Charge back? What’s the charge-back model?
Much of higher education’s web work is done on a client-services basis, where departments do not know the actual cost of their wish list. What’s more, they don’t know how the work (and providers) are impacted when they miss deadlines, ignore requests, or change their ever-loving minds 20 times in the process.
This presentation will focus on how to make your stakeholders realize what their behaviors truly mean to the bottom line. We’ll talk about establishing a process for engaging client-services providers and how to make your work have real value in stakeholders’ eyes. We’ll also talk about establishing real-life consequences that won’t leave you sputtering or without a job.
You’ll emerge with a new approach to problem solving in higher education. And greater sanity. You’ll learn how to make it work for your stakeholders – and you first.
Writing a WordPress Theme - HighEdWeb 2013 #WRK2Curtiss Grymala
This document provides information about frameworks, parent themes, and child themes in WordPress theme development. It explains that a parent theme sets up common functionality that can be extended or overridden by a child theme. A framework is like a plugin that allows creation of parent and child themes with shared functionality. Examples of frameworks and parent/child themes are given. Required theme files like style.css and index.php are outlined. The WordPress template hierarchy and use of template files and the loop are also summarized. Steps for designing and developing a WordPress theme are presented at the end.
Sometimes the best-laid plans aren’t really well made at all.
About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right?
Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging?
Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.
Tear Down the Wall - Building Relationships Through Program PromotionTonya Oaks Smith
According to the 2016 Ruffalo Noel Levitz survey of prospective students, academic program data is one of the most valuable tools we have in the recruiting arsenal. Yet much of the information they really need – job statistics, alumni information, faculty and student stories – is buried in the traditional academic hierarchy. How do we provide the information prospective students and their parents need to make smart decisions about college? How do we persuade faculty to play an active role in the promotion of their teaching and research? Take a look at how Henderson State University instituted the Academic Program of the Week promotion, the content required to produce this plan and the results from a focused effort on sharing valuable information on academic programs.
Promoting Academic Offerings - Using MarComm to Tell Your Reddie StoryTonya Oaks Smith
Henderson State's Office of Marketing and Communications manages the university's official channels of communication, working to market the university as a whole first, and then individual academic programs. The office also works to engage multiple channels of communication at once in order to create an integrated marketing campaign, as a part of the university’s strategic plan. In this session, the learner will engage in a strategic exercise focused on establishing goals and success metrics for marketing academic programs as well as learn how to prepare for a campaign that utilizes each of the channels available. The learner will also establish which key stakeholder groups are most important to achieving the academic program’s goals and what channels are available to communicate information not focused on marketing.
University communications offices have come a long way since they measured their value by reporting the number of press releases produced or the number of column inches printed in a newspaper. But what metrics are useful in illustrating the real value of the communications function today? The speaker will share her experience in changing the perception of the value of her institution’s Office of Marketing and Communications through the use of metrics.
All I Ever Needed to Know About Social Media I Learned from the Muppets - #mi...Tonya Oaks Smith
In this presentation, Tonya Oaks Smith will argue that the Muppet Show is simply a display of what we see everyday when we manage our social media presence. Take a time machine back to childhood and see how various personalities interacted on the Muppet Show – and how those very characters appear day in and day out on the social web. We’ll talk about how the Muppets serve as a microcosm for the social web, and then we’ll talk about how to deal with things when they go awry.
All I Ever Needed to Know About Social Media I Learned from the Muppets - #ps...Tonya Oaks Smith
It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie Bear, Waldorf and Statler, Miss Piggy and Gonzo. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between?
Writing a WordPress Theme - HighEdWeb 2013 #WRK2Curtiss Grymala
This document provides information about frameworks, parent themes, and child themes in WordPress theme development. It explains that a parent theme sets up common functionality that can be extended or overridden by a child theme. A framework is like a plugin that allows creation of parent and child themes with shared functionality. Examples of frameworks and parent/child themes are given. Required theme files like style.css and index.php are outlined. The WordPress template hierarchy and use of template files and the loop are also summarized. Steps for designing and developing a WordPress theme are presented at the end.
Sometimes the best-laid plans aren’t really well made at all.
