MailChimp is a platform that allows users to manage email marketing lists and send personalized emails. It keeps subscriber lists up to date, allows sending emails to track opens and clicks, and provides reports on engagement. MailChimp helps users comply with regulations, nurture relationships, promote their brand, evaluate campaign performance, and automate email marketing processes.

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DOMINIC CUSHNAN
FOR BEGINNERS

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> Keeps your list of subscribers up to date (subscribe and
unsubscribe)
> Allows you to send personalized emails to everyone on
your list
> Shows you who opened, whether they clicked your links
What MailChimp does

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> Comply with CASL
> Nurture relationships by keeping in touch
> Stay top of mind with your prospects
> Provide valuable information to build Know, Like, Trust
> Evaluate what’s working (or not working)
> Save time by automating the process
What MailChimp helps you do

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MailChimp.com

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It’s free!

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Double opt-in sign-up

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Or add manually

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CASL contact info

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Send emails!
(Campaign = Email)

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Email templates

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Personalize your emails

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Schedule emails

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Reports –
opens, clicks, who’s reading

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Setting up your account

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Setting up your account

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Setting up your account

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Setting up your account

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Setting up your account
MailChimp will include this information on all your emails (CASL friendly!)

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How to create a list

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How to create a list

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How to create a list
Will be seen by your
subscribers

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How to create a list
Your “reply to” email

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How to create a list
Tip: put your newsletter
or company name here –
as well as your own
name

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How to create a list
Clarity = not being
reported as spam

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How to create a list

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How to set it up

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How to set it up

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How to set it up

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How to set it up

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How to set it up
Add a description to encourage signing up

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How to set it up
The link to your sign up form: via email (signature)
link to it from your website
promote via social media

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How to set it up
Your sign up form!

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How to set it up
If you want to embed on your website, you can get the code here: