The control process for brand design is the corporate identity manual which must define, attain and maintain a desired positioning and image for the brand. Here are guidelines to what a corporate identity manual should include.
Rebranding one of the leading mental health charities in the West Midlands.CWContentWorks
The Kaleidoscope Plus Group is a registered charity established in 1973 and is one of the leading mental health charities in the West Midlands. In 2013 CW Content Works helped them rebrand following a disaffiliation from the national Mind charity. Read more here: http://www.cwcontentworks.com/kaleidoscope-rebrand/
Brand together: How companies use online co-creation to guide the branding pr...Felix Koch
Presented at the Transform Conference 10/2011 in London.
Brand together: How companies use digital tools (such as online co-creation) to guide the branding process
What are the benefits of co-creating your brand strategy with your stakeholders?
What works and what doesn’t?
Drawing on their work with Diageo, Volvic and Kraft, Promise Communities, the online division of the co-creation consultancy Promise, will share their experiences of what has worked well – and what hasn’t. They will also leave you with five golden rules that will apply to any co-creative branding process that is facilitated online.
Building & Maintaining A Living Style Guide for a Post Apocalyptic Webmjovel
We have moved beyond the world of creating pages and into a world where we focus on creating design systems composed of a combination of design aesthetics, ui components, and code standards. In order to communicate these design systems across teams of designers and developers, these design systems are often captured in a living style guide. In this session, we explored how to build and sustain a living style guide. Presented at GiantConf 2016 in Charlotte, NC.
a useful guide to the brand utility - 2014 versionIngmar de Lange
I love marketing.
I hate marketing.
Marketing can be annoying.
But it can be meaningful as well.
It can do nice things.
Even good things.
The brand utility is an example.
I hope this extensive guide inspires brands to do good.
I originally wrote it in 2010.
This is a new, updated version.
The control process for brand design is the corporate identity manual which must define, attain and maintain a desired positioning and image for the brand. Here are guidelines to what a corporate identity manual should include.
Rebranding one of the leading mental health charities in the West Midlands.CWContentWorks
The Kaleidoscope Plus Group is a registered charity established in 1973 and is one of the leading mental health charities in the West Midlands. In 2013 CW Content Works helped them rebrand following a disaffiliation from the national Mind charity. Read more here: http://www.cwcontentworks.com/kaleidoscope-rebrand/
Brand together: How companies use online co-creation to guide the branding pr...Felix Koch
Presented at the Transform Conference 10/2011 in London.
Brand together: How companies use digital tools (such as online co-creation) to guide the branding process
What are the benefits of co-creating your brand strategy with your stakeholders?
What works and what doesn’t?
Drawing on their work with Diageo, Volvic and Kraft, Promise Communities, the online division of the co-creation consultancy Promise, will share their experiences of what has worked well – and what hasn’t. They will also leave you with five golden rules that will apply to any co-creative branding process that is facilitated online.
Building & Maintaining A Living Style Guide for a Post Apocalyptic Webmjovel
We have moved beyond the world of creating pages and into a world where we focus on creating design systems composed of a combination of design aesthetics, ui components, and code standards. In order to communicate these design systems across teams of designers and developers, these design systems are often captured in a living style guide. In this session, we explored how to build and sustain a living style guide. Presented at GiantConf 2016 in Charlotte, NC.
a useful guide to the brand utility - 2014 versionIngmar de Lange
I love marketing.
I hate marketing.
Marketing can be annoying.
But it can be meaningful as well.
It can do nice things.
Even good things.
The brand utility is an example.
I hope this extensive guide inspires brands to do good.
I originally wrote it in 2010.
This is a new, updated version.
