LocallyGrown.net Presentation
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Originally created for a two hour talk at the 2008 Financial Permaculture Summit in Hohenwald, TN, these slides outline the history, benefits, and process behind locallygrown.net
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LocallyGrown.net Presentation
- 2. locallygrown.net • A new type of direct marketing • Not exactly a farmers market • Not exactly a CSA • Not exactly a buying club
- 3. Our Beginnings • Athens, GA • Spring 2002 • 6 growers • Handful of wholesale & retail customers
- 4. The Original Idea • Pool our produce • Single point of sale • Focus on chefs
- 5. It Didn’t Work • Athens too inexpensive • Farms too small
- 6. Change of Focus • Small sales to individuals • A “secondary” farmers market
- 7. Accidental Discoveries • Easier • Less risky • Customer preferred
- 8. Farmers Market Problems (Grower) • Grueling work • Speculative • High barrier to entry
- 9. Farmers Market Problems (Customer) • Must arrive early • Must buy quickly • Not convenient
- 10. CSA Problems (Grower) • Daunting planning • Not very flexible
- 11. CSA Problems (Customer) • Inflexible • Limited choice • Too much kale
- 12. Buying Club Problems • Hard to organize • Local options limited
- 13. We Seemed to Solve Those Problems
- 14. Athens Locally Grown Now • 60 Growers • 1500 Customers • $10K Weekly Sales
- 15. I Wrote Software So The Market Runs Itself
- 16. The Mechanics (Growers) • Create an account • Describe the “farm” • List products • Harvest orders • Drop off packaged orders • Profit!
- 17. The Mechanics (Customers) • Create an account • Place orders • Pick up and pay for orders • Repeat as desired
- 18. The Mechanics (The Market) • Growers list Friday through Sunday • Customers order Monday & Tuesday • Growers harvest Wednesday • Drop off & pick up Thursday
- 19. The Idea’s Spreading • 30 markets processing orders • 10 more getting started • All using locallygrown.net
- 20. Easy • No nerds required • Start a market in 15 minutes • For growers large and small • Customers catch on quickly
- 21. Flexible • Have one farm or many • Charge memberships or not • Take pre-payments or not • Have one pickup location or many • And so on
- 22. Inexpensive • No up-front costs • 3% of sales • Pay as you go • Cheaper than DIY
- 23. www.locallygrown.net All photos from growers at athens.locallygrown.net