The document outlines a social media campaign plan to raise funds for purchasing 50 desks/benches for a school in India. Key elements of the plan include targeting influencers in local expat communities, using pathos-driven content on multiple social channels, and tracking engagement metrics. The plan is later updated to increase interactivity through polls and guest posts to drive higher user engagement. The summary recaps the goals, strategy, and lessons learned from the initial campaign rollout.
The parrot of purpose sits on my shoulder - A journey with ICT in a junior cl...Tina Donnell
This presentation will document my learning journey with ICT in a junior classroom and explore authentic ways to embed ICT into the curriculum. There will be particular reference to Kid Pix, digital cameras and Web 2.0 tools including blogging, and voice thread, as well as building a professional learning network through twitter.
Geoff Riley discusses building a personal learning network (PLN) for teachers. A PLN includes connections with other educators through social media, online resources, lectures, conferences and other events. It should be personalized to one's professional goals and interests. Maintaining a diverse PLN through various channels can provide new ideas and enrichment beyond one's own institution.
The document outlines a 30-60-90 day plan for a new sales representative to get acclimated in their territory which includes completing training, identifying key agencies and competitors in the first 30 days, visiting all agencies and fine-tuning their route in the territory in the first 60 days, and continuing relationship building, scheduling events, and establishing a long-term sales plan in the first 90 days. Notes were also included from an interview on focusing time appropriately between agencies and learning surplus lines fundamentals.
This document outlines Amanda Vrieze's 30-60-90 day plan to improve communications and public relations for DCI. The plan includes brainstorming with DCI employees, preparing presentations and materials, revamping online and social media resources, developing press kits and promoting events, working to increase community involvement, focusing on key events like Kidney Awareness Month, engaging media outlets, reaching out to physicians, and developing partnerships.
This document outlines Nat Evans' 30-60-90 day plan as a new sales consultant. It includes an overview of Nat's professional experience in IT sales and the military. The plan details activities for the first 30 days such as learning company offerings and developing sales goals. Activities for days 30-60 include managing past performance and prospecting new opportunities. Activities for days 60-90 focus on monitoring results, closing opportunities, and exceeding sales quotas to prove impact within 90 days.
This is not an end-all-be-all primer for Territory Management - it was developed for a very specific situation to fix a very specific business problem.
Tap into the power of social media to increase professional effectiveness, student engagement and parent participation! K-12 educators and leaders, learn how to integrate Twitter, Facebook, Pinterest, Edublogs, Google Hangout and more into your everyday repertoire.
Sponsored by McGraw Hill Education & VolunteerSpot. Check out the great roundup of Social Media 4 Edu Resource Links at http://Vols.pt/SM4Edu
The parrot of purpose sits on my shoulder - A journey with ICT in a junior cl...Tina Donnell
This presentation will document my learning journey with ICT in a junior classroom and explore authentic ways to embed ICT into the curriculum. There will be particular reference to Kid Pix, digital cameras and Web 2.0 tools including blogging, and voice thread, as well as building a professional learning network through twitter.
Geoff Riley discusses building a personal learning network (PLN) for teachers. A PLN includes connections with other educators through social media, online resources, lectures, conferences and other events. It should be personalized to one's professional goals and interests. Maintaining a diverse PLN through various channels can provide new ideas and enrichment beyond one's own institution.
The document outlines a 30-60-90 day plan for a new sales representative to get acclimated in their territory which includes completing training, identifying key agencies and competitors in the first 30 days, visiting all agencies and fine-tuning their route in the territory in the first 60 days, and continuing relationship building, scheduling events, and establishing a long-term sales plan in the first 90 days. Notes were also included from an interview on focusing time appropriately between agencies and learning surplus lines fundamentals.
This document outlines Amanda Vrieze's 30-60-90 day plan to improve communications and public relations for DCI. The plan includes brainstorming with DCI employees, preparing presentations and materials, revamping online and social media resources, developing press kits and promoting events, working to increase community involvement, focusing on key events like Kidney Awareness Month, engaging media outlets, reaching out to physicians, and developing partnerships.
This document outlines Nat Evans' 30-60-90 day plan as a new sales consultant. It includes an overview of Nat's professional experience in IT sales and the military. The plan details activities for the first 30 days such as learning company offerings and developing sales goals. Activities for days 30-60 include managing past performance and prospecting new opportunities. Activities for days 60-90 focus on monitoring results, closing opportunities, and exceeding sales quotas to prove impact within 90 days.
