With over a billion PCs in use, Windows represents the largest platform in the world. This unprecedented reach, combined with the fact that any PC running Windows 7 can run Windows 8, presents you with a tremendous revenue opportunity. The Windows Store is your means to take full advantage of this opportunity through its support of flexible business models, markets, and languages.

8. Windows 8
Reimagined user experience Unified commerce
New application model Discovery
Form factor diversity Analytics
User diversity Flexibility

12. One-time In-App
purchase Time-limited trials purchases Persistent purchases
Feature-differentiated
Expiring purchases
trials
Use your
Ad-
existing
supported Existing relationship
commerce
Choice of ad services
Subscriptions
Consumable purchases

13. Trials Time-limited trials
Feature-differentiated trials

24. Time to Act!