Silvia Ochoa is applying for a position at Netflix and provides a summary of Netflix's past, present, and future in a memo to the Vice President of Business Development. In the past, Netflix only offered a DVD-by-mail service which had advantages of convenience but disadvantages when customers did not return DVDs. Currently, Netflix operates streaming services domestically and internationally, keeps its DVD business, and focuses on ethical treatment of employees. For the future, the memo predicts Netflix's subscriber base will expand to over 50 million if it takes risks by streaming better content globally and in more countries, an area where the applicant can provide expertise.

1. To: William J. Holmes, Vice President in Business Development
From: Silvia Ochoa
Subject: The Library Memo
Date: 3/3/2016
As an experienced businesswoman with a BA in Business Administration with a global
concentration, I am looking to leave my current job responsibilities and take on new ones with
Netflix, Inc. I have been with Farmers’ Insurance Group and currently work for Wells Fargo
Bank; however, I am ready to move on to better things involving the global market and the
Business Development Assistant position at Netflix is my answer. I have included in this memo a
review of the past, present, and future of Netflix, Inc.
I’ll begin with looking into how Netflix was in the past. The company only offered one service
when it first opened its doors for business in 1998 and it was the American DVD-by-mail
service. Netflix had both advantages and disadvantages with offering one single service. Being
able to compete with Blockbuster in the DVD rentals by offering customers the convenience of
never having to leave their home and having access to a vast library of movies and television
shows were advantages Netflix capitalized on. On the other hand, Netflix encountered
disadvantages in cases where customers would forget to return the DVD rentals, which stopped
future shipments and required Netflix to insist on having it back or being paid for the DVD.
Netflix had both advantages and disadvantages in the past with it single DVD-by-mail service.
Now, let me switch my focus from Netflix’s past to it’s present important, more important, and
most important aspects. According to Mergent, Netflix operates under three segments: domestic
streaming, international streaming, and domestic DVD-by-mail. The important aspect for Netflix
is that it decided to keep its DVD-by-mail service in order to keep the current customers in that
segment. More important, Netflix overcame its disadvantages by using innovations in technology
and the Internet to develop its domestic and international streaming in over 190 countries. Yet
the most important aspect of Netflix’s current operations is its Human Resources revolution that
I found in a recent article, “How Netflix Reinvented HR” published in the Harvard Business
Review. This article emphasizes the importance of ethics within the company’s daily operations
and treating its employees as ends in themselves and not means to ends. Keeping previous
customers, establishing new services, and being ethical are the important, more important, and
most important areas in Netflix’s present.
Finally, let me take a look into Netflix’s future. After reviewing the stock analysis for Netflix on
Morningstar, I strongly predict that the subscriber base will expand to over fifty million
worldwide only if Netflix is willing to take risks. In order to continue growing and being
profitable, Netflix will need to stream better movies and television shows domestically and
internationally and also expand its streaming services to more countries. My knowledge and
expertise in global operations will help Netflix establish contracts in new countries all over the
world.
In this memo I’ve given you the past, present, and future of Netflix and conclude that my skills
make me a valuable asset for Netflix.