This document provides an abstract for the 6th European Inner Wheel Meeting being held from August 31st to September 2nd 2012 in Graz, Austria. It discusses the importance of communication strategies for the Inner Wheel organization and the work done by President Catherine Refabert to improve communication. It also touches on how technological innovations will change how members communicate and interact with the association. The focus of the presentation summarized here will be on branding, communication planning, web communication strategies, and cloud computing.