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MacLean Family Law - Social Media for Lawyers
The document outlines the innovative strategies employed by Maclean Family Law Group to position itself as a niche firm in high net worth family law by embracing social media and fixed fee arrangements. It highlights the benefits of opening a branch in Fort St. John, BC, and the need for family law firms to adapt to changing client expectations and competition. The presentation emphasizes the importance of using social media for marketing and building a community around the brand to enhance visibility and engagement.
MacLean Family Law - Social Media for Lawyers
- 1. Innovation in aBoutique FirmBCFamilyLaw.caPresented by: Lorne MacLean MacLean Family Law GroupNov 2009
- 2. Winner: 2003LMA Bestof Show "Most Innovative" AwardMacLean Family Law Group Strategy:Position ourselves as a niche firm in medium to high net worth family law practice Rebrand to move upscale and get away from commoditization of family law fees ending up with repositioning in market place and identity change that won LMA best of show 2003http://www.fishmanmarketing.com/?t=26&PR=47
- 3. Benefits of openinga branch in a small townBe a big fish in a small pond2006Keep an open mind and don’t let your ego block you from taking risks and thinking outside the box
- 4. We decided toaccept files from a small North Eastern BC boom town called Fort St John BC and discovered more millionaires there per capita than Vancouver
- 5. We built abrand new office with no real competition – booming fees within days of openingIt is clear that change is upon us and we need to embrace it and swim with the current, not perish by swimming against itFamily Law clients have long been price sensitive and are clamouring to speed the process and reduce costs and we face competition from:Do it yourself kits and unbundled legal servicesMediation/Collaborative LawNew family law settlement franchise companiesWho knows but I suspect the next killer iPhone App for $9.99 will be called BC EASY FAMILY SPLIT UP!
- 6. What works &what does not work?What are the Pros and Cons of fixed fee and alternative fee arrangements for litigation boutiques?Do individual clients as opposed to large companies really want a fixed fee or alternative fee arrangement? Disincentives to prompt settlement from fixed fee arrangements
- 7. How can fixedfee and litigation budgeting work for a small boutique litigation firm? Examples:Shepherd Law Group in Boston USA
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- 11. Valorem Law Groupand Founding Partner Patrick Lamb-9 man firm- business litigation
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- 17. Chinn and Associates3 man divorce law firm
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- 23. http://www.illinoisdivorce.com/2009 Timeto refresh &leverage social mediaCut marketing costs and broaden reach by being in vanguard of social mediaUse social media and video including BC Family Law TV to extend reach and position as the go to BC family law firm Be the first to build an online network through social mediaFacebook business page, Twitter profile, LinkedIn profile, Flickr etc…Leverage social media marketing to build your brand Build a “family law” minded community surrounding your brandReach out to your community of potential customersFollow like minded individuals on social networks & learn from them (LinkedIn)
- 24. Reach out toyour networks for answers!
- 25. Announcing a newbusiness initiativeFor example: Fixed fee&Litigation budgetingAdvertise
- 26. Facebook Cost PerClick
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- 28. Build supporting contentand organic search rankings
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- 32. Distribute and sharecontent
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- 35. Facebook business pageAdvancingyour reputation as the “go to firm” for high end family lawInteract with your social media communityProvide feedback to comments and questions on FacebookEngage with other like minded individuals on TwitterFind out what your competitors are saying online & induce your brand and expertise into their conversationsReply to their Twitter feedsComment on their blogs
- 36. Twitter: @bcfamilylawBlog: http://www.bcfamilylaw.ca/resources/blog/Flickr:http://www.flickr.com/photos/bcfamilylaw/Website: www.bcfamilylaw.caEmail: lorne@bcfamilylaw.caFacebook Business Page : BC Family Law - MacLean Family Law GroupThank you!
- 37. Supporting Material Whatis Social Media Marketing?Slides 9-12What did we do?MacLean Family Law Case StudySlides 13-25
- 38. What is SocialMedia?Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.But that doesn’t quite do it…
- 39. Social Media allowspeople to engage, participate, and share their ideas onlineSocial Media is: open
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- 41. realtime
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- 44. measurableSocial media hasreach!346,000,000number of people globally who read blogs
- 45. 700,000,000number of photosadded to Facebook monthly
- 46. 273.1 minutes timeon average spent watching online video each month
- 47. 55%internet users whohave uploaded and shared photos
- 48. 57%internet users whohave joined a social network
- 49. 93% Americans onlineexpect companies to have a social media presenceBenefitsLow-costIncrease Profitability Community/ SupportersPrimary + Secondary TrafficBetter Search Engine Rankings
- 50. What did wedo?What we did?
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- 54. New Facebook BusinessPage + Facebook Advertising
- 55. New LinkedIn ProfilePage + LinkedIn Advertising
- 56. New Yelp BusinessListing
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- 59. Measuring Success –Facebook + Demographics
- 60. Measuring Success –Facebook + Community Interaction
- 61. Twitter – GrowingFollowers
- 62. Take AwayThe socialInternet is a major opportunity for brands, advertisers and marketers - it allows for a much more positive relationship with consumers / potential customers 3 themes must be embraced for a SMM campaign to succeed:CREATIVITY INTERACTION PARTICIPATION
- 63. Online Marketing andSocial Media Marketing for MacLean Family Law Group by 6S Marketing Inc. http://www.6smarketing.comLyn WilsonManager, Client Services6S Marketing Inc.phone. 604.282.7605lyn@6smarketing.com