This document discusses the concepts of "Mocial" which refers to community in motion through mobile interactions on lifestyle and interest-based networks. It provides examples of mocial networks like Foodspotting and Everytrail that are focused on food and outdoor activities. It then gives recommendations for how travel marketers can leverage these types of mocial networks by publishing location-based guides, highlighting local experiences and experts, and integrating with their websites and social channels. The key is to establish a framework, think creatively, be relevant to the network, leverage multiple channels, have consistent online and offline promotion, and measure interaction.