Overview of white papers and scientific reports from my tenure as a freelance Communications Manager at a fertiliser manufacturer. Click on View and then the project title to watch the slideshow. Request a high-res PowerPoint at dwmair@volny.cz

1. Spearheaded the joint R&D-­‐product compliance task force that put
pH Perfect® technology on the US fer?liser market

2. Developed efficacy reports1 that got pH Perfect registered in Calif. and
Ore., paving the way for broader acceptance
1
Excerpts
shown
above
are
the
2tle
page
and
pages
1,
3,
8,
11
and
13
of
the
public,
non-­‐confiden2al
efficacy
report.

3. Led a team of scien?sts and communica?on professionals that
published a white paper on pH2 to interest prospects
2
Shown
above
are
all
pages
from
the
white
paper
on
pH.

4. Developed a series of branded white papers and efficacy reports3
designed to serve as sales-­‐funnel gateways
3
Excerpts
shown
above
are
random
pages
from
the
English
versions
of
addi2onal
white
papers
and
efficacy
reports.

5. Translated the bulk of the white papers and efficacy reports into nine
different languages4
4
Excerpts
shown
above
are
pages
from
white
papers
and
efficacy
reports
in
eight
of
the
nine
languages,
excluding
French.

6. Produced a cross-­‐referen?al report5 on the current research into the
possible therapeu?c uses of cannabinoids
5
Excerpts
shown
above
are
pages
2,
3,
7,
9,
11,
13,
15
and
18.