The document discusses keys to success for crowdsourcing projects, noting that it is important to clearly define the problem, break tasks into steps, establish transparent judging criteria, embrace unexpected solutions, and listen to participant feedback. It also advocates making the process fun and incentivizing participants in order to engage different types of individuals from innovators to laggards. Overall, the document provides advice for effectively managing crowdsourced projects and communities.
The document discusses the importance of digital public relations (PR) and its role as a key factor for marketing success in the mobile age. It covers topics such as consumer behavior, brand awareness, social media marketing, search engine optimization, online profiling, press releases, emails, and the need to craft messages for viral sharing. The presentation emphasizes choosing the right media platforms to effectively reach target audiences and maintaining an online presence and regular communications.
The Dove Campaign for Real Beauty aimed to boost women's self-esteem by featuring a diverse range of women in their advertising. Research found that women had low self-esteem due to unrealistic beauty standards in media. Dove launched an award-winning campaign featuring 'real' women to promote a wider view of beauty. The campaign was a success, generating over 700% increase in sales and £2.5 million in free publicity for Dove. It created an interactive website and discussion forums to further the message of empowering women.
1) While some experts predict an impending recession in the UK economy, consumer spending continues especially online as retailers like HMV, Boots, and John Lewis saw sales increases in the recent Christmas period.
2) Consumer habits are changing as people look for convenience, value, and transparency and will prolong or halt purchases, which retailers can meet through digital investment.
3) Digital channels are becoming more important for businesses as over half of UK households now have broadband access and online purchases continue to grow, so investing in marketing innovation and meeting customer expectations online could help companies during uncertain economic times.
There are 7 crucial keys you can use to catapult the success of your information product launches. They can skyrocket the response you receive, increase sales and brand you as a thought leader. Here is the first one.
Revolutionize Your Direct Marketing with Social/Mobile! - 10 Strategies and 2...Vivastream
The document discusses strategies for leveraging social networking and mobile technologies to broaden direct marketing efforts. It outlines 10 strategic revenue drivers including initial customer engagement, word of mouth/viral marketing, cross consumer interaction, and relationship building. It provides 24 case studies illustrating companies that have successfully used approaches like mobile apps, social media campaigns, and consumer-generated content to boost engagement and generate revenue.
The document discusses keys to success for crowdsourcing projects, noting that it is important to clearly define the problem, break tasks into steps, establish transparent judging criteria, embrace unexpected solutions, and listen to participant feedback. It also advocates making the process fun and incentivizing participants in order to engage different types of individuals from innovators to laggards. Overall, the document provides advice for effectively managing crowdsourced projects and communities.
The document discusses the importance of digital public relations (PR) and its role as a key factor for marketing success in the mobile age. It covers topics such as consumer behavior, brand awareness, social media marketing, search engine optimization, online profiling, press releases, emails, and the need to craft messages for viral sharing. The presentation emphasizes choosing the right media platforms to effectively reach target audiences and maintaining an online presence and regular communications.
The Dove Campaign for Real Beauty aimed to boost women's self-esteem by featuring a diverse range of women in their advertising. Research found that women had low self-esteem due to unrealistic beauty standards in media. Dove launched an award-winning campaign featuring 'real' women to promote a wider view of beauty. The campaign was a success, generating over 700% increase in sales and £2.5 million in free publicity for Dove. It created an interactive website and discussion forums to further the message of empowering women.
1) While some experts predict an impending recession in the UK economy, consumer spending continues especially online as retailers like HMV, Boots, and John Lewis saw sales increases in the recent Christmas period.
2) Consumer habits are changing as people look for convenience, value, and transparency and will prolong or halt purchases, which retailers can meet through digital investment.
3) Digital channels are becoming more important for businesses as over half of UK households now have broadband access and online purchases continue to grow, so investing in marketing innovation and meeting customer expectations online could help companies during uncertain economic times.
There are 7 crucial keys you can use to catapult the success of your information product launches. They can skyrocket the response you receive, increase sales and brand you as a thought leader. Here is the first one.
Revolutionize Your Direct Marketing with Social/Mobile! - 10 Strategies and 2...Vivastream
The document discusses strategies for leveraging social networking and mobile technologies to broaden direct marketing efforts. It outlines 10 strategic revenue drivers including initial customer engagement, word of mouth/viral marketing, cross consumer interaction, and relationship building. It provides 24 case studies illustrating companies that have successfully used approaches like mobile apps, social media campaigns, and consumer-generated content to boost engagement and generate revenue.
