Transportation services in senior living communities require scheduling in advance, have limited availability and are often confined to a geographic radius as they try to balance the preferences and needs of many residents all at once. That’s why Brookdale partnered with the on-demand ridesharing service Lyft. They help us bridge this gap. Lyft’s Concierge platform allows Brookdale associates to schedule rides on behalf of residents, without the resident using a smartphone or entering credit card information.