This is not an end-all-be-all primer for Territory Management - it was developed for a very specific situation to fix a very specific business problem.
Tap into the power of social media to increase professional effectiveness, student engagement and parent participation! K-12 educators and leaders, learn how to integrate Twitter, Facebook, Pinterest, Edublogs, Google Hangout and more into your everyday repertoire.
Sponsored by McGraw Hill Education & VolunteerSpot. Check out the great roundup of Social Media 4 Edu Resource Links at http://Vols.pt/SM4Edu
The document discusses developing a social media program for the Dong Fang Chinese Education Institute. It begins with background on the school's mission and objectives to increase awareness, support, and enrollment. It then discusses opportunities in leveraging social networks to create an engaged community around sharing experiences. The proposed strategy includes using Facebook, Twitter and blogs to connect parents and promote the school through shared content, events and feedback. Success will be measured by reviews, enrollment, fundraising and social media engagement.
Presentation for the Media Educators of America 2012, on appropriate ways educators can use Social Media in the Classroom. Includes incredible amount of link outs to additional resources.
This document discusses how schools can use social media to communicate and engage with students, families and the community. It provides examples of how school districts are using platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn to share information about events and accomplishments, spotlight teachers and students, and promote the district. The document emphasizes that social media allows for two-way conversations, and districts should be transparent and listen to feedback. It also stresses that engagement on social media takes time and effort to grow and maintain.
This document provides guidance on using social media in schools. It defines social media and lists some popular social networking sites like Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn. It advises that schools should not be worried about social media but should adapt to it. It outlines key first steps such as determining goals, policies, oversight, and training for social media use. Finally, it provides examples of how different social networks can be used and common mistakes to avoid.
Are you a nonprofit? Thinking of taking the plunge into social media but don't know how? Here are some thoughts to help you in the process. Contact me if you need more help at ningfordummies AT gmail DOT com.
Social Camp 2009 What Schools Can Teach BusinessLorrie Jackson
This document provides lessons that schools can learn about using social media effectively. It discusses how schools can use social media to recruit and engage students, alumni, parents, and donors. The key lessons are:
1) Schools have multiple audiences on social media like alumni, admissions, and affinity groups.
2) There is no such thing as a private profile when using social media for school purposes.
3) Clarity is more important than being cute on social media.
4) Schools should be strategic in their social media use and not share all content online.
The document discusses developing a social media program for the Dong Fang Chinese Education Institute. It begins with background on the school's mission and objectives to increase awareness, support, and enrollment. It then discusses opportunities in leveraging social networks to create an engaged community around sharing experiences. The proposed strategy includes using Facebook, Twitter and blogs to connect parents and promote the school through shared content, events and feedback. Success will be measured by reviews, enrollment, fundraising and social media engagement.
Presentation for the Media Educators of America 2012, on appropriate ways educators can use Social Media in the Classroom. Includes incredible amount of link outs to additional resources.
This document discusses how schools can use social media to communicate and engage with students, families and the community. It provides examples of how school districts are using platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn to share information about events and accomplishments, spotlight teachers and students, and promote the district. The document emphasizes that social media allows for two-way conversations, and districts should be transparent and listen to feedback. It also stresses that engagement on social media takes time and effort to grow and maintain.
This document provides guidance on using social media in schools. It defines social media and lists some popular social networking sites like Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn. It advises that schools should not be worried about social media but should adapt to it. It outlines key first steps such as determining goals, policies, oversight, and training for social media use. Finally, it provides examples of how different social networks can be used and common mistakes to avoid.
Are you a nonprofit? Thinking of taking the plunge into social media but don't know how? Here are some thoughts to help you in the process. Contact me if you need more help at ningfordummies AT gmail DOT com.
Social Camp 2009 What Schools Can Teach BusinessLorrie Jackson
This document provides lessons that schools can learn about using social media effectively. It discusses how schools can use social media to recruit and engage students, alumni, parents, and donors. The key lessons are:
1) Schools have multiple audiences on social media like alumni, admissions, and affinity groups.
2) There is no such thing as a private profile when using social media for school purposes.
