4. What analogy could you use to enhance these
technical statements?
Dealing with multiple environments, multiple vendors
and increasing data all at once is a headache.
Moving to a converged infrastructure with unified
orchestration eliminates the headache.
ACTIVITY B: FINDING ANALOGIES
5. Music analogy
Dealing with multiple
environments, multiple
vendors and increasing
data all at once is like
listening to multiple
radios all tuned to
different stations. It’s a
headache.
Moving to a converged
infrastructure with
unified orchestration
replaces the headache
with harmony.
EXAMPLE SOLUTION TO ACTIVITY B
9. How does a child
play?
With imagination
With stories
With games
With no limits
Play with your
eLearning content
like a child would
PLAY
10. Use the building
blocks of creative
writing
Characters
Point of view
Setting
Plot
Dialogue
Tone
Theme
PLAY
11. Use the building
blocks of creative
writing
Characters
Point of view
Setting
Plot
Dialogue
Tone
Theme
PLAY
Who are the main
players in your story?
12. Use the building
blocks of creative
writing
Characters
Point of view
Setting
Plot
Dialogue
Tone
Theme
PLAY
Whose eyes are you
seeing through?
13. Use the building
blocks of creative
writing
Characters
Point of view
Setting
Plot
Dialogue
Tone
Theme
PLAY
Where should your
characters be?
14. Use the building
blocks of creative
writing
Characters
Point of view
Setting
Plot
Dialogue
Tone
Theme
PLAY
What happens in your story?
setup | conflict | resolution
15. Use the building
blocks of creative
writing
Characters
Point of view
Setting
Plot
Dialogue
Tone
Theme
PLAY
Who is talking and
what are they saying?
16. Use the building
blocks of creative
writing
Characters
Point of view
Setting
Plot
Dialogue
Tone
Theme
PLAY
What should the tone
of your course be?
17. Use the building
blocks of creative
writing
Characters
Point of view
Setting
Plot
Dialogue
Tone
Theme
PLAY
What theme do you
see in the content?
19. Add a story to the
technical content with
the music analogy
Who = Salesperson
What = Learn how to sell
a solution that eliminates
the headache of multiple
environments, multiple
vendors, increasing data
Why = Increase sales
Characters:
Point of view:
Plot:
Setting:
Dialogue:
Tone:
Theme:
ACTIVITY C: ADDING STORIES
20. Characters: Will (salesperson), Yuki (SME and violinist),
Javier (customer)
Point of view: Third person
Plot: Yuki tells Will about her recent concert, which leads
to a conversation about the company’s new solution; Will
then takes the right steps to sell the solution to Javier
Setting: Coffee area at work; Will’s office
Dialogue: Conversation between Will and Yuki
Tone: Professional but fun
Theme: Headache vs. harmony
EXAMPLE SOLUTION TO ACTIVITY C
22. Immerse the learner
in the story
Allow the learner to
control or interact with
the characters
Give the learner
opportunities to
choose a learning path
IMMERSE
23. What eLearning
interaction could you
add to immerse the
learner in the story?
Storyboard recap:
A converged
infrastructure solution
transforms customer
headaches into harmony
Will must learn how to
apply Yuki’s knowledge to
sell this solution to Javier
Through Will’s story, the
learner must discover
how to sell the solution
ACTIVITY D: ADDING INTERACTIONS
24. Provide a decision point where the learner
chooses the best response
Will was able to get Javier on the phone to talk about the
sales opportunity. How should he start the conversation?
