According to a survey of 200 Subway customers: - 64% of customers were between 26-40 years old. The most popular times to visit were between 2-4pm and the most frequent visits were 1-3 times per month. - The best selling bread was Italian BMT at 67.5%. The best selling sauces were Honey Mustard at 77.5% and Parmesan Oregano at 69%. - The average spending per visit was between RM11-15 and customers reported spending an average of 30 minutes to 1 hour in the store.

1. No
Others
26-40
0-15
Cheap
International
Delicious
Employed
Env
Indian
Malay
16-20
21-25
Set
Malaysian
64%
88.5%
age group
55%
religion
nationality
best selling bread
best selling sause
47%
8-10 AM
11-1 PM
100
2-4 PM
20
7-9
10-12
13-15
FREQUENCY OF VISIT
>15
0
20
40
60
TIME VISIT
80
100
0
120
80
74.5%
feedback
method
ITALIAN BMT
best selling breakfast set
best selling Sub of the Day
best selling meal
ROASTED CHICKEN
55.5%
100
Will Come Back Again
out of 200 say they
average spend 30
minutes to 1 hour
in Subway store
60
100
43%
80
out of 200 say their
satisfaction level is
high as 4 out of 5
60
40
20
8-10 PM
67.5%
CHICKEN SLICE & EGG
31.5%
Dine
40
40
out of 200 say their
average visit time is
around 2-4pm
5-7 PM
4-6
out of 200 say their
average spending in
Subway is RM11- RM15
60
40
1-3
43%
80
Take Away
Fast to Order
reason
48.5%
38%
HONEY MUSTARD
out of 200 say they
visit Subway store
1-3 times a month
60
0
77.5%
t
85%
69%
51% vsvs 49%
51% 49%
Maybe
Convenient
type
33%
LETTUCE
46%
80
job
PARMESAN OREGANO
best selling vegetables
100
85%
men
Ala Carte
56%
Student
Chinese
iron
20
20
1-5
6-10
11-15
16-20
21-25
EXPENDITURE LEVEL
26-30
0
<0.5
1
2
>3
TIME SPEND IN SUBWAY
0
1
2
3
4
SATISFACTION LEVEL
5