The document describes Love2Read, a new multilingual digital bookstore app aimed at teaching children ages 2-9 new languages. The app will allow publishers to publish books multilingually, giving children worldwide access to books in their original language and languages they are learning. It discusses the value proposition, market positioning, and marketing, partnership, and risk management strategies for the new app.

1. Love2Read Apps
A New and Revolutionary, Multilingual, Digital
Bookstore
Go to Market Strategy
Venture Lab 2012

2. Love2Read
• A new revolutionary bookstore aimed
at teaching children (2 – 9 year old)
new languages.
• Provides publishers the opportunity to
publish their books multilingually,
giving children all over the world the
opportunity to experience the book in
the original language while learning
more languages or just learning the
original language of the book.

3. Who We Are
• Created by a group of learn through reading
enthusiast from around the world:
– Mpho Begin – [please add small bio]
– Eva Elorietta – [please add small bio]
– Tracy Gao – [please add small bio]
– John Jenkinson – [please add small bio]
– Sanida Bratt – Geek girl, avid reader, with
enthusiasm for creating products people will love
to use.

4. Value Proposition
• Makes learning a foreign language fun and easy
– Prepare next generation for the global workplace
– Many colleges and high schools in the USA require foreign
language class to graduate (Source: ncssfl.org)
• Unlike existing products, Love2Read provides the
capability to learn multiple languages at the same
time
• Makes it easy for special needs children to learn to
read and continue reading

5. Market Positioning
• Users of Tablets and Smartphones
• 3 Core Customer Segments
– Parents with children 2-9 years old
– Content providers such as authors and publishers
– Educational institution (school, libraries, etc.)
Approximate market size for North America ~
$150M

6. Marketing
• Online sales model (membership fee, monthly, seasonally ,yearly , free trial to attract users )
• Hold Love2Read product release ceremony on a regular basis to advocate broadly as possible
• Creat a Love2Go Google+ , Love2Go Facebook page, Love2GoTwitter Account, etc...
• Publish the app on the Google Play, iCloud, and/or Amazon Marketplace -- make it available
to anyone to download on their compatible devices.
• Establish a social network group of Love2Read enthusiast who will use, spread the word, and
evangelize Love2Read apps -- support reward point system for evangelists (get a book free,
etc.)
• Establish scoring, level system for the readers...so they challenge themselves against other
players but also their previous score. Provide certain level of reward points systems for
readers (get a book free, etc.)
• Co-op with possible parternership bodies all above for widespreading our business
• Referral mechanism to getting new customers
• Education materials recommendation engines
• School and pre-school recommendation to children reading materials.
• Contract with wireless product manufactures and providers offering customers certain
discount plans or phones/tablets

7. Partnerships
• Publishing Companies. Currently I may have at least two big national publishers so
far that I can easily connected with and discuss for parternership
• Books Authors
• Schools (daycares, kidgardens, primiray schools)
• Libraries
• Children educational institutions and organizations
• Children Training agencies
• Advertising companies
• Language Translation Service Companies
• Online children parents/education circles, groups, clubs,etc
Wireless product manufactures and providers
• Software and/or hardware/platform companies
• Amazon – Most of us spend lots of $ on Amazon (Kindle books) every month.
.Partnerships and distribution through Amazon channel would make wonders.

8. Risks
Barriers to Entry
• Other free websites for children
books/animation etc .attract more
customers easily and become our
rivals making our marketing more
difficult.
International internet publishing law
may enforce charges to our business
Content Sensitivity
• Inappropriate content can create user
backlash
We need to think more marketing
Strategies to adapt the cases. .i.e we
could offer certain ranges of free
stuff.,; add more attactive stuffs
(games,etc) to attract childrens to
come to our sites, while making free
stuffs, putting paying ads to the pages
to get income supporting free service.
Published content on our sites has to
be censored and copy edited
carefully to avoid unexpected
criticism for contents.

9. Risks
Regional Security, Privacy and DRM Laws
• Security , privacy and digital rights
distribution laws from different countries
increases complexity to our business.
Market Demand and Market Changes
• As the user bases increased , our sites need
to be robust enough to adapt the huge
population.
• As the market needs change (new devices
and new device form factors), our solution
will need to evolve appropriately
Usage Sensibility
• Continuously playing mobile or watching
animation(wireless or continuous motion) is
harmful to young kids's eyes and may cause
reduction of kids' social activities。
We will pay specific attention to the
security, privacy and DRM to avoid
any regional breaches. Provide
users with friendly messages if
content cannot be displayed due to
Our business, to certain degree,
need to be adapt quickly enough to
the market changes.
Our solution will add certain control
capabilities to allow parents and
educators to control amount of time
kids can spend on Love2Read apps
within specific time period
(e.g., day, week, etc.)
.