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	 mmPA	2009	summit	&	exPo
	 mAy	21,	2009
editoriAl	/	design	-troubleshooting



                                troubleshooting:
                                it’s	not	A	Perfect	world
                                n   PAge-invAding	Advertising
                                n   not-so-exciting	edit
                                n   less-thAn-Perfect	imAgery




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting



                                page-invading
                                advertising




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


advertising

Separate from edit

Maintain structure




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


advertising

Separate from edit

Maintain structure




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


advertising

Separate from edit

Group




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


advertising

Separate from edit

Marketplace




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting



                                not-so-exciting
                                editorial




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


editorial

Options

Rethink approach




                                   ■          ■                ■




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


editorial

Options

Package it




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


editorial

Options

Repackage it




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


editorial

Options

Add sidebars,
photographs, captions,
pullquotes...




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


editorial

Options

Add sidebars,
photographs, captions,
pullquotes...




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting



                                less-than-perfect
                                imagery




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


imagery

Rethink

Typographic


                                   What if both sides were wrong?


                                      CHINA TAKES THE HEAT
                                                ,
                                         but for which no medals are ever awarded, takes place in
                                         the arena of politics. Even before the first athlete arrives in
                                         the stadium, the field is littered with unburied hatchets, as
                                          boycotts and bans on participation are wielded by states to
                                          convey their resolution, indignation, and moral rectitude.
                                         When the games begin, patriotism and the quest for
                                         international prestige suffuse the proceedings. Athletes
                                         parade into the Olympic venue by nationality, march
                                         behind their nation’s flag, and receive medals while their
                                        national anthem is played. Despite noble entreaties to
                                        avoid politicizing the Olympics, the urge to use the games
                                       to project symbols of national power and political protest is
                                       apparently irresistible.

                                      BY ALAN M. WACHMAN             FLETCHER SCHOOL OF LAW AND DIPLOMACY




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


imagery

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Illustrate




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


imagery

Rethink

Manipulate




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


imagery

Rethink                                                                                                   ReVista
                                                                                                          HARVARD REVIEW OF LATIN AMERICA   WINTER 2009




                                The Sixties
Collage                         Glimpses from Latin
                                America and Beyond




                                             DAVID ROCK EFEL L ER CEN T ER FOR L AT IN A MERICA N ST U DIES, HA RVA RD U N IVERSIT Y




                                                        Fractal




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


imagery

Rethink

Mix it up




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


imagery

Rethink                                            SandScript
Conceptualize




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


imagery

Rethink

Stock




mmPA	2009	summit	&	exPo	05.21
editoriAl	/	design	-troubleshooting


imagery

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Crop




mmPA	2009	summit	&	exPo	05.21

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