It is a renowned travel agency which offers luxury travel experience to its guests. Check more on http://www.evomantra.com/case-studies/travel

1. www.evomantra.com
Not just grow your business, Evolve!
LUXURY TRAVELLUXURY TRAVEL

2. THE CLIENT
Renowned Travel Agency which offers Luxury travel experience to its guests and gives the
opportunity to explore fabled destinations providing a glimpse of rich cultural heritage of
Incredible India.
Clients Requirement
TARGET MARKET
1) Drive maximum amount of traffic and sales.
2) Improvement in Business keyword Rankings.
3) Increase targeted audiences outside India.
4) Building brand awareness in Search Engines with qualitative backlinks.
5) Set and Manage Content Strategy for Travel.
6) Boost Marketing Strategies and efforts to build brand name.

3. PLAN OF ACTION
Created audience focused content through insight, analysis and how to style con-
tent.
THE RESULTS
Started this project in June, 2015 and since then we have achieved a significant results
due to consistent marketing efforts. Traffic has grown up steadily due to the quality con-
tent which leads to quality audience.
Then leveraged the content to converse with our audience across Quora, twitter
and facebook thereby attracting huge interest which resulted in increased engage-
ment over social media channels.
For Social Media, we developed many new campaigns targeting different countries
which resulted in increase clicks, page likes, impression and reach.
Focused on following as many relevant groups and communities as possible to
grow our organic reach potential.
Off site content marketing strategy which helped in build awareness and keyword
rankings.
Focused on including main keywords across website content, Urls and internal
linking.
For paid media we optimised for location and device which resulted in increase
sales and revenue and lower CPV.
JUNE 2015
AUGUST 2016

4. CURRENT RANKINGS
Keywords
Royal Train journeys
International Luxury Trains
Leading Luxury Train
Luxury Palace on Wheels
Heritage of India
Asia Leading Luxury Train
World’s Leading Luxury Train
World’s Leading Train
NA
NA
20
40
30
20
40
20
6
9
2
10
10
5
6
2
May 05 2015 30th June, 2016
CTR
78.45
JUNE 2016 JULY 2016
SEARCH TRAFFIC
CLICK
47.23
JUNE 2016 JULY 2016

5. YOUTUBE TRAFFIC
VIEWS
134.45
JUNE 2016 JULY 2016
CPV
28.63
JUNE 2016 JULY 2016
TOTAL TRAFFIC
14%
2014-2015 2015-2016
ORGANIC TRAFFIC
52.5%
2014-2015 2015-2016

6. VISITORS
12%
24.5%
NEW VISITORS RETURNING VISITORS
PAID CAMPAIGN
PAGE LIKES
58.35%
WEBSITE CLICKS
87.79%
2014-2015 2015-2016 2014-2015 2015-2016

7. ORGANIC
REACH
41%
IMPRESSION
94.9%
2014-2015 2015-2016
2014-2015 2015-2016
CONVERSION RATE
9.2%
SOCIAL ENGAGEMENT
75.9%
2014-2015 2015-2016 2014-2015 2015-2016

8. 58.35%
PAGE LIKES
87.79%
WEBSITE CLICKS
2014-2015 2015-2016 2014-2015 2015-2016