3. +
Event Details
Feria Financiera
Date : Saturday, March 16, 2013
Location: USC, Taper Hall Rm 116
City: Los Angeles
Session 1: Empieze tu negocio: La IDEA es lo que Importa
Attendance goal: 60 Signed-in:52
Session 2: Tu negocio:Pasos a tomar
Attendance goal: 60 Signed-in: 31
Session 3:Consigue el dinero para abrir tu negocio
Attendance goal: 60 Signed-in: 38
Session 4: Empieze tu negocio: La IDEA es lo que Importa
Attendance goal: 60 Signed-in: 45
Note: Many participants did not sign-in since they attended multiple
sessions. They did not realized they were required to sign in multiple
times despite instructions.
3
4. +
c
Sessions
Session 1: Empieze tu negocio: La IDEA es lo que Importa. Lindsey Navarro
Session included Introduction to La idea by Romi Bhatia, practice pitch session
and La Idea Presentation
Session 2: Tu negocio:Pasos a tomar. Lindsey Navarro
Session included facilitated networking and Business Plan walk through.
Session 3:Consigue el dinero para abrir tu negocio. Maria Almeida. Session
included facilitated networking and Presentation on the C’s of Lending
Session 4: Empieze tu negocio: La IDEA es lo que Importa. Lindsey Navarro.
Session included Introduction to La Idea by Romi Bhatia and La Idea
Presentation
Moderator: Lindsey Navarro, Director of Outreach, La Idea
4
5. +
c
Attendee Profile
Where were attendees from?
69% of attendees were of Mexican descent
13 % were Salvadorian.
Bolivia
3%
Mexico
USA
13% Guatemala
El Salvador
3% Peru
6% Ecuador
Chile
69% Columbia
Nicaragua
Honduras
Brazil
5
6. +
c
Attendee Profile
79% off attendees were Start-up
21% categorized their business or business idea as Retail
and 19% fell into the Food and Beverage category
21%
19%
13%
10%
14% 9%
6% 6% 6%
5%
7% 4%
79%
Start up (0-6 mos.)
6mos. - 1 yr
2+ years
6
7. +
c c
What did you think about the event…
Respondents were asked to rate the following statements from 1-5
(1 being the lowest and 5 being the highest):
The content of this event was useful for my business.
The Average score was 4.24 out of 5.
59% of surveyed respondents said 5.
The speaker at this event helped me understand important topics.
On average speaker scores were 4.5 out of 5.
60% of survey respondents said 5.
7
8. +
c
When asked “ Do you have a business
or idea with ties in Latin America”
48% of participants said yes.
9. +
93 % of participants said that based on what they had
learned, La Idea was a good match for them
10. +
c
What did attendees want more of?
Attendees communicated the following topics of interest
for future events:
One-on-one business advising: Marketing, Business plan development
How to’s for Start ups - permits, licensing, determine start-up costs
Financials, financial growth plans, savings etc.
Understanding credit
Import/Export
Business Expansion tools
Access to Capital – Financing Options for:
startups, grants, investment, microloans, SBA, community lending
Web based business tips
10 10
11. +
c
Photo Gallery
Photos of the event can be found at:
INSERT LINK TO FLICKR HERE
11
