Do you ever wonder where what the future of marketing looks like? Well, I hate to tell you, we're looking at it right now. Predictive analytics is the future of marketing and advertising, and it will tell us more about ourselves and the people we love

1. LOVE & MACHINES
or why they know more about my wife than I do

2. RECOMMENDATION ENGINES (MOVIES)
Netflix allows members to better understand television and movie preferences that exist
in their library

3. RECOMMENDATION ENGINES (MUSIC)
Pandora learns what music you might like within genre and customer interaction

4. FACEBOOK
Mark Zuckerberg has said they can determine within a 33% accuracy when you’ll break
up and who you’ll start dating

5. FOURSQUARE
Want to own and standardize Venue ID’s
Want to predict where you’ll go next based
upon historical check-in’s and friends
activities

6. SMART TRAFFIC
Your Phone talks to other phones while
you drive
Helps you navigate traffic congestion

7. CREDIT DATABASES
We can pull up to 600 data points on you
to determine what you’ll buy next
Can predict with 98% accuracy up to two
years ahead of time if you’ll get a divorce

8. BIOINFOMATICS
Teams of technician using cotton swabs in
NYC to take pathogen samples from
public places to determine spread of
disease

9. CAN YOU SAY GATTICA?
It only costs $199

10. WHO ARE YOU?
Are you the things you buy?
The things you say?
Your astrological sign?
How you feel?
Your DNA?

11. NOW TO THE PRIZES
Follow @taulpaul