COSMO is a brand owned by FIREFLY LED products private limited which provides
innovative lighting technologies using various types of LEDs ( Light Emitting Diodes )
that are brighter, energy efficient, radiation free, eco friendly and having long life.
Completed for Commissioner, Mark Cohon. The document contains multiple strategies that aim to widen the CFL's core demographic and provide a new base for sustained growth.
Effects of compact fluorescence light (cfl) bulbs on power qualityAlexander Decker
This document summarizes a study on the effects of compact fluorescent light (CFL) bulbs on power quality. The study found that CFL bulbs generate substantial harmonic distortions and have a leading power factor. They consume significantly less power than incandescent bulbs but introduce more reactive power and current harmonics. Combining CFL and incandescent bulbs in a circuit was shown to improve power quality by reducing harmonic distortions. The document concludes that while CFL bulbs are more energy efficient, their use can negatively impact power quality and manufacturers should aim to reduce this effect.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
The global lighting market is undergoing changes driven by urban growth and energy efficiency. It is estimated to be worth €110 billion by 2020, growing at 6% annually from 2010-2016 and 3% from 2016-2020. General lighting makes up the largest segment at around 75% currently and is expected to reach 80% by 2020. LED lighting is driving market growth as construction increases in emerging markets and higher priced LED technology becomes more widely used. The lighting market is comparable in size to the global TV and computer markets but has received less attention until now.
A Comparison Between LED Lighting, Incandescent light Bulb and CFLEco Lite Technologies
LED Lights are the best solution for lighting as compare to Incandescent light and CFL. This presentation show you domination of LED Lights on the basis of Power use, heat and safety, Sensitivity to temperatures, Carbon Dioxide Emissions, lifespan. Except from these factors LED Lights virtually eliminates the risk of fires and reduce Energy wasted .
This document provides information on various eco-friendly products and practices. It discusses eco-friendly clothing made from materials like bamboo and organic cotton. It also discusses eco-friendly fertilizers like neem-based fertilizers and biofertilizers that do not use chemicals. The document discusses how to make homes, furniture, appliances, cars and tyres more environmentally sustainable. It provides solutions to issues with Ganesh Chaturthi idol immersions in water bodies.
COSMO is a brand owned by FIREFLY LED products private limited which provides
innovative lighting technologies using various types of LEDs ( Light Emitting Diodes )
that are brighter, energy efficient, radiation free, eco friendly and having long life.
Completed for Commissioner, Mark Cohon. The document contains multiple strategies that aim to widen the CFL's core demographic and provide a new base for sustained growth.
Effects of compact fluorescence light (cfl) bulbs on power qualityAlexander Decker
This document summarizes a study on the effects of compact fluorescent light (CFL) bulbs on power quality. The study found that CFL bulbs generate substantial harmonic distortions and have a leading power factor. They consume significantly less power than incandescent bulbs but introduce more reactive power and current harmonics. Combining CFL and incandescent bulbs in a circuit was shown to improve power quality by reducing harmonic distortions. The document concludes that while CFL bulbs are more energy efficient, their use can negatively impact power quality and manufacturers should aim to reduce this effect.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
The global lighting market is undergoing changes driven by urban growth and energy efficiency. It is estimated to be worth €110 billion by 2020, growing at 6% annually from 2010-2016 and 3% from 2016-2020. General lighting makes up the largest segment at around 75% currently and is expected to reach 80% by 2020. LED lighting is driving market growth as construction increases in emerging markets and higher priced LED technology becomes more widely used. The lighting market is comparable in size to the global TV and computer markets but has received less attention until now.
A Comparison Between LED Lighting, Incandescent light Bulb and CFLEco Lite Technologies
LED Lights are the best solution for lighting as compare to Incandescent light and CFL. This presentation show you domination of LED Lights on the basis of Power use, heat and safety, Sensitivity to temperatures, Carbon Dioxide Emissions, lifespan. Except from these factors LED Lights virtually eliminates the risk of fires and reduce Energy wasted .