3) Clarity is more important than being cute on social media.
4) Schools should be strategic in their social media use and not share all content online.
2. Goals #1
Purchase 50 new
desks/benches ($5000)
#2
Build audience for
sustainability (90-days)
3. • Appeal to emotions (pathos)
Strategy through content from the
school and our own blog
stories
• Seek key influencers in local
expat community (UW,
Microsoft)
• Tap into our personal
networks
4. Social WordPress blog
Channels maischool.wordpress.com
Facebook
facebook.com/maischool
Twitter
twitter.com/maischool
YouTube
youtube.com/user/maischool
6. Editorial Calendar - "Seats for Students" - 50 Benches
Date Events "Influencer" TPs Blog Facebook Twitter YouTube
Week 1
Mon
Set up "look and feel" Set up "look and feel"
Tues
Connect social media Upload photos
Wed
Set up 50 on Create "Donate" page Create timeline Set up "look and feel" Post videos for
Thurs
FundRazr FollowerWonk Create "Gallery" page Connect social media Schedule Week 1 tweets reference
Fri
Draft Week 1 posts Add map location
Sat
Add Twitter widget Google Earth video
Calendar
Sun
Week 2
Sun 15-Apr Launch party Post - launch Launch announcement; TWEETS: FundRazr campaign, On Facebook!,
personal FB posts and "DID YOU KNOW? MAI School was
founded in 1948, a year after India’s
independence. Donate at http://bit.ly/Jeenp5
#education #india #nonprofit"
Mon 16-Apr
Post-launch adjustments
Tues 17-Apr
Wed 18-Apr Post to Microsoft Post - Hina - tweeted DID YOU KNOW? There are 21 teachers at
DLs MAI School: 18 in Malayalam & English
Medium and 3 in Tamil Medium. Donate at
http://bit.ly/Jeenp5
Thurs 19-Apr DYK? All teachers at MAI School are either
graduates or post graduates. Donate at
http://bit.ly/Jeenp5 #nonprofit #india
#education
Fri 20-Apr Post -Story - tweeted DYK? The MAI School provides free midday
meals to all the children of the school.
Donate at http://bit.ly/Jeenp5 #nonprofit
#india #education
Sat 21-Apr DYK? Children at MAI School start using
computers on #Linux and #KToon in Grade 5.
Donate: http://bit.ly/Jeenp5 #nonprofit #india
#education
Week 3
Sun 22-Apr Post - Roann DYK? Tree planting is promoted as an
extracurricular activity at MAI School. Donate
at http://bit.ly/Jeenp5 #nonprofit #india
#education
Mon 23-Apr YouTube - animations DYK? MAI School has had 100 % pass rate in animations linked
the SSLC examination since 1998. Donate at from FB
http://bit.ly/Jeenp5 #nonprofit #india
#education
Tues 24-Apr Post - Story DYK? MAI School teachers receive basic
training on computers after school hours.
Donate at http://bit.ly/Jeenp5 #nonprofit
#india #education
Wed 25-Apr Contact school MAI School has a parental awareness
about "art program re: the IT & computer education
projects" taught in school. Donate: http://bit.ly/Jeenp5
#nonprofit #india
Thurs 26-Apr Post - Story DYK? The lower primary school at MAI School
was originally a tea factory. Donate at
http://bit.ly/Jeenp5 #nonprofit #india
#education
Fri 27-Apr MAI School students participate yearly in IT
mela organized by the Dept of Education &
Student Youth Festival. Donate:
http://bit.ly/Jeenp5
8. *NEW*
Strategy Increase engagement!
• Add more content that
entices the user to interact
(i.e. polls)
• Guest posts by donors that
they then promote to their
own networks
10. What worked?
• Aiming high on FundRazr
campaign
• Seeking key influencers
• Pathos
• Use of hashtags
11. What failed? • Focusing on Reach rather
than User Engagement at
start of campaign
• RT’ing and posting on FB
only as strong as your
personal network
12. Transition Resources
Plan
Owner for social media channels
+ FundRazr
Money
None
Content
Tweets and blog posts
scheduled out to cover transition
time
13. Final FundRazr
Metrics
$1172, 22 supporters
Facebook
82 likes
Twitter
53 tweets, 16 followers
Blog
10 posts, 448 PVs