More Related Content Similar to Loyalty through partnership info new ls pptx Similar to Loyalty through partnership info new ls pptx (20) 3. 3 Questions for you
1. How do you get your clients to market your business?
2. How do you get your clients to actively contribute
to your business strategy?
3. Do you think your clients are loyal because they
like you and they think your offering is great?
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4. The key benefits of Loyalty through
Partnership
Reduced costs
New business through positive W.O.M
Top-of-mind referrals
Increased revenue
Improved organisation
“Why settle for client retention when you can have loyal partners?”
© Leading Matters Pty Ltd
5. The research supports our hypothesis:
A B C
Client retention Client Trust Increased
Loyalty Partnership Profitability!
It is a simple equation
“Set your compass to North East and enable loyalty to inflate your revenue”
© Leading Matters Pty Ltd
6. Gaining Loyalty through Partnership
Versus Measuring for Retention
Client retention can really only be
measured “after the fact”
Consider the benefits of knowing your
clients are loyal versus guessing and
hoping that your clients will be with you
next year!
Imagine the planning you could do!
© Leading Matters Pty Ltd
7. ?
How on earth can you know
they’re really loyal?
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9. When both connections are at the higher levels, you’re on
track to head for Loyalty through Partnership – and
increased profits.
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10. The Leading Matters 6 Step Process
to Loyalty through Partnership
Phase two
Phase one
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© Leading Matters Pty Ltd 4
© Leading Matters Pty Ltd
11. Phase 1: (Steps 1,2 &3)
Getting the truth: Gaining your clients
in-depth feedback for your insight
1. Prepare for Partnership
2. Client Insight & Loyalty Audit
3. Debrief & Review Findings
“If your clients’ buying power impresses you, wait till
© Leading Matters Pty Ltd
you experience their brain power”
12. Phase 2: From Insight to Action
The Loyalty Map
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13. Phase 2: From Insight to Action:
Steps 4,5 & 6
The Loyalty Map
4 Define route map and plans
5. Set course to Action & Implement plans
6. Evaluation
This is program is developed collaboratively
with you and delivered over a period of up to
37 weeks with up to 14 hours of hands on
navigation and support.
© Leading Matters Pty Ltd “Loyalty is never given. It is earned”
14. Phase 2: Benefits of Taking Action!
The Loyalty Map
Build trust and credibility with your clients by
proving you have listened!
Promote staff engagement
Collaboratively develop your own enduring
client engagement & partnership model
© Leading Matters Pty Ltd “Loyalty is never given. It is earned”
15. We know Loyalty through Partnership delivers
results so we’re happy to share the risk!
For the entire Loyalty through Partnership
Programme, Phases 1 & 2, we offer the option
of two fee structures.
1. Fixed Fee Rate: This rate includes the minimum
of 10 client participants.
2. The Loyalty Fee Rate: Is 50% less than the Fixed
Fee. In addition, an agreed percentage of the
increase in revenue generated - calculated over a
defined period.
“Loyalty is never given. It is earned”
© Leading Matters Pty Ltd
16. Or, you can wait and see first
We are also able to unbundle Phases 1 & 2.
Phase 1: we’ll get the truth and insight from your
clients;
Then the results will help you decide if you need us for
Phase 2! Mapping the route to Loyalty through
Partnership.
“Loyalty is never given. It is earned”
© Leading Matters Pty Ltd
17. Phase 1 & 2 – Unbundled:
A fixed fee rate applies when you select Phase 1 only.
The Fixed Fee Rate for Phase 1:
Starts at $12,500 and includes the minimum of 10
clients. (Steps 1-3)
If you then decide you’d like us for Phase 2,
you are still eligible to go for the Loyalty Rate!
“Loyalty is never given. It is earned”
© Leading Matters Pty Ltd
18. We know it takes courage…
To find out what your clients really think
because we do promise that you will.
The question is, what do you think?
Are you ready for gaining Loyalty through
Partnership?
© Leading Matters Pty Ltd
19. Our Company Policy:
Your Absolute Guarantee
Your decision to invest is an easy one
because you are protected by this guarantee.
If you feel any particular aspect of our
service is not everything you expected, simply
tell us. We guarantee to rectify or refund.
You have our word, in writing!
© Leading Matters Pty Ltd
20. They’re Talking About Us
“...we know how to do things ...“Remember, there is the
better as a result of the quality immediate benefit of gaining
of feedback we got from our Brilliant Testimonials for
customers. Having this marketing purposes but as
information definitely helps business owners, we should all
with developing customer investigate the customer
loyalty and retention, experience our business provides
promoting new business our clients from an objective
development and as a result, point of view.”
improves our bottom line. I Justin Rigby, Managing Director, Commercial
unreservedly recommend the Industrial Painting Services (CIPS) Chelsea
Heights, VIC 3196
Leading Matters process.”
Andrew Matlock, Vice President Sales &
Marketing, NewSat Limited Southbank,
VIC 3006
© Leading Matters Pty Ltd Gratitude is expressed in thought, word and deed
Editor's Notes Lulu continues and adds verbal statsRetaining a client costs 6-7 times < to acquire one!Spending can double from year 1 to year2A good client experience is told to 8 new people! A negative client experience is told to 22 other people. Lulu takes over Talk them through the various quadrants. Spend as much time as you want. Listen to the body language Leigh Leigh Leigh Lulu No one.