About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right?
Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging?
Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.
Tear Down the Wall - Building Relationships Through Program PromotionTonya Oaks Smith
According to the 2016 Ruffalo Noel Levitz survey of prospective students, academic program data is one of the most valuable tools we have in the recruiting arsenal. Yet much of the information they really need – job statistics, alumni information, faculty and student stories – is buried in the traditional academic hierarchy. How do we provide the information prospective students and their parents need to make smart decisions about college? How do we persuade faculty to play an active role in the promotion of their teaching and research? Take a look at how Henderson State University instituted the Academic Program of the Week promotion, the content required to produce this plan and the results from a focused effort on sharing valuable information on academic programs.
Promoting Academic Offerings - Using MarComm to Tell Your Reddie StoryTonya Oaks Smith
Henderson State's Office of Marketing and Communications manages the university's official channels of communication, working to market the university as a whole first, and then individual academic programs. The office also works to engage multiple channels of communication at once in order to create an integrated marketing campaign, as a part of the university’s strategic plan. In this session, the learner will engage in a strategic exercise focused on establishing goals and success metrics for marketing academic programs as well as learn how to prepare for a campaign that utilizes each of the channels available. The learner will also establish which key stakeholder groups are most important to achieving the academic program’s goals and what channels are available to communicate information not focused on marketing.
University communications offices have come a long way since they measured their value by reporting the number of press releases produced or the number of column inches printed in a newspaper. But what metrics are useful in illustrating the real value of the communications function today? The speaker will share her experience in changing the perception of the value of her institution’s Office of Marketing and Communications through the use of metrics.
All I Ever Needed to Know About Social Media I Learned from the Muppets - #mi...Tonya Oaks Smith
In this presentation, Tonya Oaks Smith will argue that the Muppet Show is simply a display of what we see everyday when we manage our social media presence. Take a time machine back to childhood and see how various personalities interacted on the Muppet Show – and how those very characters appear day in and day out on the social web. We’ll talk about how the Muppets serve as a microcosm for the social web, and then we’ll talk about how to deal with things when they go awry.
All I Ever Needed to Know About Social Media I Learned from the Muppets - #ps...Tonya Oaks Smith
It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie Bear, Waldorf and Statler, Miss Piggy and Gonzo. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between?
All I Ever Needed to Know About Social Media I Learned from the MuppetsTonya Oaks Smith
It's time to play the music. It's time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie the Bear, Waldorf and Statler, Miss Piggy and Gonzo. The Muppets were not human, but they were terribly human-like. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between?
Web governance… it’s 2013 and we’re still throwing that term around like it will solve all our problems with the web and how to develop content and manage resources and lead people. But it hasn’t and it won’t.
So the question then becomes, how do we make sense of the chaos that’s inherent in the practice of making the web? Better yet, how do we prepare for the further chaos that fragmented systems and silos, shrinking budgets, and growing requirements – both governmental and organizational – throw in our way?
Tonya Oaks Smith and Ron Bronson argue that – by embracing the basic principles of chaos theory we can improve our approach to the web and the communication and information we get from it. We’ll start by learning about what chaos is and how that idea relates to our concept of governance. Next, we’ll focus on how to embrace the disruption caused by our changing higher ed world.
Presentation for the 8 Nov 2013 faculty meeting. Teaching how to use Google Hangouts. First in a series focused on using tools inherent in Gmail.
Desired outcomes: TLW access and use UALR's preferred email interface, TLW use video and text chat in Gmail
This document appears to be a series of posts from a social media training session on making social media more human. It discusses defining interpersonal vs mass communication, relevant interpersonal rules for social media, best practices, goals and strategies. Specific topics covered include objectives, audiences, actions, benefits and evaluation for a communication plan. Human goals of being real, accurate, respectful, positive and a listener are also presented. The document encourages participants to be human on social media.
The document outlines a presentation by Shari Erwin, Aaron Rester, and Tonya Oaks Smith on strategic communication. It introduces the speakers and poses questions about strategic communication, goals, and teamwork. The presentation covers defining mission, vision, and values; setting objectives, identifying audiences, and determining actions, benefits, and evaluation for communication strategies. It discusses respecting process, sharing expertise, following media, listening to others, expanding comfort zones, and not expecting miracles when working as a team on communication.