Revolutionize Your Direct Marketing with Social/Mobile! - 10 Strategies and 2...Vivastream
The document discusses strategies for leveraging social networking and mobile technologies to broaden direct marketing efforts. It outlines 10 strategic revenue drivers including initial customer engagement, word of mouth/viral marketing, cross consumer interaction, and relationship building. It then provides 24 case studies illustrating companies that have successfully implemented these drivers, such as using mobile apps and social media platforms to engage customers.
The document outlines 10 strategic revenue drivers that companies can leverage through web 2.0 and social media, including initial customer engagement, customer education and entertainment, word of mouth marketing, active customer participation, and relationship building. It provides case studies of different companies that have successfully utilized each of the 10 drivers. Additionally, it introduces a new tool called EQ PulseTM - Web 2.0 that analyzes a company's effectiveness across the 10 drivers and provides recommendations for improvement.
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Kami Watson Huyse, APR
This document discusses various tools and techniques for measuring the effectiveness of social media. It outlines a "Trinity of Measurement" including measuring interest, attitudes, and actions/business results. Several case studies are presented showing how different organizations have successfully used social media and measurement to increase awareness, drive traffic, boost sales and engage stakeholders. Key metrics discussed include web traffic, comments, tonality, relationships, the net promoter score, and cost comparisons.
Are We Engaged Yet - Measuring the Success of Social PRInfluence People
Katie Delahaye Paine explains how to measure the success of your social media PR activities, covering engagement metrics and models, processes and tools.
#ALLINtegrated - Yosi Heber - ¿Estrategias Multicanal? Descubri las más efect...amdia
Revolutionize Your Existing Marketing By Integrating Mobile/Social/Web! 10 Strategies & 24 Case Studies.
Yosi Heber, Founder & President de Oxford Hill Partners, en #ALLintegrated, by amdia. www.amdia.org.ar/allin
Patrick Lor presented on problem/solution fit for startups seeking venture capital funding. He outlined several key rules for problem/solution fit:
1. The problem being solved must be large, urgent, and valuable (aim for a problem rated as 3/3 on these criteria).
2. The startup needs to get the timing right and build something that can become massive by solving problems associated with large trends like growth in internet users, e-commerce, and usage of mobile devices.
3. Founders should not seek approval but instead seek answers through open-ended questioning to fully understand problems from the customer perspective.
hipages Group VP of Product gave a Friday talk to hipages Group staff on Growth Hacking.
The presentation covers:
- What is Growth Hacking
- Growth Hacking process
- The Growth marketing funnel
- Some Growth Hacking examples
- Distribution firehoses
hipages Group Friday talks are informal lunchtime presentations where members of our team share areas of expertise or passion with a cross functional group. Staff from all different departments attend to get an understanding of how other departments think.
The document discusses 20 case studies that demonstrate how companies have successfully used social media and digital marketing strategies across 10 key drivers to engage customers and generate revenue. The case studies illustrate approaches for initial customer engagement, customer education/entertainment, word-of-mouth marketing, customer participation, and building long-term customer relationships through personalization, mobility, calls to action, and relationship building. Examples include video marketing by Evian, a product sampling campaign on Facebook by Starbucks, and a mobile text messaging program by Ralston Purina.
1. Analytics was the top digital trend in 2011 as it allows companies to measure website data and visitor behavior to improve marketing strategies. Case study of Diageo generating over £12 million in additional revenue using analytics insights.
2. User experience was also important as websites must be usable across different devices. Case study of Standard Life driving 70% of business online within 3/4 of a year by rigorous user testing.
3. Conversion rate optimization allows increasing sales without increasing budgets by optimizing websites based on industry benchmarks. Case study of Sunshine.co.uk doubling conversion rates and increasing revenue by £14 million in 6 months.
The document outlines 10 lessons from the Obama presidential campaign's use of social media: 1) Have clear campaign objectives, 2) Drive supporters to take action, 3) Allow various levels of engagement, 4) Identify and empower highly engaged supporters, 5) Engage supporters where they are online, 6) Stay relevant to discussions, 7) Combine online and offline supporter activities, 8) Ensure campaign content is easy to find online, 9) Closely measure the effectiveness of social media efforts, and 10) Assemble a dedicated social media team integrated with the overall campaign.
- Nominet provides statistics and research findings to support communicating to local startups and small businesses about the importance of an online presence.