A. “I’d like to talk to you about the option to move to a
converged infrastructure with unified orchestration. It can
eliminate the headache you have with your current IT
environments.” (Fair)
B. “I have an exciting opportunity for you that will solve all
your problems.” (Poor)
C. “I understand you’re going through a headache dealing
with multiple environments, multiple vendors and
increasing data. Can you tell me more?” (Great)
EXAMPLE SOLUTION TO ACTIVITY D
26. You don’t necessarily
need more time to create
story-based eLearning
Condense the material to
focus on critical points of
each course topic
Move supplementary
content to resources
Let the story teach the
critical content
Condensed content leads
to a more effective
course
CONDENSE
28. Explore
Who = Technical
consultants
What = Learn time
utilization concepts
Why = Improve time
utilization
Play
Fun and relatable story
Immerse
Learner gets to choose
learning path
Condense
Key elements addressed
HIGHLIGHTS FROM EXAMPLE COURSE
29. Technical Content Lessons Bowling Analogy in Script WBT Animation
Defining utilization Bowling pins represent
available time; throwing the
ball represents the act of
spending this available time
Calculating utilization Compared scoreboard to
utilization formula: amount
of points scored out of 300
possible points yields a
utilization percentage
30. Technical Content Lessons Bowling Analogy in Script WBT Animation
Utilization targets Targets displayed as
percentages of the pizza
Barb and Jeff ordered
Billable utilization time One billable activity is
displayed per slice of pizza
for a total of 8
activities/slices
31. Technical Content Lessons Bowling Analogy in Script WBT Animation
Influencing utilization Compare difficulty levels of
methods for influencing
utilization to difficulty levels
of bowling shots
Factors that reduce utilization Bowler in next lane has a
bad technique that causes
him to reduce his utilization
(Jeff and Barb watch him
throw a gutter ball)
Explore the content for the answers to “Who,” “What,” and “Why.” Who is the audience? What is the course goal? Why should the learner care?
How does a child play? Ask attendees. A child plays with imagination, with stories, with games, and with no limits.
Play with your eLearning content the way a child would. Look at it through a child’s eyes. Uncover the story. Don’t limit your imagination. Don’t be afraid to dream up 2 extreme ideas before you come up with a 3rd perfect idea. There’s a smartphone app some of you may be familiar with called 4 Pictures 1 Word. It’s a game where you have to find a 1-word theme across 4 pictures, and it’s great practice to exercise your imagination. In the same way, make script writing a game.
Use elements of creative writing. Characters, POV, plot, setting, dialogue, tone, theme. Add conflict. Study the craft of creative writing. Let’s look at each of these elements individually.
Characters: Who are the main players in your story?
To create well-rounded characters, you’ll want to identify their:
Gender
Ethnicity
Name
Role
Company
Purpose
Challenges
Goals
Interests
Point of view: Whose eyes are you seeing through? How do you want to tell the story?
There are several different point of view options:
First person/past tense: “I saw”
Second person/past tense: “You saw”
Third person/past tense: “He saw”
First person/present tense: “I see”
Second person/present tense: “You see”
Third person/present tense: “She sees”
Setting: Where should your characters be?
What setting could be the basis for an engaging story?
What setting is fun, interesting or relatable for the learner?
Plot: What happens in your story?
Setup
Conflict
More conflict!
Resolution
Dialogue: Who is talking and what are they saying?
You can strengthen dialogue in your writing by studying dialogue in real life.
Listen to people talking in a public place
Write down their dialogue
Notice natural speech patterns and differences between speakers
Create realistic speech in your characters
And cut out the boring parts to make your dialogue impactful
Tone: What should the tone of your course be?
Fun
Serious
Casual
Professional
Relaxed
Intense
A combination of tones
Theme: What theme do you see running through the content?
Discover themes by exploring your content with child-like imagination
The right theme can lead to a highly engaging story
If you look at your content with imagination, you can discover themes, which will lead you to analogies, which will lead you to stories. That said, when you have the opportunity to get story ideas directly from the end users and subject matter experts, you absolutely should. Then you can approach those story ideas with imagination and inject themes and analogies into them to make them stronger.
Earlier we looked at some technical content and added a music analogy—now let’s take it a step further and add a story.
Immerse the learner in the story. Allow the learner to interact with the characters. Give the learner opportunities to choose a learning path.
Provide feedback from Javier for each of the choices.
How could we make this even stronger? Change the POV to second person, change “Will” to “you” throughout, and make the learner the main character in the story, creating a completely immersive experience.
In essence, give your learners a single serving of a flavorful, colorful fruit salad. Don’t give them a bowl with every piece of fruit you have in the kitchen, or they’ll feel overwhelmed and might lose their appetite.