This document discusses communicating during organizational crises. It defines a crisis as a specific, unexpected, and nonroutine event that presents both opportunities and threats. The document outlines steps organizations can take before, during, and after a crisis to respond effectively and take advantage of opportunities. These include engaging in simulations, developing strong stakeholder relationships, being open and honest during the crisis, acknowledging both problems and opportunities afterwards. The overall message is that with proper planning and communication, crises can be managed and even present opportunities for organizational improvement.
The document discusses why people pursue their passions and careers. It presents quotes from Martin Luther King Jr., Ralph Waldo Emerson, and Marian Wright Edelman about finding purpose and meaning in one's work. The document argues that passion, not money or fame, is what drives success and allows people to make a meaningful impact. It encourages the reader to see the world with curiosity, keep learning, share their motivation with others, and love what they do in order to find fulfillment.
My portion of the Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media panel discussion at Educause 2012 annual conference.
This document discusses some of the challenges faced by communications professionals working at specialized schools within larger universities. It identifies three main problems: 1) Intrastructural conflict around limited resources and increased demands, 2) Interstructural conflict between the branding of the specialized school and the larger university, and 3) Audience conflict with having multiple, specialized audiences with different needs. Examples are provided from the University of Chicago Law School and the University of Arkansas at Little Rock William H. Bowen School of Law to illustrate these challenges. The document concludes with an invitation for others working in similar roles to connect and discuss strategies for addressing common problems.
We're Gonna Need a Bigger Boat: Web Communication Before, During and After a ...Tonya Oaks Smith
The document discusses communication strategies for organizations before, during, and after a crisis. Before a crisis, organizations should accept the possibility of crisis, determine goals, conduct simulations, build relationships, and establish leadership. During a crisis, they should communicate openly, acknowledge uncertainties, avoid denials, build responsibility cases cautiously, accept media as partners, listen to stakeholders, avoid overassurances, and advise on self-help. After a crisis, organizations should question practices, acknowledge opportunities, enable renewal, cultivate support for change, and evaluate responses to improve. The overall message is that crises can offer opportunities if handled through open communication and stakeholder cooperation.
The Joneses: Communication Networks to Do Your Dirty WorkTonya Oaks Smith
The document discusses how social media can be used to identify and engage opinion leaders to spread information. It defines key terms like change agencies, change agents, and opinion leaders. It also describes research on how Twitter was used during the H1N1 outbreak to communicate. The document advocates identifying opinion leaders on social media who are influential based on their social connections and engagement. It provides suggestions for how to strengthen relationships with opinion leaders and encourage them to help spread information to their own communities.
Reading list for presentation "The Joneses: Communication Networks to Do Your Dirty Work" presented 16 April 2012 at MinneWebCon: Minnesota's Web Conference.
Updated presentation on Twitter use during H1N1 outbreak. From thesis of the same name. Presented during the Higher Ed Web Professionals conference in 2011.
Tonya Oaks Smith discusses using Twitter to spread information about the H1N1 outbreak in 2009. She analyzes over 300,000 tweets from that time period to understand how information diffused through social networks on Twitter. Her research found that opinion leaders who were more connected, innovative, and cosmopolitan helped spread information to their followers and communities. She concludes that public health organizations should identify and encourage opinion leaders on social media to disseminate important health information to their networks during future public health crises.
The document discusses tools for using Twitter, including what Twitter is (a microblogging service allowing text-based posts of up to 140 characters), why people tweet (it has become an important marketing tool), various Twitter browser and stream aggregation tools, and how Twitter can be used to reduce uncertainty and promote events. It assigns participants to follow certain Twitter accounts, pick a school event, tweet about it using a hashtag, and share the hashtag to promote participation.
The document discusses using Twitter from the perspective of a law school communications professional. It provides information on why Twitter has grown in popularity, how to set up a Twitter account, and ways Twitter can be used to complement existing student services, build relationships and networks, direct attention, listen to feedback, respond to praise and criticism, break news faster than other sources, conduct surveys, and help with recruiting. The assignment is to establish a Twitter account, follow the author and law school, and tweet one idea for using Twitter for your own school with the hashtag #CALItweet.
