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Michael King
  SEO Manager
Publicis Modem
      @ipullrank
Personas help you identify how to find your link prospects and how to
start a conversation with them once you do.

Read: http://outspokenmedia.com/seo/content-based-outreach-for-link-building (@justinrbriggs)
=DownloadString(“http://www.ipullrank.com/too
ls/expandurl/?url=[INSERT SHORTENED URL
HERE]”)

   =DownloadString(CONCATENATE("http://ipullrank.com/tools/expandurl/?url=",[CELL NAME]))
Read: http://analyzewords.com
Building links by persona helps measure the effectiveness of efforts on business goals
Tool: http://ifttt.com
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media

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Link Building Using Social Media

Editor's Notes

  1. Next: Download the preso
  2. This is what traditional link building is. It doesn’t work that well.
  3. Next: Use Quant Tools
  4. Next: Develop Personas
  5. Next: Find out who they are
  6. Next: but!
  7. Next: issues with seer method
  8. Next: made a tool
  9. Next: followerwonk
  10. Next: siteskout
  11. Next: talk to people like people
  12. Next: make your message stand out
  13. Next: offer value
  14. Next: dangle the carrot
  15. Next: dangle the carrot
  16. Next: maintain the rapport
  17. Next: follow me
  18. Next: Who is your target audience?
  19. Next: follow me