This document discusses different ways to generate inbound links to a website to improve search engine rankings. It recommends guest blogging as the most effective method. By writing high-quality, relevant blog posts for other sites, one can build an audience and gain backlinks without spending money. Guest blogging allows control over the content and opportunity to make regular posts, turning traffic to the blogger's own site over time. The key is writing short, interesting posts with one relevant link back to the website.