CVB Create Value & Business - why EMOTIONS and MORE important than.... Looking for new ideas in YOUR destination marketing organization world? Focus on VALUE!

1. CVB
Create Value & Business
dr Krzysztof Celuch
Poland Convention Bureau
Polish Tourist Organisation
ECM Spring Meeting
Gdańsk 23.02.2017

2. 2
» Having analyzed all the aforementioned attempts
at formulating a definition, one might try and
define the meetings industry as a sector of
economy connected with organising and
promoting meetings and managing meetings,
including congresses, conferences, trade
shows, corporate events, and incentive
travel6. (Celuch, 2006)
M E E T I NG S A N D E V E N TS I N D U ST RY

3. VALUE OR
BUSINESS

4. BUSINESS

5. 5
M O D E L O F T H E M E E T I NG S
I N D U S T RY W I T H D I V I S I O N
I N T O G O A L S
CUSTOMER
CONTENT
PRODUCT
MOTIVATION

6. C O N T E N T
• Analysis of congresses and conferences
linked to the information transfer

7. E U R O P E N W I N D E N E R GY
C O N F E R E NC E A N D E X H I B I T I O N 2 010
E U R O P E A N W I N D E N E R GY A S S O C I AT I O N
F O T. E U R O P E A N W I N D E N E R GY A S S O C I AT I O N

8. P R O D U C T
• Analysis of corporate events and
product launches

9. D I R E C T I O N S E M E A 2 014 T H E NAV
C O N F E R E NC E - F O R PA RT N E R S , BY
P O Z NA Ń C O NG R E S S C E N T E R
F O T. P O Z NA Ń C O NG R E S S C E N T E R

10. M O T I VAT I O N
• Analysis of incentive trips and
motivational events

11. P H I L I P S L I G H T I NG B U S I N E S S
I M P R OV E M E N T C O M P E T I T I O N E U R O P E
D M C P O L A N D
F O T. D M C P O L A N D

12. Business - Economic Impact Study
National
Business
Events
Study
The Economic
Contribution of
Meetings
Activity in
Canada
The Economic
Significance of
Meetings to
the U.S
Economy
The
Economic
Significanc
e of
Meetings
to Mexico
The
Economic
Contribution
of Meeting
Activity in
Denmark
UK EIS Poland
Meetings
Impact
Country Australia Canada USA Mexico Denmark UK Poland
Year 2005 2006/2009/20
14
2009/2013 2011 2012 2013 2016
UNWTO
Method
Underpinne
d the
UNWTO
Method
Yes Yes Yes Yes Yes Yes
Direct
Expend
iture
$17.4B
(AUD)
$29B (CAN) $280B $18.1B
(USD)
20.8B
(DKK)
₤40B TBC
March
2017

13. VALUE

14. M O D E L O F C O O P E R AT I O N B E T W E E N
M E E T I N G S I N D U S T RY PA R T I C I PA N T S
AGENCY
SUPPLIER
CUSTOMER

15. M O D E L O F C O O P E R AT I O N B E T W E E N
M E E T I N G S I N D U S T RY PA R T I C I PA N T S
AGENCY
SUPPLIER
VENUE CUSTOMER

16. M O D E L O F C O O P E R AT I O N B E T W E E N
M E E T I N G S I N D U S T RY PA R T I C I PA N T S
CUSTOMER
AGENCY
SUPPLIER
VENUE
CONVENTIONBUREAU
MEDIA

17. F O T. P O K A Z K O L E K C J I W I O S N A / L AT O 2 0 1 5
M A R K I B I Z U U . M E A G R O U P
C O O P E R AT I O N B E T W E E N T H E PA RT I C I PA N TS
O F T H E M E E T I NG S I N D U ST RY I S C R U C I A L . O N LY
C O N V E N T I O N B U R E AU S W H I C H B R I NG VA L U E
A N D B U S I N E S S W I L L AC H I E V E S U C C E S S !

18. CUSTOMER
AGENCY
CONTENT
PRODUCT
MOTIVATION
SUPPLIER
VENUE
CONVENTIONBUREAU
MEDIA
M O D E L O F C O O P E R AT I O N B E T W E E N
PA RT I C I PA N TS O F M E E T I NG S
I N D U ST RY I N D I V I S I O N BY G OA L S

19. 54
Q?

20. DZIĘKUJĘ!
dr Krzysztof Celuch
CMM, CITE, CIS, HMCC, CED
Poland Convention Bureau
Polish Tourist Organization
krzysztof.celuch@pot.gov.pl
www.poland-convention.pl
CC = Content + Creativity
Celuch Consulting
www.kceluch.com