The Mahindra Blues Festival is a two-day music festival scheduled for February 2011, preceded by smaller events in January. A website was developed to provide information about the festival lineup, schedules, tickets, and artist multimedia. The liquid layout website featured horizontal artist pictures and profiles, a video gallery of past performances, and an online ticket and merchandise store. In its first month, the site received over 3,000 visits and pages views from nearly 2,400 unique visitors who spent an average of over a minute on the site, with most being new visitors.