Lunin boris ignite_slideshow

Editor's Notes

1. The Hook: Major record labels have lost lots of fiercely competitive ground to Indie labels and independent artists due to the rise of home studio technology and the widespread use of the Internet.
2. The Big Idea: The paradigm of artists being depended on major labels in the past has shifted with the development of home studio technologies and the widespread use of the Internet. It gave the artist the complete control over how their music is produced and allowed them to control distribution as well as promotion of their works.
3. The Big Idea: The paradigm of artists being depended on major labels in the past has shifted with the development of home studio technologies and the widespread use of the Internet. It gave the artist the complete control over how their music is produced and allowed them to control distribution as well as promotion of their works.
4. What’s in it for your audience? The notion that an artist needs a major record deal is dead. No longer do artists need to give up their rights to their master recordings in order to have their song professionally recorded and distributed. Alternative methods and proven-successful business plans allow artists in 2013 to record and distribute their music with the uses of Digital Audio Workstations (“DAW” such as ProTools) and music distribution outlets such as CD Baby and ITunes for what is now a small investment.
5. Why should your audience listen to you? After over 13 years in the independent music business, and attending Full Sail University, I have discovered alternative methods to a sustainable career path in the music industry other then reaching for a major label deal. Being a music producer, I have first hand seen the benefits of home studios by allowing an artist to spend more time in the studio at a fraction of cost of renting time. And with the services such as Soundcloud and Bandcamp, artists are able to handle their own promotions and marketing without having to have Big Majors in their pocket.
6. Call To Adventure: With the use of an arsenal of tools available to artists and independent records, releasing a full project has never been easier.
7. Preview the three main points that will support your big idea: Owning and operating your own home studio can 1) save you an enormous amount of money by allowing you to record in your own home; 2) keep control of your own recordings and the creative content; 3) release your own music and keep all the profits utilizing online distribution and cd duplication services such as Disc Makers.
8. Supporting Point One: Studio time on average runs around $50 dollars an hour (most commercial studios charge between $50-100). With an average of 4 hour block and a average of 15-20 songs recorded per project, the costs can reach in the thousands before the job is complete. (factual evidence acquired from professional studio hourly rates lists)
9. Supporting Point Two: With most record deals, unless the artist has “clout” in the industry, a record label always wants control of the copyrights and the masters which translates to the artist receiving a meager royalty in comparison to what the major label is collecting from profits of cd and digital media sales. (Donald Passman “All You Need To Know About The Music Business”) (Factual evidence)
10. Supporting Point Two: With most record deals, unless the artist has “clout” in the industry, a record label always wants control of the copyrights and the masters which translates to the artist receiving a meager royalty in comparison to what the major label is collecting from profits of cd and digital media sales. (Donald Passman “All You Need To Know About The Music Business”) (Factual evidence)
11. Supporting Point Three: With the rise of ITunes, Bandcamp, Cd Baby and the CD Duplicator Disk Makers, it became possible for indie artists to release their music. Utilizing WordPress web sites also opened an easy way for artists to promote their music outside of heavily saturated social media sites such as Facebook and Twitter
12. Working with a folk singer, I helped her design her cd cover, while she and her musicians and engineer recorded her record in her home studio using a ProTools with Mbox and her Apple IMac Computer (total cost $3200). Upon completion her record was mixed and mastered, at which time we sent it off to Disk Makers who did an amazing job creating a professional cd package which consisted of 300 regular vinyl-wrapped cd case with 4-color printing cd 4-pannel insert, a SoundScan barcode, thermal printing on a cd. Using my web design skills, I also create a professional WordPress e-commerce website which allowed her to sell her cds, mp3s, as well as tickets to her shows online. Total cost of her entire project was $6,000 dollars, which she has put up herself. (Ethos/ Pathos/ Logos).Call To Action: DIY music production and publishing is within reach of a serious musician. With a modest investment, an artist can quadruple their profits by formulating a solid business plan and sticking to it.
13. Summarize the main points: Owning and operating your own home studio can 1) save you an enormous amount of money by allowing you to record in your own home; 2) keep control of your own recordings and the creative content; 3) release your own music and keep all the profits utilizing online distribution and cd duplication services such as Disc Makers.
14. Restate the big idea: an independent artist no longer needs a major distributor to be successful. Home studios and the ability to publish and market your own music has opened a new world of possibilities