UAE automotive companies are missing opportunities to target UAE college students through social media. According to the literature, e-learning is increasingly popular within UAE universities. Universities provide students with knowledge and basic professional skills, as well as access to electronic libraries containing information to help students learn. E-learning improves the student learning experience and is evolving with new technologies. Computer-mediated learning and web-based learning platforms give students engaging e-learning experiences.

1. UAE automotive companies are missing to target UAE college
students through using social media

2. Contents
Literature review ................................................................................................................................3
References .........................................................................................................................................4

3. Literature review
According to the book by Clerk and Mayer named “E-learning and the science of instruction”, e-
learning is consistently increasing within the universities and e-learning ways within the
educational computing atmosphere or academic computing environment (ACE) at the
universities of United Arab Emirates. The universities give their students adequate knowledge
and basic professional understandings as well as give knowledge of advance skill so that they
can excel in their professional life. In this context the electronic libraries give significant
information to the students and help them in acquiring real knowledge about their preferred
subject. It improves the learning experience of the students. In this context e-learning is
increasing among the universities and it is popularized among the students. The universities have
applied the applications of the internet as well as the business organizations are also benefited by
the internet application and it helps in boost up the organization by providing more advantages to
the organization (Clark & Mayer, 2011). The e-learning is evolving over the time and innovative
technologies help the e-learning experience of the students. The improvement of the information
technologies as well as communication technologies help in designing wide range of course
management software so that the students are benefited by the advance e-learning features. In
this context computer mediated learning (CML), web-based learning are some significant e-
learning platform, which give the student great learning experiences.

4. References
Clark, R. & Mayer, R. (2011). E-learning and the science of instruction. San Francisco, CA:
Pfeiffer.