All I Ever Needed to Know About Social Media I Learned from the MuppetsTonya Oaks Smith
It's time to play the music. It's time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie the Bear, Waldorf and Statler, Miss Piggy and Gonzo. The Muppets were not human, but they were terribly human-like. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between?
Web governance… it’s 2013 and we’re still throwing that term around like it will solve all our problems with the web and how to develop content and manage resources and lead people. But it hasn’t and it won’t.
So the question then becomes, how do we make sense of the chaos that’s inherent in the practice of making the web? Better yet, how do we prepare for the further chaos that fragmented systems and silos, shrinking budgets, and growing requirements – both governmental and organizational – throw in our way?
Tonya Oaks Smith and Ron Bronson argue that – by embracing the basic principles of chaos theory we can improve our approach to the web and the communication and information we get from it. We’ll start by learning about what chaos is and how that idea relates to our concept of governance. Next, we’ll focus on how to embrace the disruption caused by our changing higher ed world.
Presentation for the 8 Nov 2013 faculty meeting. Teaching how to use Google Hangouts. First in a series focused on using tools inherent in Gmail.
Desired outcomes: TLW access and use UALR's preferred email interface, TLW use video and text chat in Gmail
This document appears to be a series of posts from a social media training session on making social media more human. It discusses defining interpersonal vs mass communication, relevant interpersonal rules for social media, best practices, goals and strategies. Specific topics covered include objectives, audiences, actions, benefits and evaluation for a communication plan. Human goals of being real, accurate, respectful, positive and a listener are also presented. The document encourages participants to be human on social media.
The document outlines a presentation by Shari Erwin, Aaron Rester, and Tonya Oaks Smith on strategic communication. It introduces the speakers and poses questions about strategic communication, goals, and teamwork. The presentation covers defining mission, vision, and values; setting objectives, identifying audiences, and determining actions, benefits, and evaluation for communication strategies. It discusses respecting process, sharing expertise, following media, listening to others, expanding comfort zones, and not expecting miracles when working as a team on communication.
This document discusses communicating during organizational crises. It defines a crisis as a specific, unexpected, and nonroutine event that presents both opportunities and threats. The document outlines steps organizations can take before, during, and after a crisis to respond effectively and take advantage of opportunities. These include engaging in simulations, developing strong stakeholder relationships, being open and honest during the crisis, acknowledging both problems and opportunities afterwards. The overall message is that with proper planning and communication, crises can be managed and even present opportunities for organizational improvement.
The document discusses why people pursue their passions and careers. It presents quotes from Martin Luther King Jr., Ralph Waldo Emerson, and Marian Wright Edelman about finding purpose and meaning in one's work. The document argues that passion, not money or fame, is what drives success and allows people to make a meaningful impact. It encourages the reader to see the world with curiosity, keep learning, share their motivation with others, and love what they do in order to find fulfillment.
My portion of the Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media panel discussion at Educause 2012 annual conference.
This document discusses some of the challenges faced by communications professionals working at specialized schools within larger universities. It identifies three main problems: 1) Intrastructural conflict around limited resources and increased demands, 2) Interstructural conflict between the branding of the specialized school and the larger university, and 3) Audience conflict with having multiple, specialized audiences with different needs. Examples are provided from the University of Chicago Law School and the University of Arkansas at Little Rock William H. Bowen School of Law to illustrate these challenges. The document concludes with an invitation for others working in similar roles to connect and discuss strategies for addressing common problems.
We're Gonna Need a Bigger Boat: Web Communication Before, During and After a ...Tonya Oaks Smith
The document discusses communication strategies for organizations before, during, and after a crisis. Before a crisis, organizations should accept the possibility of crisis, determine goals, conduct simulations, build relationships, and establish leadership. During a crisis, they should communicate openly, acknowledge uncertainties, avoid denials, build responsibility cases cautiously, accept media as partners, listen to stakeholders, avoid overassurances, and advise on self-help. After a crisis, organizations should question practices, acknowledge opportunities, enable renewal, cultivate support for change, and evaluate responses to improve. The overall message is that crises can offer opportunities if handled through open communication and stakeholder cooperation.
