Make-Up in Vietnam to 2014

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Make-Up in Vietnam to 2014
Published on September 2010

Report Summary

Introduction

This databook provides key data and information on the make-up market in Vietnam. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: eye, face, nail and lip make-up

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the make-up market, including company overview, key facts and business description

Highlights

The market for make-up in Vietnam increased at a compound annual growth rate of 4.3% between 2004 and 2009.

The face make-up category led the make-up market in Vietnam, accounting for a share of 33.8%.

Leading players in Vietnamese make-up market include L'Oreal S.A., Revlon, Inc. and Del Laboratories Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the make-up market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of Content

TABLE OF CONTENTS
Chapter 1 Executive Summary 2

Make-Up in Vietnam to 2014 Page 1/8


Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about' 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Vietnamese Dong), 2004'09 21
Value analysis (US dollars), 2004'09 24
Volume analysis, 2004'09 26
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
L'Oreal S.A. 37
Revlon, Inc. 40
Chapter 5 Category Analysis: Eye Make-Up 42
Chapter 6 Category Analysis: Face Make-Up 58
Chapter 7 Category Analysis: Nail Make-up 74



Chapter 8 Category Analysis: Lip Make-Up 87
Chapter 9 Country Comparison 103
Value 103
Volume 107
Market share 111
Chapter 10 New Product Development 112
Product launches over time 112
Recent product launches 114
Chapter 11 Macroeconomic Profile 115
Macroeconomic Indicators 115
Chapter 12 Research Methodology 120
Methodology overview 120
Secondary research 121
Market modeling 122
Creating an initial data model 122
Revising the initial data model 122
Creating a final estimate 123
Creating demographic value splits 123
Primary research 123
Data finalization 124
Ongoing research 124
Chapter 13 Appendix 125
Future readings 125
How to contact experts in your industry 125
Disclaimer 125

LIST OF FIGURES
Figure 1: Make-up, Vietnam, value by category (VNDm), 2004'14 23
Figure 2: Make-up, Vietnam, category growth comparison, by value, 2004'14 25
Figure 3: Make-up, Vietnam, volume by category (units, million), 2004'14 28
Figure 4: Make-up, Vietnam, category growth comparison, by volume, 2004'14 28
Figure 5: Make-up, Vietnam, company share by value (%), 2008'09 30
Figure 6: Make-up, Vietnam, distribution channels by value (%), 2008'09 33
Figure 7: Eye make-up, Vietnam, value by segment (VNDm), 2004'14 44
Figure 8: Eye make-up, Vietnam, category growth comparison, by value, 2004'14 46
Figure 9: Eye make-up, Vietnam, volume by segment (units, million), 2004'14 49
Figure 10: Eye make-up, Vietnam, category growth comparison, by volume, 2004'14 49
Figure 11: Eye make-up, Vietnam, company share by value (%), 2008'09 51
Figure 12: Eye make-up, Vietnam, distribution channels by value (%), 2008'09 54



Figure 13: Face make-up, Vietnam, value by segment (VNDm), 2004'14 60
Figure 14: Face make-up, Vietnam, category growth comparison, by value, 2004'14 62
Figure 15: Face make-up, Vietnam, volume by segment (units, million), 2004'14 65
Figure 16: Face make-up, Vietnam, category growth comparison, by volume, 2004'14 65
Figure 17: Face make-up, Vietnam, company share by value (%), 2008'09 67
Figure 18: Face make-up, Vietnam, distribution channels by value (%), 2008'09 70
Figure 19: Nail make-up, Vietnam, value (VNDm), 2004'14 75
Figure 20: Nail make-up, Vietnam, volume (units, million), 2004'14 78
Figure 21: Nail make-up, Vietnam, company share by value (%), 2008'09 80
Figure 22: Nail make-up, Vietnam, distribution channels by value (%), 2008'09 83
Figure 23: Lip make-up, Vietnam, value by segment (VNDm), 2004'14 89
Figure 24: Lip make-up, Vietnam, category growth comparison, by value, 2004'14 91
Figure 25: Lip make-up, Vietnam, volume by segment (units, million), 2004'14 94
Figure 26: Lip make-up, Vietnam, category growth comparison, by volume, 2004'14 94
Figure 27: Lip make-up, Vietnam, company share by value (%), 2008'09 96
Figure 28: Lip make-up, Vietnam, distribution channels by value (%), 2008'09 99
Figure 29: Global make-up market split (value terms, 2009), top five countries 104
Figure 30: Global make-up market value, 2004'09, top five countries 106
Figure 31: Global make-up market split (volume terms, 2009), top five countries 108
Figure 32: Global make-up market volume, 2004'09, top five countries 110
Figure 33: Annual data review process 121