- The research shows that having a website and using digital tools contributes significantly to business growth, increased revenue, customers, and trust. However, many small businesses remain offline due to perceived barriers.
- Nominet aims to address these barriers by providing free guides, support, and promotions to help more small businesses establish an online presence and reap the financial benefits.
The document outlines the agenda for an event on lead generation. It includes:
- Welcome and introductory remarks from 9:00-9:05am.
- A presentation from 9:05-9:35am on the history of lead generation.
- A presentation from 9:35-10:05am on best practices for lead generation.
- A presentation from 10:05-10:35am on challenges facing the lead generation industry.
- A panel discussion from 10:35-11:00am with industry professionals.
- Closing comments from 11:00am.
Mobile marketing for offline businessesLisa Enckell
This document discusses how mobile marketing can help offline retailers. It notes that while consumers spend more time on mobile, mobile advertising is often ineffective. It proposes that friend-to-friend marketing through an app like Wrapp could help retailers acquire customers in a more effective way. The document provides an example of how cosmetics brand Clarins partnered with Wrapp and a magazine to encourage existing customers to send gift cards to friends, stimulating product trial among younger consumers.
21st Century Email Marketing as presented at MARCOM ForumChristopher Penn
This document discusses various topics related to email marketing best practices. It provides tips on testing email subject lines and content, increasing audience and engagement, and using metrics and analytics to improve email marketing campaigns. Various tools are also recommended for tasks like multivariate testing, previewing emails on different devices, and tracking key metrics.
This document summarizes a presentation by Julie Harris on digital marketing and fundraising. Some key points covered include:
1) The importance of having clear objectives and activities in a digital marketing/fundraising plan that are focused and fit with overall organizational plans and strategy.
2) Regularly reviewing digital marketing efforts to check return on investment and measure metrics like usage, comments, and follower analysis.
3) Barriers still exist to internet usage, with some populations like those over 65 and in social housing being less likely to use the internet. However, benefits can include increased communication and confidence once connected.
4) Different types of social media were highlighted as tools for outreach, advocacy, and fundraising,
Tania Seif oversees the social marketing strategy and team at Coral, one of the UK’s largest bookmaking and gaming brands.
Read Tania's presentation 'Social Media & the Path to Purchase & Loyalty' from oi15
The document discusses how individuals, small businesses, charities, causes, and large corporations are using social media effectively. It provides examples of how social media has been used to create and engage communities, crowdsource ideas, show solidarity, market products and services, run interactive campaigns, and measure the impact through key performance indicators. The key aspects discussed are identifying and empowering advocates, creating engaging social media content, setting clear objectives, and integrating digital and social presences.
A 7 minute presentation prepared for the Institute of Fundraising (IoF) Digital conference on 28 Sep 2015 in London, UK. It focused on a few examples of how campaigning and fundraising can be integrated. It came about because at the IoF Convention in June 2015, campaigning was not even mentioned in any presentation summaries.
Revolutionize Your Direct Marketing with Social/Mobile! - 10 Strategies and 2...Vivastream
The document discusses strategies for leveraging social networking and mobile technologies to broaden direct marketing efforts. It outlines 10 strategic revenue drivers including initial customer engagement, word of mouth/viral marketing, cross consumer interaction, and relationship building. It then provides 24 case studies illustrating companies that have successfully implemented these drivers, such as using mobile apps and social media platforms to engage customers.
The document outlines 10 strategic revenue drivers that companies can leverage through web 2.0 and social media, including initial customer engagement, customer education and entertainment, word of mouth marketing, active customer participation, and relationship building. It provides case studies of different companies that have successfully utilized each of the 10 drivers. Additionally, it introduces a new tool called EQ PulseTM - Web 2.0 that analyzes a company's effectiveness across the 10 drivers and provides recommendations for improvement.
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Kami Watson Huyse, APR
This document discusses various tools and techniques for measuring the effectiveness of social media. It outlines a "Trinity of Measurement" including measuring interest, attitudes, and actions/business results. Several case studies are presented showing how different organizations have successfully used social media and measurement to increase awareness, drive traffic, boost sales and engage stakeholders. Key metrics discussed include web traffic, comments, tonality, relationships, the net promoter score, and cost comparisons.
Are We Engaged Yet - Measuring the Success of Social PRInfluence People
Katie Delahaye Paine explains how to measure the success of your social media PR activities, covering engagement metrics and models, processes and tools.
#ALLINtegrated - Yosi Heber - ¿Estrategias Multicanal? Descubri las más efect...amdia
Revolutionize Your Existing Marketing By Integrating Mobile/Social/Web! 10 Strategies & 24 Case Studies.
