The Brigit company has launched a new safety product called the Brigit Alert, which is a mixture of a fire extinguisher and fire alarm. The Brigit Alert is produced across three manufacturing units in India to effectively cover the whole country. It contains sensors to detect fires and uses lithium-ion batteries, monoammonium phosphate, and wetter water to control and reduce fires. The Brigit Alert notifies connected individuals and alerts firefighters if the fire grows beyond its control capabilities. Brigit is promoting the new product through brand ambassadors, demonstrations, and digital marketing to educate people about its fire safety benefits.