1. Share your passion and creativity in a community full of
art, acceptance, monsters, and Gaga

2. Gaga on social
networks
• Around 60 million fans on Facebook
• Over 35 million followers on Twitter
• Over 2 million followers on Instagram

3. Backstory
• Gets inspired by Social Network
• Wants to do the same for her fans
• Calls her friend Troy Carter

4. Troy Carter
• Co founder of backplane.com
• Founder, Chairman and CEO of Coalition Media Group
• Responsible for launching the careers of several recording
artists
Backplane
• a platform that allows like-minded people to
connect across their shared interests.

5. Littlemonsters.com
• A place for Lady Gaga’s fans to connect with each other & with Gaga
herself
Mother Monster & Little Monsters
• To share stories, artworks, videos, or anything ‘Gaga related’
• “A place to gather, create, share, and & inspire others”
• Began officially on July 2012

6. Connections
Connections
• Twitter (can be used to sign up)
… (can be used to sign up
• Facebook
Platforms
• Android
• iPhone

7. Pinterest comparison

8. Initially…