David Stack: Localytics: SoundFocus Case Study

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David Stack, reputable financial executive and CFO of Localytics, shares the results of the company's SoundFocus case study.

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In an age where social, mobile, big data, and the cloud are all converging in new and exciting ways, data storytelling has become more essential than ever. After all, we remember stories, not spreadsheets. A narrative has both meaning and value when it is memorable, personal and impactful. By telling an engaging story with the data to back it up, you’ll be able to reach your audience on an emotional and intellectual level. In this presentation, David Stack explains 4 essential reasons why data storytelling matters.

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From David Stack: "A critical aspect of a CFO’s role at a startup is facilitating the creation and implementation of a strong, comprehensive reporting structure. This reporting algorithm should evaluate the current health of the business by identifying key sensitivities in the business model, tracking progress in scaling the company, providing a useful dashboard for each separate department, and serving as a tool both the CEO and management team can use to grow the business. Additionally, a great reporting package will allow you to analyze your current data to identify upcoming trends."

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