SlideShare a Scribd company logo
@ d o m c u s h n a n
DOMINIC CUSHNAN
FOR BEGINNERS
@ d o m c u s h n a n
> Keeps your list of subscribers up to date (subscribe and
unsubscribe)
> Allows you to send personalized emails to everyone on
your list
> Shows you who opened, whether they clicked your links
What MailChimp does
@ d o m c u s h n a n
> Comply with CASL
> Nurture relationships by keeping in touch
> Stay top of mind with your prospects
> Provide valuable information to build Know, Like, Trust
> Evaluate what’s working (or not working)
> Save time by automating the process
What MailChimp helps you do
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MailChimp.com
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It’s free!
@ d o m c u s h n a n
Double opt-in sign-up
@ d o m c u s h n a n
Or add manually
@ d o m c u s h n a n
CASL contact info
@ d o m c u s h n a n
Send emails!
(Campaign = Email)
@ d o m c u s h n a n
Email templates
@ d o m c u s h n a n
Personalize your emails
@ d o m c u s h n a n
Schedule emails
@ d o m c u s h n a n
Reports –
opens, clicks, who’s reading
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Setting up your account
@ d o m c u s h n a n
Setting up your account
@ d o m c u s h n a n
Setting up your account
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Setting up your account
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Setting up your account
MailChimp will include this information on all your emails (CASL friendly!)
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How to create a list
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How to create a list
@ d o m c u s h n a n
How to create a list
Will be seen by your
subscribers
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How to create a list
Your “reply to” email
@ d o m c u s h n a n
How to create a list
Tip: put your newsletter
or company name here –
as well as your own
name
@ d o m c u s h n a n
How to create a list
Clarity = not being
reported as spam
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How to create a list
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How to set it up
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How to set it up
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How to set it up
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How to set it up
@ d o m c u s h n a n
How to set it up
Add a description to encourage signing up
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How to set it up
The link to your sign up form: via email (signature)
link to it from your website
promote via social media
@ d o m c u s h n a n
How to set it up
Your sign up form!
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How to set it up
If you want to embed on your website, you can get the code here:

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Mailchimp for Beginners

  • 1. @ d o m c u s h n a n DOMINIC CUSHNAN FOR BEGINNERS
  • 2. @ d o m c u s h n a n > Keeps your list of subscribers up to date (subscribe and unsubscribe) > Allows you to send personalized emails to everyone on your list > Shows you who opened, whether they clicked your links What MailChimp does
  • 3. @ d o m c u s h n a n > Comply with CASL > Nurture relationships by keeping in touch > Stay top of mind with your prospects > Provide valuable information to build Know, Like, Trust > Evaluate what’s working (or not working) > Save time by automating the process What MailChimp helps you do
  • 4. @ d o m c u s h n a n MailChimp.com
  • 5. @ d o m c u s h n a n It’s free!
  • 6. @ d o m c u s h n a n Double opt-in sign-up
  • 7. @ d o m c u s h n a n Or add manually
  • 8. @ d o m c u s h n a n CASL contact info
  • 9. @ d o m c u s h n a n Send emails! (Campaign = Email)
  • 10. @ d o m c u s h n a n Email templates
  • 11. @ d o m c u s h n a n Personalize your emails
  • 12. @ d o m c u s h n a n Schedule emails
  • 13. @ d o m c u s h n a n Reports – opens, clicks, who’s reading
  • 14. @ d o m c u s h n a n Setting up your account
  • 15. @ d o m c u s h n a n Setting up your account
  • 16. @ d o m c u s h n a n Setting up your account
  • 17. @ d o m c u s h n a n Setting up your account
  • 18. @ d o m c u s h n a n Setting up your account MailChimp will include this information on all your emails (CASL friendly!)
  • 19. @ d o m c u s h n a n How to create a list
  • 20. @ d o m c u s h n a n How to create a list
  • 21. @ d o m c u s h n a n How to create a list Will be seen by your subscribers
  • 22. @ d o m c u s h n a n How to create a list Your “reply to” email
  • 23. @ d o m c u s h n a n How to create a list Tip: put your newsletter or company name here – as well as your own name
  • 24. @ d o m c u s h n a n How to create a list Clarity = not being reported as spam
  • 25. @ d o m c u s h n a n How to create a list
  • 26. @ d o m c u s h n a n How to set it up
  • 27. @ d o m c u s h n a n How to set it up
  • 28. @ d o m c u s h n a n How to set it up
  • 29. @ d o m c u s h n a n How to set it up
  • 30. @ d o m c u s h n a n How to set it up Add a description to encourage signing up
  • 31. @ d o m c u s h n a n How to set it up The link to your sign up form: via email (signature) link to it from your website promote via social media
  • 32. @ d o m c u s h n a n How to set it up Your sign up form!
  • 33. @ d o m c u s h n a n How to set it up If you want to embed on your website, you can get the code here: