It’s been a busy couple of weeks! And all over my company, people have been working more closely, more effectively and more socially than ever before. By the end of the week, it was time to relax and unwind together. At our local spot around the corner, I quickly found Betty, Charlie, Maria and Carlos. They were all swapping stories. I pulled up a chair. Chapter 1 Why Social Business? Betty, the “IBM Connections newbie,” was sharing with us how her sales team is virtually unrecognizable from just a few weeks ago. They’re efficient, quick and always one step ahead of their competitors. They’ve embraced social and use IBM Connections to collaborate, build customer trust and create business value. Chapter 2 Structuring a Brainstorm, the Social Business Way Not to be outdone, Charlie chimed in, “Well, I’ve taken brainstorming to the next level.” He proudly shared how his team discusses, collaborates and shares ideas all in one place. They’re finding their ideas are reaching further and are retained longer. Because of this, his team feels empowered to deliver better work. Chapter 3 Developing a Better Network Maria patted Charlie on the back and added, “If it weren’t for Charlie, I wouldn’t have known about IBM Connections myself.” She shared how IBM Connections helped her implement a new employee mentorship program. Maria is noticing that employees feel more empowered and engaged. Coworkers are discovering new skillsets and building lasting relationships with mentors. “And of course,” Maria added, “that led to me meeting Carlos.” Chapter 4 More Ways to Use Connections Carlos smiled. He noted how IBM Connections made it easier for him to collaborate with his new team without clogging up his inbox. The integrated calendar and activity stream have improved the ease of his workday immensely. Over all, IBM Connections helped my colleagues work together better by building: Empower My coworkers are collaborating with their workforce and customers, treating others as the unique individuals they are, innovating from just about anywhere. Trust We’ve created a trusted collaboration platform, enabling them to work in new ways with all stakeholders including those outside our walls, while protecting the organization. Engage Built in social metrics enable us to see trends sooner, innovate faster and engage workforce talent. We raised our glasses and toasted. “To IBM Connections!” I said happily. After all, that’s the reason we’re all here and celebrating. Want to get started on the social business path? Download your trial of IBM SmartCloud Engage. Still want to learn more? Visit the real AskJim podcast. Is your business a social business? Tell us your story Tweet @IBMSocialBiz with #ConnectionsWithJim

1. Chapter
5

2. Brought
to you by
Empower, Trust
and Engage

3. Brought
to you by
It’s been a busy
couple of weeks!
And all over my company, people
have been working more closely, more
effectively and more socially than ever
before. By the end of the week, it was time
to relax and unwind together.
At our local spot around the corner, I
quickly found Betty, Charlie, Maria and
Carlos. They were all swapping stories. I
pulled up a chair.

4. Brought
to you by
Betty, the “IBM Connections newbie,” was
sharing with us how her sales team is virtually
unrecognizable from just a few weeks ago.
They’re efficient, quick and always one
step ahead of their competitors. They’ve
embraced social and use IBM Connections to
collaborate, build customer trust and create
business value.
Chapter 1
Why Social Business?

5. Brought
to you by
Chapter 2
Structuring a
Brainstorm, the
Social Business Way
Not to be outdone, Charlie chimed in, “Well,
I’ve taken brainstorming to the next level.”
He proudly shared how his team discusses,
collaborates and shares ideas all in one
place. They’re finding their ideas are reaching
further and are retained longer. Because
of this, his team feels empowered to deliver
better work.

6. Brought
to you by
Maria patted Charlie on the back and added,
“If it weren’t for Charlie, I wouldn’t have known
about IBM Connections myself.” She shared
how IBM Connections helped her implement
a new employee mentorship program.
Maria is noticing that employees feel more
empowered and engaged. Coworkers are
discovering new skillsets and building lasting
relationships with mentors.
“And of course,” Maria added, “that led to me
meeting Carlos.”
Chapter 3
Developing a
better network

7. Brought
to you by
Chapter 4
More Ways to
Use ibm Connections
Carlos smiled. He noted how
IBM Connections made it easier for him
to collaborate with his new team without
clogging up his inbox. The integrated
calendar and activity stream have
improved the ease of his
workday immensely.

8. Brought
to you by
Overall, IBM Connections helped my
colleagues work together to:
Empower
My coworkers are collaborating with their
workforce and customers, treating others as
the unique individuals they are, innovating
from just about anywhere.
Trust
We’ve created a trusted collaboration
platform, enabling them to work in new ways
with all stakeholders including those outside
our walls, while protecting the organization.
engage
Built in social metrics enable us to see trends
sooner, innovate faster and engage
workforce talent.

9. Brought
to you by
We raised our glasses and toasted.
“To IBM Connections!” I said happily.
After all, that’s the reason we’re all
here and celebrating.

10. SocialBusiness
Is your business
a social business?
Tell us your story.
Tweet @IBMSocialBiz with
#ConnectionsWithJim
Still want to learn more?
Visit the real AskJim podcast.
Want to get started on the social
business path? Download your trial of
IBM SmartCloud Engage.