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, Vietnam, value by category (VNDm), 2004'09 21
Table 4: Make-up, Vietnam, value forecast by category (VNDm), 2009'14 22
Table 5: Make-up, Vietnam, value by category ($m), 2004'09 24
Table 6: Make-up, Vietnam, value forecast by category ($m), 2009'14 24
Table 7: Make-up, Vietnam, volume by category (units, million), 2004'09 26
Table 8: Make-up, Vietnam, volume forecast by category (units, million), 2009'14 27
Table 9: Make-up, Vietnam, brand share by value (%), 2008'09 29
Table 10: Make-up, Vietnam, value by brand (VNDm), 2008'09 29
Table 11: Make-up, Vietnam, company share by value (%), 2008'09 31
Table 12: Make-up, Vietnam, value by company (VNDm), 2008'09 31
Table 13: Make-up, Vietnam, distribution channels by value (%), 2008'09 32
Table 14: Make-up, Vietnam, value by distribution channel (VNDm), 2008'09 32
Table 15: Make-up, Vietnam, expenditure per capita (VND), 2004'09 34
Table 16: Make-up, Vietnam, forecast expenditure per capita (VND), 2009'14 34
Table 17: Make-up, Vietnam, expenditure per capita ($), 2004'09 35
Table 18: Make-up, Vietnam, forecast expenditure per capita ($), 2009'14 35
Table 19: Make-up, Vietnam, consumption per capita (units), 2004'09 36
Table 20: Make-up, Vietnam, forecast consumption per capita (units), 2009'14 36
Table 21: L'Oreal S.A. key facts 37
Table 22: Revlon, Inc. key facts 40
Table 23: Eye make-up, Vietnam, value by segment (VNDm), 2004'09 42
Table 24: Eye make-up, Vietnam, value forecast by segment (VNDm), 2009'14 43
Table 25: Eye make-up, Vietnam, value by segment ($m), 2004'09 45
Table 26: Eye make-up, Vietnam, value forecast by segment ($m), 2009'14 45
Table 27: Eye make-up, Vietnam, volume by segment (units, million), 2004'09 47



Table 28: Eye make-up, Vietnam, volume forecast by segment (units, million), 2009'14 48
Table 29: Eye make-up, Vietnam, brand share by value (%), 2008'09 50
Table 30: Eye make-up, Vietnam, value by brand (VNDm), 2008'09 50
Table 31: Eye make-up, Vietnam, company share by value (%), 2008'09 52
Table 32: Eye make-up, Vietnam, value by company (VNDm), 2008'09 52
Table 33: Eye make-up, Vietnam, distribution channels by value (%), 2008'09 53
Table 34: Eye make-up, Vietnam, value by distribution channel (VNDm), 2008'09 53
Table 35: Eye make-up, Vietnam, expenditure per capita (VND), 2004'09 55
Table 36: Eye make-up, Vietnam, forecast expenditure per capita (VND), 2009'14 55
Table 37: Eye make-up, Vietnam, expenditure per capita ($), 2004'09 56
Table 38: Eye make-up, Vietnam, forecast expenditure per capita ($), 2009'14 56
Table 39: Eye make-up, Vietnam, consumption per capita (units), 2004'09 57
Table 40: Eye make-up, Vietnam, forecast consumption per capita (units), 2009'14 57
Table 41: Face make-up, Vietnam, value by segment (VNDm), 2004'09 58
Table 42: Face make-up, Vietnam, value forecast by segment (VNDm), 2009'14 59
Table 43: Face make-up, Vietnam, value by segment ($m), 2004'09 61
Table 44: Face make-up, Vietnam, value forecast by segment ($m), 2009'14 61
Table 45: Face make-up, Vietnam, volume by segment (units, million), 2004'09 63
Table 46: Face make-up, Vietnam, volume forecast by segment (units, million), 2009'14 64
Table 47: Face make-up, Vietnam, brand share by value (%), 2008'09 66
Table 48: Face make-up, Vietnam, value by brand (VNDm), 2008'09 66
Table 49: Face make-up, Vietnam, company share by value (%), 2008'09 68
Table 50: Face make-up, Vietnam, value by company (VNDm), 2008'09 68
Table 51: Face make-up, Vietnam, distribution channels by value (%), 2008'09 69
Table 52: Face make-up, Vietnam, value by distribution channel (VNDm), 2008'09 69
Table 53: Face make-up, Vietnam, expenditure per capita (VND), 2004'09 71
Table 54: Face make-up, Vietnam, forecast expenditure per capita (VND), 2009'14 71
Table 55: Face make-up, Vietnam, expenditure per capita ($), 2004'09 72
Table 56: Face make-up, Vietnam, forecast expenditure per capita ($), 2009'14 72
Table 57: Face make-up, Vietnam, consumption per capita (units), 2004'09 73
Table 58: Face make-up, Vietnam, forecast consumption per capita (units), 2009'14 73
Table 59: Nail make-up, Vietnam, value (VNDm), 2004'09 74
Table 60: Nail make-up, Vietnam, value forecast (VNDm), 2009'14 75
Table 61: Nail make-up, Vietnam, value ($m), 2004'09 76
Table 62: Nail make-up, Vietnam, value forecast ($m), 2009'14 76
Table 63: Nail make-up, Vietnam, volume (units, million), 2004'09 77
Table 64: Nail make-up, Vietnam, volume forecast (units, million), 2009'14 78
Table 65: Nail make-up, Vietnam, brand share by value (%), 2008'09 79
Table 66: Nail make-up, Vietnam, value by brand (VNDm), 2008'09 79
Table 67: Nail make-up, Vietnam, company share by value (%), 2008'09 81
Table 68: Nail make-up, Vietnam, value by company (VNDm), 2008'09 81
Table 69: Nail make-up, Vietnam, distribution channels by value (%), 2008'09 82
Table 70: Nail make-up, Vietnam, value by distribution channel (VNDm), 2008'09 82
Table 71: Nail make-up, Vietnam, expenditure per capita (VND), 2004'09 84
Table 72: Nail make-up, Vietnam, forecast expenditure per capita (VND), 2009'14 84
Table 73: Nail make-up, Vietnam, expenditure per capita ($), 2004'09 85
Table 74: Nail make-up, Vietnam, forecast expenditure per capita ($), 2009'14 85
Table 75: Nail make-up, Vietnam, consumption per capita (units), 2004'09 86
Table 76: Nail make-up, Vietnam, forecast consumption per capita (units), 2009'14 86
Table 77: Lip make-up, Vietnam, value by segment (VNDm), 2004'09 87



