1. What are the key brand values of Louis Vuitton?

2. What are the key brand values of Louis Vuitton?
 Success
 Exclusivity
 Creativity
 Individuality
 Confidence

3. What are the key brand values of Louis Vuitton?
 Success (choice of celebrities)
 Exclusivity (setting)
 Creativity (costume)
 Individuality (composition)
 Confidence (body language/facial expression)

4. A key brand value repeatedly made clear in the ‘Journeys’ links to
ideas of success. It is notable that this is not defined in a simplistic
way, as merely the attainment of wealth or shallow celebrity, but is
rather linked to a complex set of ideas based around professional
achievement. The individuals used in the campaign, such as Sean
Connery, are intended to be seen as figures that are respected and
admired for their work first and foremost.

5. What are the key brand values of Louis Vuitton?

6. What are the key brand values of Louis Vuitton?

7. What are the key brand values of Louis Vuitton?