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The document discusses different types of social media users for businesses: Selectives who focus on a few preferred channels, Mavens who are highly engaged across many channels, Wallflowers who are less engaged, and Butterflies who are engaged but across a variety of different channels. It recommends that businesses take each user type's preferences into account to effectively engage with customers on social media.
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- 1. Social Media for Business
- 3. Social Media Engagement www.engagementdb.com Selectives Mavens Frequency Wallflowers Butterflies Channels Graham Jones - www.grahamjones.co.uk
- 4. Social Media Engagement www.engagementdb.com Graham Jones - www.grahamjones.co.uk
- 5. Social Media Engagement www.engagementdb.com Graham Jones - www.grahamjones.co.uk