Table 78: Lip make-up, Vietnam, value forecast by segment (VNDm), 2009'14 88
Table 79: Lip make-up, Vietnam, value by segment ($m), 2004'09 90
Table 80: Lip make-up, Vietnam, value forecast by segment ($m), 2009'14 90
Table 81: Lip make-up, Vietnam, volume by segment (units, million), 2004'09 92
Table 82: Lip make-up, Vietnam, volume forecast by segment (units, million), 2009'14 93
Table 83: Lip make-up, Vietnam, brand share by value (%), 2008'09 95
Table 84: Lip make-up, Vietnam, value by brand (VNDm), 2008'09 95
Table 85: Lip make-up, Vietnam, company share by value (%), 2008'09 97
Table 86: Lip make-up, Vietnam, value by company (VNDm), 2008'09 97
Table 87: Lip make-up, Vietnam, distribution channels by value (%), 2008'09 98
Table 88: Lip make-up, Vietnam, value by distribution channel (VNDm), 2008'09 98
Table 89: Lip make-up, Vietnam, expenditure per capita (VND), 2004'09 100
Table 90: Lip make-up, Vietnam, forecast expenditure per capita (VND), 2009'14 100
Table 91: Lip make-up, Vietnam, expenditure per capita ($), 2004'09 101
Table 92: Lip make-up, Vietnam, forecast expenditure per capita ($), 2009'14 101
Table 93: Lip make-up, Vietnam, consumption per capita (units), 2004'09 102
Table 94: Lip make-up, Vietnam, forecast consumption per capita (units), 2009'14 102
Table 95: Global make-up market value, 2009 103
Table 96: Global make-up market split (value terms ($m), 2009), top five countries 106
Table 97: Global make-up market volume, 2009 107
Table 98: Global make-up market split (volume terms, 2009), top five countries 110
Table 99: Leading players, top five countries 111
Table 100: Vietnam make-up new product launches reports, by company, 2009 112
Table 101: Vietnam make-up new product launches SKUs, by company, 2009 112
Table 102: Vietnam make-up new product launches (reports), by flavor and fragrances, 2009 113
Table 103: Vietnam make-up new product launches (reports), by ingredients, 2009 113
Table 104: Vietnam make-up new product launches (reports), by package tags or claims, 2009 114
Table 105: Vietnam make-up new product launches - recent launches (2009) 114
Table 106: Vietnam population, by age group, 2004'09 (millions) 115
Table 107: Vietnam population forecast, by age group, 2009'14 (millions) 116
Table 108: Vietnam population, by gender, 2004'09 (millions) 116
Table 109: Vietnam population forecast, by gender, 2009'14 (millions) 117
Table 110: Vietnam nominal GDP, 2004'09 (VNDbn, nominal prices) 117
Table 111: Vietnam nominal GDP forecast, 2009'14 (VNDbn, nominal prices)z 117
Table 112: Vietnam real GDP, 2004'09 (VNDbn, 2000 prices) 118
Table 113: Vietnam real GDP forecast, 2009'14 (VNDbn, 2000 prices) 118
Table 114: Vietnam real GDP, 2004'09 ($bn, 2000 prices) 118
Table 115: Vietnam real GDP forecast, 2009'14 ($bn, 2000 prices) 119
Table 116: Vietnam consumer price index, 2004'09 (2000=100) 119
Table 117: Vietnam consumer price index, 2009'14 (2000=100) 119



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