This document provides information on various eco-friendly products and practices. It discusses eco-friendly clothing made from materials like bamboo and organic cotton. It also discusses eco-friendly fertilizers like neem-based fertilizers and biofertilizers that do not use chemicals. The document discusses how to make homes, furniture, appliances, cars and tyres more environmentally sustainable. It provides solutions to issues with Ganesh Chaturthi idol immersions in water bodies.
The document discusses why an eco-friendly atmosphere is needed and provides principles and examples of being eco-friendly, which include respecting God's creation, reusing and reducing harmful pollution, replacing non-green products with green ones, taking responsibility, and recycling using recyclable green products. Specific actions mentioned are turning off electronics when not in use, repainting walls with reflective paint to save energy, and using inverters and solar power as alternatives to air conditioners which are bad for the environment. The document encourages developing an eco-friendly mindset.
Marketing can be a solution to the environmental crisis, and clever marketers realize that it is in their best interest to be truly "green." This presentation discusses why green marketing and production processes are a key competitive advantage, and how marketers can successfully market "green" products.
This document defines green marketing as marketing activities designed to generate exchanges that satisfy human needs and wants while minimizing environmental impact. It discusses why companies adopt green marketing strategies like opportunities, social responsibility, and costs. It outlines green marketing mix elements and benefits like new markets and competitive advantage. Challenges include higher costs and lack of consumer awareness. The document provides suggestions to address challenges and conclusions on further research needs.
This document discusses green marketing and greenwashing. It defines green marketing as managing business in a profitable and sustainable way that satisfies customers and society. Green marketing considers environmental impacts of production and balances environmental and customer needs. Examples of green marketing tools discussed include eco-labels and focusing on innovation, reducing carbon footprints, and campaigns that raise environmental awareness. Greenwashing is defined as disseminating misleading information to appear environmentally friendly without substance. The document warns against greenwashing and advocates for authentic green marketing that educates customers and gives them opportunities to participate.
The document summarizes a case study on eco-friendly building materials in Pune, India. It lists the objectives of the study which are to develop a list of conventional building materials, evaluate existing eco-rating systems, recommend a new rating system, and suggest eco-friendly materials for Pune. It then describes the methodology, presents a sample list of materials categorized by type and availability, discusses criteria for evaluating eco-friendliness, and provides draft lists of conventional and potential eco-friendly materials. The study aims to promote more sustainable building practices in Pune's construction industry.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Green marketing involves developing and promoting products and services in an environmentally friendly way. It can help build a company's image and satisfy customer demand for sustainable options. However, there are also challenges to green marketing, such as higher costs and lack of consumer awareness. Authentic green marketing that avoids greenwashing can help drive long-term growth while addressing environmental issues.
Green marketing refers to promoting products and services based on their environmental benefits. The American Marketing Association defines it as marketing products that are presumed environmentally safe, are designed to minimize negative environmental impacts, or are sensitive to ecological concerns. McDonald's packaging change from polystyrene to cardboard is an example of green marketing as cardboard comes from renewable resources and is biodegradable. Eco-labels inform consumers which products have less harmful environmental impact.
This document provides an introduction to corporate social responsibility (CSR), including a definition, reasons for adopting CSR programs, potential objections to CSR, and how CSR programs can be communicated and reported. It discusses the business advantages of CSR in areas like human resources, risk management, and brand differentiation. It also presents alternative viewpoints on CSR and considers frameworks for CSR reporting, including using triple bottom line accounting and standards from organizations like the Global Reporting Initiative.
The document provides an overview of corporate social responsibility (CSR) through a presentation by R.K. Sahoo on August 14, 2012. It defines CSR as a company's commitment to operate in an economically, socially, and environmentally sustainable manner. The presentation discusses the importance of CSR and outlines how companies can integrate the principles of CSR, such as by respecting human rights, protecting the environment, and contributing to local communities.
The document provides an outline for a lecture on corporate social responsibility (CSR). It discusses the types and nature of social responsibilities, CSR principles and strategies, models of CSR, best practices, the need for CSR, and arguments for and against CSR. Examples of CSR programs and initiatives from companies like Tesco, Vodafone, and HSBC are also summarized. The document aims to educate about the concept of CSR and how companies can integrate social and environmental concerns into their business operations and interactions with stakeholders.
