SlideShare a Scribd company logo
No
Others
26-40

0-15

Cheap

International

Delicious

Employed
Env

Indian
Malay
16-20

21-25

Set

Malaysian

64%

88.5%

age group

55%

religion

nationality

best selling bread

best selling sause

47%

8-10 AM
11-1 PM

100

2-4 PM

20

7-9

10-12

13-15

FREQUENCY OF VISIT

>15

0

20

40

60

TIME VISIT

80

100

0

120

80

74.5%

feedback

method

ITALIAN BMT

best selling breakfast set

best selling Sub of the Day

best selling meal

ROASTED CHICKEN

55.5%

100

Will Come Back Again

out of 200 say they
average spend 30
minutes to 1 hour
in Subway store

60

100

43%

80

out of 200 say their
satisfaction level is
high as 4 out of 5

60

40

20

8-10 PM

67.5%

CHICKEN SLICE & EGG

31.5%

Dine

40

40

out of 200 say their
average visit time is
around 2-4pm

5-7 PM

4-6

out of 200 say their
average spending in
Subway is RM11- RM15

60

40

1-3

43%

80

Take Away

Fast to Order

reason

48.5%

38%

HONEY MUSTARD

out of 200 say they
visit Subway store
1-3 times a month

60

0

77.5%

t

85%

69%

51% vsvs 49%
51% 49%

Maybe

Convenient

type

33%

LETTUCE

46%

80

job

PARMESAN OREGANO

best selling vegetables

100

85%

men

Ala Carte

56%

Student

Chinese

iron

20

20

1-5

6-10

11-15

16-20

21-25

EXPENDITURE LEVEL

26-30

0

<0.5

1

2

>3

TIME SPEND IN SUBWAY

0

1

2

3

4

SATISFACTION LEVEL

5

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M aths

  • 1. No Others 26-40 0-15 Cheap International Delicious Employed Env Indian Malay 16-20 21-25 Set Malaysian 64% 88.5% age group 55% religion nationality best selling bread best selling sause 47% 8-10 AM 11-1 PM 100 2-4 PM 20 7-9 10-12 13-15 FREQUENCY OF VISIT >15 0 20 40 60 TIME VISIT 80 100 0 120 80 74.5% feedback method ITALIAN BMT best selling breakfast set best selling Sub of the Day best selling meal ROASTED CHICKEN 55.5% 100 Will Come Back Again out of 200 say they average spend 30 minutes to 1 hour in Subway store 60 100 43% 80 out of 200 say their satisfaction level is high as 4 out of 5 60 40 20 8-10 PM 67.5% CHICKEN SLICE & EGG 31.5% Dine 40 40 out of 200 say their average visit time is around 2-4pm 5-7 PM 4-6 out of 200 say their average spending in Subway is RM11- RM15 60 40 1-3 43% 80 Take Away Fast to Order reason 48.5% 38% HONEY MUSTARD out of 200 say they visit Subway store 1-3 times a month 60 0 77.5% t 85% 69% 51% vsvs 49% 51% 49% Maybe Convenient type 33% LETTUCE 46% 80 job PARMESAN OREGANO best selling vegetables 100 85% men Ala Carte 56% Student Chinese iron 20 20 1-5 6-10 11-15 16-20 21-25 EXPENDITURE LEVEL 26-30 0 <0.5 1 2 >3 TIME SPEND IN SUBWAY 0 1 2 3 4 SATISFACTION LEVEL 5