Datamonitor Consumer Knowledge Centre is a premium online platform to reduce risk and secure success in new ventures.
Understand Consumer behaviour, find new clients,track and benchmark competitors.
Identify and check opportunities for existing and new markets.
Generate ideas for Product Development, develop products to stand out from the crowd.
For more information contact me directly or your account manager
Global Trust in Advertising Report by NielsenVictor Kong
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising formats, but effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Nielsen Consumer Neuroscience research shows that highly successful ads score well on three dimensions: attention, conversion to long-term memory and emotional engagement. So how can marketers ensure that their ads stand out on these factors? In Nielsen’s latest Global Trust in Advertising Survey, we asked 30,000 online consumers which advertising themes are most impactful. The findings shine light on the types of messages they most enjoy—and not surprisingly, they often differ by region and generation.
Courtesy of Nielsen
Advertisers target teenagers because they are easily influenced, prone to peer pressure, and want to fit in. Teenagers have disposable income, influence their peers and parents, and can establish brand loyalty. Advertising aims to create insecurities and then proposes products as solutions. Advertisers use celebrities in advertisements to target consumers' psyche and gain their affinity, as people want products endorsed by their favorite stars. Advertisers reach teenagers through various media like TV, movies, the internet, and licensed products in schools.
The Changing Consumer Landscape What We Look Like Nowjackgriffinesa
The document discusses changes in the US consumer landscape. Millennials and Baby Boomers make up the largest population segments currently. Millennials in particular will greatly impact culture as their population size increases. The US is also becoming more racially and ethnically diverse, with minorities projected to outnumber whites by 2042. Socioeconomic factors like unemployment, declining household wealth, and delayed retirement are redefining American values and lifestyles. Marketers need strategies that recognize consumers have become more frugal in their purchasing behaviors in the current economic environment.
A little while back, we asked you to test your knowledge and share your thoughts on pay-offs. The results are in and we want you to be the first one to discover all interesting insights!
Time is money. And because we don’t want to waste any of your precious time, we’ve made it very easy and poured the most fascinating results into a clear infographic.
Does the pay-off still pay off? Check it out!
The End Of Marketing As We Know It - Erik Saelens speaks at Eurobest 2015Brandhome
We have turned away from trouble and strife in order to seek fame and fortune. Now we find ourselves on a planet that is overstressed, over-transparent and overregulated. There is no more time to waste.
Digital technology and the Internet are developing at breakneck speed. This is one of the main reasons why marketers find themselves confronted with a future that will have no mercy with the marketing and business models that professionals are still clinging to. What we need is a total reset of the marketing brain. Join Brandhome to look at the ten insights that will drive this disruption!
Datamonitor Consumer Knowledge Centre is a premium online platform to reduce risk and secure success in new ventures.
Understand Consumer behaviour, find new clients,track and benchmark competitors.
Identify and check opportunities for existing and new markets.
Generate ideas for Product Development, develop products to stand out from the crowd.
For more information contact me directly or your account manager
Global Trust in Advertising Report by NielsenVictor Kong
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising formats, but effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Nielsen Consumer Neuroscience research shows that highly successful ads score well on three dimensions: attention, conversion to long-term memory and emotional engagement. So how can marketers ensure that their ads stand out on these factors? In Nielsen’s latest Global Trust in Advertising Survey, we asked 30,000 online consumers which advertising themes are most impactful. The findings shine light on the types of messages they most enjoy—and not surprisingly, they often differ by region and generation.
Courtesy of Nielsen
Advertisers target teenagers because they are easily influenced, prone to peer pressure, and want to fit in. Teenagers have disposable income, influence their peers and parents, and can establish brand loyalty. Advertising aims to create insecurities and then proposes products as solutions. Advertisers use celebrities in advertisements to target consumers' psyche and gain their affinity, as people want products endorsed by their favorite stars. Advertisers reach teenagers through various media like TV, movies, the internet, and licensed products in schools.
The Changing Consumer Landscape What We Look Like Nowjackgriffinesa
The document discusses changes in the US consumer landscape. Millennials and Baby Boomers make up the largest population segments currently. Millennials in particular will greatly impact culture as their population size increases. The US is also becoming more racially and ethnically diverse, with minorities projected to outnumber whites by 2042. Socioeconomic factors like unemployment, declining household wealth, and delayed retirement are redefining American values and lifestyles. Marketers need strategies that recognize consumers have become more frugal in their purchasing behaviors in the current economic environment.
A little while back, we asked you to test your knowledge and share your thoughts on pay-offs. The results are in and we want you to be the first one to discover all interesting insights!
Time is money. And because we don’t want to waste any of your precious time, we’ve made it very easy and poured the most fascinating results into a clear infographic.
Does the pay-off still pay off? Check it out!
The End Of Marketing As We Know It - Erik Saelens speaks at Eurobest 2015Brandhome
We have turned away from trouble and strife in order to seek fame and fortune. Now we find ourselves on a planet that is overstressed, over-transparent and overregulated. There is no more time to waste.
Digital technology and the Internet are developing at breakneck speed. This is one of the main reasons why marketers find themselves confronted with a future that will have no mercy with the marketing and business models that professionals are still clinging to. What we need is a total reset of the marketing brain. Join Brandhome to look at the ten insights that will drive this disruption!