This presentation is about successful LinkedIn Lead Generation. 4 simple steps have been discussed, to assist you with the the ad campaign and lead generation. All of us have used LinkedIn to make professional acquaintances; however, have you ever tried using LinkedIn advertising to reach out to your prospective customers? This presentation will teach you how to create ads in 4 simple steps for successful LinkedIn Lead Generation. LinkedIn Lead Generation - Getting Started with Ads Once you get to the LinkedIn Advertising page, hold on. If you are running the Ad for LinkedIn Lead Generation for yourself, only then proceed. But if you are running the ad on behalf of your company, then you will need to create business account for your ad campaign. You will find this option under the drop-down of your name, on the top right of the page. There are four stages in the ad creation process. Create Ad Campaign Targeting Campaign Options Checkout

2. Create Landing Page 2
How to Create LinkedIn Ads in 4 Steps:
If the Ad is for your business – Create a Business
Account. You will find this option under the drop-
down of your name, on the top right of the page. If
not, then proceed to Step 1.

3. Create Landing Page
Now you need to provide details of your business account
3
Once, you have created a business account, you are ready to create an ad for your
business!

4. Create Landing Page
Step 1: Create LinkedIn Ad Campaign
4
Pick a Language
Choose the media type that suits your business –
Image Video
-OR-
a
b

5. Create Landing Page 5
Once your customer clicks on your ad, they will be directed to another page. This could
be a standalone landing page or even the LinkedIn profile of your company or a
discussion page regarding the same.
Link to landing
page or LinkedIn
profile
Ad Headline Ad description Ad image
Other details include:
The ad copy, image and the
landing page must have a
message match.

6. Create Landing Page 6
Broad Targeting
Location: If your company caters to customers only in India, there is no use targeting
individuals in US, right!
Job Title: Make it specific. For example, an ad may be very relevant for Marketing
Managers, but not for CEOs.
Age Group: A 40 year old might not have the same interests as a 20 year old. Hence, you
as the ad maker must be completely sure of your ad campaign.
Step 2: Ad Targeting

7. Create Landing Page 7
This features allows you to be very specific about
your target audience. For instance, if you cater to
Construction companies only, then it would make
no sense to target companies under Agriculture
Industry, right!
Specific Targeting

8. Create Landing Page 8
Under payment options, you can choose to “Pay per click (CPC)” or “Pay per 1000
Impressions (CPM)”, whatever you think will benefit your business.
Notice there are tips
(on the right side of
the page). Starters
should definitely refer
to this.
Step 3: Campaign Options

9. Create Landing Page 9
You can pay by credit or debit card.
Once that is done, you can preview
your ad campaign and voila, it’s ready
to go live!
Step 4: Payment Options and Checkout

10. Generate, Nurture and Follow your Leads
Software for Marketing and Lead Generation teams
Create landing page
Create landing pages for your LinkedIn Ad
Try LeadSquared!
For more details on LinkedIn Ads, read this post.