The document discusses why an eco-friendly atmosphere is needed and provides principles and examples of being eco-friendly, which include respecting God's creation, reusing and reducing harmful pollution, replacing non-green products with green ones, taking responsibility, and recycling using recyclable green products. Specific actions mentioned are turning off electronics when not in use, repainting walls with reflective paint to save energy, and using inverters and solar power as alternatives to air conditioners which are bad for the environment. The document encourages developing an eco-friendly mindset.
Marketing can be a solution to the environmental crisis, and clever marketers realize that it is in their best interest to be truly "green." This presentation discusses why green marketing and production processes are a key competitive advantage, and how marketers can successfully market "green" products.
This document defines green marketing as marketing activities designed to generate exchanges that satisfy human needs and wants while minimizing environmental impact. It discusses why companies adopt green marketing strategies like opportunities, social responsibility, and costs. It outlines green marketing mix elements and benefits like new markets and competitive advantage. Challenges include higher costs and lack of consumer awareness. The document provides suggestions to address challenges and conclusions on further research needs.
This document discusses green marketing and greenwashing. It defines green marketing as managing business in a profitable and sustainable way that satisfies customers and society. Green marketing considers environmental impacts of production and balances environmental and customer needs. Examples of green marketing tools discussed include eco-labels and focusing on innovation, reducing carbon footprints, and campaigns that raise environmental awareness. Greenwashing is defined as disseminating misleading information to appear environmentally friendly without substance. The document warns against greenwashing and advocates for authentic green marketing that educates customers and gives them opportunities to participate.
The document summarizes a case study on eco-friendly building materials in Pune, India. It lists the objectives of the study which are to develop a list of conventional building materials, evaluate existing eco-rating systems, recommend a new rating system, and suggest eco-friendly materials for Pune. It then describes the methodology, presents a sample list of materials categorized by type and availability, discusses criteria for evaluating eco-friendliness, and provides draft lists of conventional and potential eco-friendly materials. The study aims to promote more sustainable building practices in Pune's construction industry.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Green marketing involves developing and promoting products and services in an environmentally friendly way. It can help build a company's image and satisfy customer demand for sustainable options. However, there are also challenges to green marketing, such as higher costs and lack of consumer awareness. Authentic green marketing that avoids greenwashing can help drive long-term growth while addressing environmental issues.
Green marketing refers to promoting products and services based on their environmental benefits. The American Marketing Association defines it as marketing products that are presumed environmentally safe, are designed to minimize negative environmental impacts, or are sensitive to ecological concerns. McDonald's packaging change from polystyrene to cardboard is an example of green marketing as cardboard comes from renewable resources and is biodegradable. Eco-labels inform consumers which products have less harmful environmental impact.
This document provides an introduction to corporate social responsibility (CSR), including a definition, reasons for adopting CSR programs, potential objections to CSR, and how CSR programs can be communicated and reported. It discusses the business advantages of CSR in areas like human resources, risk management, and brand differentiation. It also presents alternative viewpoints on CSR and considers frameworks for CSR reporting, including using triple bottom line accounting and standards from organizations like the Global Reporting Initiative.
The document provides an overview of corporate social responsibility (CSR) through a presentation by R.K. Sahoo on August 14, 2012. It defines CSR as a company's commitment to operate in an economically, socially, and environmentally sustainable manner. The presentation discusses the importance of CSR and outlines how companies can integrate the principles of CSR, such as by respecting human rights, protecting the environment, and contributing to local communities.
The document provides an outline for a lecture on corporate social responsibility (CSR). It discusses the types and nature of social responsibilities, CSR principles and strategies, models of CSR, best practices, the need for CSR, and arguments for and against CSR. Examples of CSR programs and initiatives from companies like Tesco, Vodafone, and HSBC are also summarized. The document aims to educate about the concept of CSR and how companies can integrate social and environmental concerns into their business operations and interactions with stakeholders.