Yosi Heber, Founder & President de Oxford Hill Partners, en #ALLintegrated, by amdia. www.amdia.org.ar/allin
Patrick Lor presented on problem/solution fit for startups seeking venture capital funding. He outlined several key rules for problem/solution fit:
1. The problem being solved must be large, urgent, and valuable (aim for a problem rated as 3/3 on these criteria).
2. The startup needs to get the timing right and build something that can become massive by solving problems associated with large trends like growth in internet users, e-commerce, and usage of mobile devices.
3. Founders should not seek approval but instead seek answers through open-ended questioning to fully understand problems from the customer perspective.
hipages Group VP of Product gave a Friday talk to hipages Group staff on Growth Hacking.
The presentation covers:
- What is Growth Hacking
- Growth Hacking process
- The Growth marketing funnel
- Some Growth Hacking examples
- Distribution firehoses
hipages Group Friday talks are informal lunchtime presentations where members of our team share areas of expertise or passion with a cross functional group. Staff from all different departments attend to get an understanding of how other departments think.
The document discusses 20 case studies that demonstrate how companies have successfully used social media and digital marketing strategies across 10 key drivers to engage customers and generate revenue. The case studies illustrate approaches for initial customer engagement, customer education/entertainment, word-of-mouth marketing, customer participation, and building long-term customer relationships through personalization, mobility, calls to action, and relationship building. Examples include video marketing by Evian, a product sampling campaign on Facebook by Starbucks, and a mobile text messaging program by Ralston Purina.
1. Analytics was the top digital trend in 2011 as it allows companies to measure website data and visitor behavior to improve marketing strategies. Case study of Diageo generating over £12 million in additional revenue using analytics insights.
2. User experience was also important as websites must be usable across different devices. Case study of Standard Life driving 70% of business online within 3/4 of a year by rigorous user testing.
3. Conversion rate optimization allows increasing sales without increasing budgets by optimizing websites based on industry benchmarks. Case study of Sunshine.co.uk doubling conversion rates and increasing revenue by £14 million in 6 months.
The document outlines 10 lessons from the Obama presidential campaign's use of social media: 1) Have clear campaign objectives, 2) Drive supporters to take action, 3) Allow various levels of engagement, 4) Identify and empower highly engaged supporters, 5) Engage supporters where they are online, 6) Stay relevant to discussions, 7) Combine online and offline supporter activities, 8) Ensure campaign content is easy to find online, 9) Closely measure the effectiveness of social media efforts, and 10) Assemble a dedicated social media team integrated with the overall campaign.
- Nominet provides statistics and research findings to support communicating to local startups and small businesses about the importance of an online presence.
- The research shows that having a website and using digital tools contributes significantly to business growth, increased revenue, customers, and trust. However, many small businesses remain offline due to perceived barriers.
- Nominet aims to address these barriers by providing free guides, support, and promotions to help more small businesses establish an online presence and reap the financial benefits.
The document outlines the agenda for an event on lead generation. It includes:
- Welcome and introductory remarks from 9:00-9:05am.
- A presentation from 9:05-9:35am on the history of lead generation.
- A presentation from 9:35-10:05am on best practices for lead generation.
- A presentation from 10:05-10:35am on challenges facing the lead generation industry.
- A panel discussion from 10:35-11:00am with industry professionals.
- Closing comments from 11:00am.
Mobile marketing for offline businessesLisa Enckell
This document discusses how mobile marketing can help offline retailers. It notes that while consumers spend more time on mobile, mobile advertising is often ineffective. It proposes that friend-to-friend marketing through an app like Wrapp could help retailers acquire customers in a more effective way. The document provides an example of how cosmetics brand Clarins partnered with Wrapp and a magazine to encourage existing customers to send gift cards to friends, stimulating product trial among younger consumers.
21st Century Email Marketing as presented at MARCOM ForumChristopher Penn
This document discusses various topics related to email marketing best practices. It provides tips on testing email subject lines and content, increasing audience and engagement, and using metrics and analytics to improve email marketing campaigns. Various tools are also recommended for tasks like multivariate testing, previewing emails on different devices, and tracking key metrics.
This document summarizes a presentation by Julie Harris on digital marketing and fundraising. Some key points covered include:
1) The importance of having clear objectives and activities in a digital marketing/fundraising plan that are focused and fit with overall organizational plans and strategy.
