The document is studying of business expansion of logistics company in Myanmar.

1. Classification: Confidential
YJML Business Plan Proposal
Aung Pyaye Phone/ 10th Dec, 2023

2. Classification: Confidential
Executive Summary:
This business plan to outlines the
implementation, establishment and operation
of YJML’s business in Myanmar, capitalizing on
the country's economic growth and the
burgeoning demand for efficient logistics
services.
The plan except to have details mission, vision,
target market, service offerings, operational
strategy, staffing plan, financial projections,
and expected growth trajectory until 2028.

3. Classification: Confidential
1. Overview:
1.1 Mission: To provide reliable, cost-
effective, agile and integrated logistics
solutions to businesses operating in
Myanmar, contributing to the nation's
economic development.
1.2 Vision: To become the leading
logistics provider in Myanmar, recognized
for its tailored-fit solutions, customer
service excellence, and commitment to
sustainability.

4. Classification: Confidential
Strengths:
• Established presence: Existing infrastructure,
networks, and experience in the Myanmar logistics
market.
• Brand recognition: Established brand and
reputation among customers and partners.
• Local expertise: Knowledge of local regulations,
customs, and infrastructure.
• Strong relationships: Established relationships
with key stakeholders like government agencies,
port authorities, and other logistics providers.
Opportunities:
• Growing economy: Rising demand for logistics services driven by
economic growth.
• Expanding trade: Increasing trade volume with neighboring countries and
beyond.
• Growing e-commerce: Booming e-commerce market creating new
demand for logistics services.
• Technological advancements: New technologies like automation and AI
improving efficiency and reducing costs..
Weaknesses:
• Limited reach: Concentration in specific regions or modes of
transport.
• Outdated technology: Reliance on manual processes and older
technologies.
• High operating costs: Dependence on expensive fuel and other
resources.
• Limited access to financing: Difficulty in obtaining loans and other
forms of financing
• Competition from established players: Challenging to compete with
larger and more established competitors.
• Bureaucracy and regulations: Dealing with complex and bureaucratic
regulations in Myanmar.
Threats:
• Political instability: Political and economic instability in Myanmar
creating uncertainty and risk.
• Economic slowdown: Potential economic slowdown impacting
demand for logistics services.
• Disruptive technologies: New technologies like autonomous
vehicles and drones could disrupt the traditional logistics
industry.
• Global economic recession: A global economic recession could
significantly reduce demand for logistics services.
2. Current
Situation and
Business Impact
Analysis for
YJML :

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3.
Considerable
Solutions
Based on
Situational
Analysis :
• Focus on expanding reach: Expanding services to new regions and offer additional
modes of transport.
• Technology Investment: Upgrading technology infrastructure to improve efficiency
and reduce costs.
• Developing skilled personnel: Implement training programs to improve employee
skills and knowledge.
• Improve access to financing: Exploring alternative financing options such as joint
ventures or partnerships.
• Focusing on niche markets: Identifying and target unmet needs in specific market
segments.
• Developing a strong brand: Investing in marketing and branding to differentiate
from competitors.
• Monitoring the political and economic situation: Staying informed about potential
risks and adjust strategies accordingly.
• Embracing new technologies: Exploring opportunities to leverage new technologies
for competitive advantage.
• Developing sustainable practices: Implementation of environmentally friendly
practices to reduce carbon footprint and mitigate climate change risks.
• Diversify customer base: Expanding customer base to reduce reliance on any single
customer or industry.

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4. Strategic Objectives:
• Achieve a 10% market share in
domestic transportation and
distribution by 2028.
• Expand service offerings to
include international freight
forwarding and warehousing.
• Become the preferred logistics
partner for key industries like
manufacturing and e-commerce.
• Achieve a net profit margin of
10% by 2028.

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5. Target Market:
• Manufacturers and exporters
• Importers and distributors
• Retailers and wholesalers
• Construction and infrastructure companies

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6. Business Strategy:
Differentiation:
• Focusing on customer service and providing
tailored solutions to meet specific customer needs.
• Fostering a culture of professionalism, integrity, and
customer focus.
• Building strong network of partners, suppliers and
key stakeholders
• Developing a skilled and motivated workforce
• Implementation of efficient and sustainable
operations
• Develop a deep understanding of local regulations
and customs procedures.
Marketing and Brand Building:
• Developing a strong brand presence
• Building relationships with governmental
departments, key stakeholders, suppliers and
potential clients
• Participation in trade shows and industry events as
well as to memberships in related associations
• Utilizing digital marketing channels
Sales and Operations:
• Rail/ Barging Service upgrading and promotion on
sales
• Increase transportation services, implement
customs clearances by 3PL providers as first, long
term rental/ build up and investment in future
• End to end service providing together with Ocean
freight
• Warehousing and distribution services expansion

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7. Service Scopes:
4.1 CORE SERVICES • DOMESTIC
TRANSPORTATION AND
DISTRIBUTION
(TRUCKING, RAIL, AIR)
• INTERNATIONAL
FREIGHT FORWARDING
(AIR, SEA, CROSS
BORDER)
• CUSTOMS CLEARANCE
AND BROKERAGE
SERVICES
4.2 Future Expansion:
• Warehousing and distribution
• Supply chain management
• Technology-driven solutions for real-time tracking
and shipment management
• Value-added services (packaging, labeling, order
fulfillment)

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8. Management Team:
• Experienced and
qualified professionals
with expertise in
logistics, operations,
finance, and marketing.
• Strong understanding
of the Myanmar
market and business
environment.
• Committed to
building a successful
and sustainable
business.

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9. Staff Management:
• Build a team of
experienced and qualified
professionals by training and
motivations.
• Invest in training and
development programs.
• Create a positive and
collaborative work
environment.
• Implement performance
management systems.

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10. Financial Projections:
6.1 Projected Revenue:
• Projected to grow at a CAGR of
20% from 2024 to 2028, reaching
[target revenue] by 2028.
• Revenue will be generated
through a combination of service
fees, storage fees, and value-added
services.
• 2024: MMK xxx Million
• 2025: MMK xxx Million
• 2026: MMK xxx Million
• 2027: MMK xxx Million
• 2028: MMK xxx Million
6.2 Projected Costs:
• Major costs include personnel
expenses, transportation costs,
warehousing costs, and technology
costs.
• Costs will be controlled through
efficient operations, cost-saving
measures, and strategic partnerships.
• Operating costs: 70% of revenue
• Administrative costs: 10% of
revenue
• Marketing and sales costs: 5% of
revenue
• Depreciation and amortization: 5%
of revenue
• 6.3 Projected Gross Profit (GP):
• Projected to increase with
revenue growth, reaching [target
GP] by 2028.
• GP margin is expected to be
between 10% and 25%.
• 2024: MMK x Million
• 2025: MMK x Million
• 2026: MMK x Million
• 2027: MMK x Million
• 2028: MMK x Million

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10. Financial Projections
(cont;):
6.4 Projected EBITDA:
• EBITDA = GP - Administrative Costs - Marketing
and Sales Costs - Depreciation and Amortization
• Projected to reach [target EBITDA] by 2028.
• EBITDA margin is expected to be between 5% and
7%.
• 2024: MMK x Million
• 2025: MMK x Million
• 2026: MMK x Million
• 2027: MMK x Million
• 2028: MMK x Million
6.5 Projected Net Profit:
• Net Profit = EBITDA - Tax
• Projected to reach [target net profit] by 2028.
• Net profit margin is expected to be between 3%
and 5%.

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11. Risks and
Mitigation
Strategies :

15. Classification: Confidential
Thanks!