How To Get New Customers For Your Local Business Using Twitter

1. How To Get Local Business Leads
Using Twitter
For Solopreneurs, Sole Traders, Startups and Small Businesses targeting their local area

2. The Strategy
• Twitter is great for local businesses: it’s like a massive realtime 24/7 party
where people are chatting about what to buy, how to get things done, who
to recommend, problems they’ve got – and whenever anyone mentions
anything related to your business you can hear it.
• From local Accountants to Zoos (yes there is one - link on the last slide)
people are tweeting NOW about the goods and services YOU could provide
them, if only they knew you existed.
• With Twitter you can listen in to these conversations and let these people
know you are out there and how you can help them.

3. The Process
• You identify these local customers on an ongoing basis as and when they
tweet various keywords relating to your business. This is managed
automatically.
• By judicious use of hashtags (#) relating to your local area and business
sector you will widen your reach to other local Tweeps (people on
Twitter).
• Your Twitter account then simply follows them in the expectation that if
they are at all interested they will follow you back.
• Of course you’ll get apparently irrelevant people following as well, but
maybe their followers are potential customers, and you can take a view at
any time whether to unfollow them.

4. Tweet Tactics
• Once they are following you, then you can start to engage with them.
• You don’t have to sell to them because they know exactly what you do
from your Twitter profile.
• You do not bombard them with tweets about your sales pitch. Good sales
practice is to listen to your customers first.
• Your tweets should be a mixture of tips, fun stuff, occasional special
offers, RTs particularly of your customers’ tweets, local events and news
etc.
• Much of this content creation can be automated, and if not automated
then reviewed and edited, then scheduled for later tweeting.

5. The Process Made Easy
• The programme which makes all this this manageable is Pluggio. Use the
free version to get started now, and if you want any more info or help from
me please tweet me @LocalAreaLeads. With proactive management this
WILL generate prospective customers for your business.
• Take a look at the video on the next slide for a preview of how it works.
Iain S
Email: customercareviatwitter@gmail.com
PS Here’s that local zoo (http://www.noahsarkzoofarm.co.uk/)
PPS For more about me and my Twitter accounts visit my LinkedIn profile.