The Joneses: Communication Networks to Do Your Dirty WorkTonya Oaks Smith
The document discusses how social media can be used to identify and engage opinion leaders to spread information. It defines key terms like change agencies, change agents, and opinion leaders. It also describes research on how Twitter was used during the H1N1 outbreak to communicate. The document advocates identifying opinion leaders on social media who are influential based on their social connections and engagement. It provides suggestions for how to strengthen relationships with opinion leaders and encourage them to help spread information to their own communities.
Reading list for presentation "The Joneses: Communication Networks to Do Your Dirty Work" presented 16 April 2012 at MinneWebCon: Minnesota's Web Conference.
Updated presentation on Twitter use during H1N1 outbreak. From thesis of the same name. Presented during the Higher Ed Web Professionals conference in 2011.
Tonya Oaks Smith discusses using Twitter to spread information about the H1N1 outbreak in 2009. She analyzes over 300,000 tweets from that time period to understand how information diffused through social networks on Twitter. Her research found that opinion leaders who were more connected, innovative, and cosmopolitan helped spread information to their followers and communities. She concludes that public health organizations should identify and encourage opinion leaders on social media to disseminate important health information to their networks during future public health crises.
The document discusses tools for using Twitter, including what Twitter is (a microblogging service allowing text-based posts of up to 140 characters), why people tweet (it has become an important marketing tool), various Twitter browser and stream aggregation tools, and how Twitter can be used to reduce uncertainty and promote events. It assigns participants to follow certain Twitter accounts, pick a school event, tweet about it using a hashtag, and share the hashtag to promote participation.
The document discusses using Twitter from the perspective of a law school communications professional. It provides information on why Twitter has grown in popularity, how to set up a Twitter account, and ways Twitter can be used to complement existing student services, build relationships and networks, direct attention, listen to feedback, respond to praise and criticism, break news faster than other sources, conduct surveys, and help with recruiting. The assignment is to establish a Twitter account, follow the author and law school, and tweet one idea for using Twitter for your own school with the hashtag #CALItweet.
Make It Work? A Primer on the Client Services Approach in Higher Ed
1. Make it work...
A primer
on the client
services approach
in higher ed
http://www.time.com/time/photoessays/10questions/0,30255,1821049,00.html
#ne20 #hewebNE Tonya Oaks Smith
1
3. When suddenly...
#ne20 #hewebNE Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/sazeod/131421682/
3
4. Down to business...
#ne20 #hewebNE Shari Erwin, Aaron http://www.flickr.com/photos/83551695@N00/1454499110/
Rester, and Tonya Oaks Smith
4
5. We made it...
#ne20 #hewebNE Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.thelineofbestfit.com/news/latest-news/daft-punk-not-
touring-in-2013-says-rob-da-bank-115322
5
9. Make it work was birthed...
#ne20 #hewebNE Shari Erwin, Aaron Rester, and Tonya Oaks Smith
9
10. There’s Life Beyond
Laughter and tears are
the Four-Year University
both responses to
frustration and exhaustion.
I myself prefer to laugh,
since there is less cleaning
up to do afterward.
- Kurt Vonnegut
#ne20 #hewebNE Shari Erwin, Aaron Rester, and Tonya Oaks Smith
10
11. Mea culpa
#ne20 #hewebNE Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/franciscanuniversity/5833602194/
11
12. What makes it work today?
#ne20 #hewebNE Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/29364131@N07/4296197021/
12
13. @marleysmom
• Communications director at
the UALR William H. Bowen
School of Law
• Worked as a reporter,
internal comm for private
company, for central
communications, and the
law school
#shoes
#ne20 #hewebNE Photo by @radiofreegeorgy
@marleysmom by @radiofreegeorgy
13
14. Who are you?
#ne20 #hewebNE http://www.flickr.com/photos/highedweb/2922852848/in/photostream
14
15. And why are you here?
#ne20 #hewebNE http://www.flickr.com/photos/highedweb/5090342543/in/photostream
15