The document discusses implementing deeplinks in a mobile app to connect users directly to specific pages within the app. It covers user engagement metrics after the app's launch and outlines technical requirements for creating and sharing deeplinks across social media and messaging platforms. Additionally, it mentions alternative methods for integrating deeplinks, such as utilizing specific plugins for sending push notifications.

1. | Link Users to your specific page in a mobile app with Deeplinks
Mobile deeplinks
Link Users to a specific page in a Mobile app with deeplinks

2. | Link Users to your specific page in a mobile app with Deeplinks
Jordy Heijnen
● IT Consultant | CoolProfs
● Mobile enthusiast
● OutSystems Expert, Mobile and Tech
lead
● Living in Amsterdam and active
kitesurfer
@
in
jordyheijnen@gmail.com
/jordyheijnen

3. | Link Users to your specific page in a mobile app with Deeplinks
● HuisjeHuisje, mobile app built in OutSystems 10 in App store and Play store
● Project collaboration between housing corporation Ymere, WoningNet and
CoolProfs for OutSystems development, design agency Fabrique for UI / UX.
● An app for users that want to find a new rental house.
They create a profile of their own house, like other houses, match and chat with
them so they can permanently swap rental houses.

4. | Link Users to your specific page in a mobile app with Deeplinks
App launched sept 2017. After 6 months:
● 43.500 downloads in total
● 14.500 houses in the app
● 1000 active user sessions per day (6 min session)
● 500.000 likes
● 3.500 matches
● Stories of successful house swaps
We started thinking of ways for users to
increase the likelihood of getting a match
● Option for users to share links to house
profiles on social media for promotion or
in messages to others

5. | Link Users to your specific page in a mobile app with Deeplinks
User story requirements
● Users should be able to generate links that can be
shared using native device sharing options like
■ Social media apps like Facebook, Instagram
■ Messaging apps like Whatsapp or e-mail
● On a mobile device, opening these links should
■ If HuisjeHuisje is installed: open mobile app directly on profile page
of correct house
■ If HuisjeHuisje is not installed: redirect to HuisjeHuisje on Apple
App store on iOS devices, to Google Play store on Android devices
● On desktop, the link should open the HuisjeHuisje
website

6. | Link Users to your specific page in a mobile app with Deeplinks
Requirement
Users should be able to generate links
that can be shared using native device
sharing options like
● Social sharing plugin
Available in OutSystems Forge
Gives the ability to use native
sharing window options to the
user

7. | Link Users to your specific page in a mobile app with Deeplinks
Requirement
Use a link to open a specific page in a mobile app (instead of the home screen). This is also known as a
deeplink.
On web, the URL link format is
● https://<serverdomain>/<ApplicationModule>/<Screen>.aspx?<Parameter1>=<Value>&<Pa
rameter2>=<Value>
On mobile, deeplinks are supported by default using the format
● <app-identifier>://<AppModule>/<Screen>?<Parameter1>=<Value>&<Parameter2>=<Value>
Note: In deeplinks app identifiers should always be lowercase. A best practice is therefore to generate
apps with app identifiers in lowercase. Keep in mind that changing the app identifier results in a new
app.
For Android users with Chrome, Android intents can also be used. These add the option to directly
redirect to a fallback URL if the app is not installed.
● intent://<AppModule>/<Screen>?<Parameter1>=<Value>#Intent;scheme=<app-
identifier>;package=<app-identifier>;S.browser_fallback_url=<URL>;end;

8. | Link Users to your specific page in a mobile app with Deeplinks
More complex requirements than supported by
a mobile deeplink
● Device detection
■ Desktop or Mobile
■ iOS or Android
● Redirect to Apple App Store / Google Play store
■ iOS: https://itunes.apple.com/nl/app/<appname>/<idxxx>
■ Android: https://play.google.com/store/apps/details?id=<app-
identifier>
● Generating a pretty link and use encryption of parameters
● Support for different mobile browsers

9. | Link Users to your specific page in a mobile app with Deeplinks|

10. | Link Users to your specific page in a mobile app with Deeplinks|

11. | Link Users to your specific page in a mobile app with Deeplinks| Change session name in master slide
Demo
Deeplink Mobile
Deeplink Web

12. | Link Users to your specific page in a mobile app with Deeplinks
Other alternatives
Other options to use deeplinks in
your mobile app
● Pushwoosh plugin
● Onesignal plugin
Send push messages extended
with deeplinks to direct your users
to specific app screens
● Use deeplinks directly in your
mobile app / web application

13. | Link Users to your specific page in a mobile app with Deeplinks
Thank You!
@ injordyheijnen@gmail.com /jordyheijnen