2) Regularly reviewing digital marketing efforts to check return on investment and measure metrics like usage, comments, and follower analysis.
3) Barriers still exist to internet usage, with some populations like those over 65 and in social housing being less likely to use the internet. However, benefits can include increased communication and confidence once connected.
4) Different types of social media were highlighted as tools for outreach, advocacy, and fundraising,
Tania Seif oversees the social marketing strategy and team at Coral, one of the UK’s largest bookmaking and gaming brands.
Read Tania's presentation 'Social Media & the Path to Purchase & Loyalty' from oi15
The document discusses how individuals, small businesses, charities, causes, and large corporations are using social media effectively. It provides examples of how social media has been used to create and engage communities, crowdsource ideas, show solidarity, market products and services, run interactive campaigns, and measure the impact through key performance indicators. The key aspects discussed are identifying and empowering advocates, creating engaging social media content, setting clear objectives, and integrating digital and social presences.
A 7 minute presentation prepared for the Institute of Fundraising (IoF) Digital conference on 28 Sep 2015 in London, UK. It focused on a few examples of how campaigning and fundraising can be integrated. It came about because at the IoF Convention in June 2015, campaigning was not even mentioned in any presentation summaries.
TEST BANK Principles of cost accounting 17th edition edward j vanderbeck mari...Donc Test
TEST BANK Principles of cost accounting 17th edition edward j vanderbeck maria r mitchell.docx
TEST BANK Principles of cost accounting 17th edition edward j vanderbeck maria r mitchell.docx
TEST BANK Principles of cost accounting 17th edition edward j vanderbeck maria r mitchell.docx
The Impact of Generative AI and 4th Industrial RevolutionPaolo Maresca
This infographic explores the transformative power of Generative AI, a key driver of the 4th Industrial Revolution. Discover how Generative AI is revolutionizing industries, accelerating innovation, and shaping the future of work.
A toxic combination of 15 years of low growth, and four decades of high inequality, has left Britain poorer and falling behind its peers. Productivity growth is weak and public investment is low, while wages today are no higher than they were before the financial crisis. Britain needs a new economic strategy to lift itself out of stagnation.
Scotland is in many ways a microcosm of this challenge. It has become a hub for creative industries, is home to several world-class universities and a thriving community of businesses – strengths that need to be harness and leveraged. But it also has high levels of deprivation, with homelessness reaching a record high and nearly half a million people living in very deep poverty last year. Scotland won’t be truly thriving unless it finds ways to ensure that all its inhabitants benefit from growth and investment. This is the central challenge facing policy makers both in Holyrood and Westminster.
What should a new national economic strategy for Scotland include? What would the pursuit of stronger economic growth mean for local, national and UK-wide policy makers? How will economic change affect the jobs we do, the places we live and the businesses we work for? And what are the prospects for cities like Glasgow, and nations like Scotland, in rising to these challenges?
Economic Risk Factor Update: June 2024 [SlideShare]Commonwealth
May’s reports showed signs of continued economic growth, said Sam Millette, director, fixed income, in his latest Economic Risk Factor Update.
For more market updates, subscribe to The Independent Market Observer at https://blog.commonwealth.com/independent-market-observer.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
In a tight labour market, job-seekers gain bargaining power and leverage it into greater job quality—at least, that’s the conventional wisdom.
Michael, LMIC Economist, presented findings that reveal a weakened relationship between labour market tightness and job quality indicators following the pandemic. Labour market tightness coincided with growth in real wages for only a portion of workers: those in low-wage jobs requiring little education. Several factors—including labour market composition, worker and employer behaviour, and labour market practices—have contributed to the absence of worker benefits. These will be investigated further in future work.
University of North Carolina at Charlotte degree offer diploma Transcripttscdzuip
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University of North Carolina at Charlotte degree offer diploma Transcript
Lynda Rathbone
1. Story Offline and online spending Lynda Rathbone MD, Four Square Media
2. Case study: major UK campaign for top 10 charity The Challenge: to continue the user journey online for 7 offline campaign activities that all drive traffic to the website home page. The activities included: - TV (brand and DRTV) - Print (door drops, inserts) - Shops/posters - Events - Transvision - Press/celebrity
3. Case study: major charity - UK campaign activity The story : all the campaign activities were driving potential supporters to the website home page, although 95% of the budget was spent on the offline activities. Once users landed on the home page, there was nothing from the campaign they recognised, leading to an 81% bounce rate, very low donations and confusing user journeys.