L O F C O O P E R AT I O N B E T W E E N PA R T I C I PA N T S
O F M E E T I N G S I N D U S T RY I N D I V I S I O N B Y G O A L S

15. K R Z Y S Z T O F C E L U C H
W W W. K C E L U C H . C O M
„Content and creativity.
Two key elements which
can change the world”