This document provides advice for optimizing a LinkedIn profile and landing page to attract potential employers and opportunities. It recommends beginning with an engaging one-sentence opening line to capture attention. The profile photo should be professional and not from social media. List the current job title and key skills. Highlight positive character traits and abilities in a bulleted summary. Describe current job responsibilities and capabilities concisely. Provide accurate education information while focusing on qualities that will lead to connections. Request a recommendation paragraph from a credible professional who can speak to strengths.

1. Aftercultivatingclientsforamanagedservicescompany, Ifounduse instartingnetworkinggroupsof
people whohadlike targetsinmind. Iinvitedpeoplebasedonwhattheycouldbringtothe table in
relationtothe othermembers.I've since steppedoutof the,"directtoendusersalesroll.”I try to help
people betternetworktoinspire a“gogiver”“pay it forward” attitude. NOTEthe benefitandstrategyis
inputtingthe extraeffortto gettingtoknow yourconnectionsandtheircapabilities,otherthansending
an invite.
LINKEDIN FORMAT- Openingline I find useful a good opening liner like "I am looking to work
with a team where I can utilize my natural abilities to take on challenges through working
with others for a common goal."
(Firsta fewnotes) anyone inthe position tosay “yesor no” regardingemploymenthasviewed1000+
resumesandLinkedinpages.Inordertocaptivate their attentionyourfirstopeningline shouldbe 1
sentence thatencompasses yourambition.(forgive me forthiscomment) A CEOhasthe attentionspan
of a 5 yearoldwhenit comesto lookingatresumessoyou bettergrabit quick.
PICTURE: In your picture you wantto exude professionalism.Notsomethingyouwouldputupfroma
weekendforfbortinder...whatever
NAME: I hope that isobvious
POSITION: Title of yourcurrentpositionand,a few 1 word descriptionsof yourskillsyouuse todothat
job
SUMMARY:
 Start off witha…
 3 to 4 word / fragmentedsentence, bulletedlist…
 Of personal characterdefining….
 (qualities)(gifts)(positivethingsGodgave you)
Here are some suggestions*Confidentinspeakingtoanaudience,*Attentive tonew information,
*Good Listeneraswell asSpeaker,*Ambitioustoexcel,etc.) You have characteristics in your
personality that if you can put them forth for people to read easily, you get recognition and
respect quickly. In Paragraph form, after bulletedlist: describe whatthe positionyou currently hold
requiresof you.Yourresponsibilities,how manypeople you trainata time. Say somethingaboutyour
“Abilitytoquicklygraspprocesseswithinasystemandanalyze forefficiency, Abilitytospeaktoan
audience inaclear and concise mannerthat iseasilyunderstood andhow well the concepteducatesan
audience.”Asanexample..
EDUCATION: Be accurate. I’ll give you more informationonhow thatwon’tnecessarilybe whatgetsyou
the attentionfora connection/opportunity /andso on,so conveyyourcurrent level of education.
RECOMMENDATION: Thinkof a fewpeople thatwouldwriteaprofessional recommendationforyou
that youare involvedwithonaprofessional level.Thiscanbe a teacher,co-workerorboss;someone
youadmire whoknowsyouand iscredible atwhat theydo.Askthemto kindlywrite aparagraphthat
definesyourpositive attributes
**Get that rollingandwe’ll buildfromthere…. Good Luck. Ask me if you get stumped