The document introduces Lisha, who is a creator of brand and business solutions. She describes herself as highly curious with a desire to learn, an ideas person who believes ideas can change businesses, a creative problem solver who enjoys novel solutions, and a strategist who understands human behavior and crafts strategy. She has experience in digital marketing, social media, e-commerce, and more from her education at NYU and internships. She developed a business plan, brand strategy, and launch campaign for a startup.