The document describes the line and staff organization structure of Avi Healthcare Pvt. Ltd., a manufacturing company. It outlines the roles and responsibilities of key line managers like the Sales Manager, Business Development Manager, Service Coordinator, and Accountant. It also mentions staff positions that report to the line managers, like Office Assistants and Clerks. The line managers are responsible for functions like sales, customer service, production, and administration. Staff specialists assist the line managers in areas like quality control, purchasing, and administration. This hybrid structure allows for specialization and expertise while maintaining clear lines of authority.

1. LINE AND STAFF
ORGANISATION

2. LINE & STAFF STRUCTURE IN
AVI HEALTH CARE

3. GROUP NO : 8
•ISHA SINGH 201143
•MIHIR WAGHELA 201144
•MEGHA PINTO 201145
•BHARAT KURUBA 201146

4. INDEX
• INTRODUCTION
• TYPES OF STAFF
• CHART ILLUSTRATION OF LINE AND STAFF ORGANISATION
• FEATURES
• MERITS
• LIMITATIONS
• CONFLICT BETWEEN LINE AND STAFF
• RESOLVING LINE AND STAFF CONFLICT

5. LINE AND STAFF ORAGANISATION
INTRODUCTION
• A pure line organization structure having only line executive is possible
in a very small organization with few employees. Due to the complexities of
modern business for large scale organization there is a need for line and
staff structure. Line and staff organization eliminates the drawbacks of both
line organization & staff organization and also has the good points of them.
It is a happy blending of line and staff organizations.
• Both line and staff personnel have important roles to play. In this
organization line authority flows in vertical line in the same manner as in
line organization. In addition staff specialists are attached to line positions
to advice them on important matters.
• The line executives are the “decision-makers”, whereas, the staff are the
“advisors or planners”. The staff concentrates their attention on the
research and planning aspects of business activities, while the line
executives concentrate their attention on implementation of the plans.

6. TYPES OF STAFF
•Personal Staff : Such as private secretary.
•Specialised Staff : Such as financial advisors, legal
advisors, etc.
•General Staff : Such as assistant, general manager, etc.

7. CHART ILLUSTRATION OF LINE AND STAFF
ORGANISATION
•

8. FEATURES
•Specialisation
•Suitable for Large Organisation
•Sound Decisions
•Systematic Planning & Control
•Conflicts
•Cost Factor

9. MERITS
•Specialisation
•Sound Decision
•Unity Of Command
•Less Burden on Line Executive
•Well Defined Authority & Responcibility
•Democretic Style

10. •Suitability
•Systematic Planning & Control
•Crisis Management
•Flexibility

11. LIMITATIONS
•Conflicts
(a). Line complains against the staff
(b). The staff complains against the line
•Overdependence on staff
•Misinterpretation of Staff Advise
•Time Consuming
•Expensive

12. •More Paper Work
•Irresponsible Staff
•Staff Lacks Authority
•Shifting of Responcibility
•Confusion

13. CONFLICT BETWEEN LINE & STAFF
COMPLAINS OF THE LINE MANAGERS AGAINST
STAFF
Grabbing Compliments
Unfamiliar With Actual Work
Less Degree of Freedom
Lack of Practical Knowledge
Superiority Complex

14. Excessive Paper Work
Enjoys Easy Access to Top Management
Loss of Certain Function
Lack of Human Skills

15. COMPLAINS OF THE STAFF AGAINST LINE
MANAGERS
Last Minute for Advice
Line Managers are Irresponsible
No Clarity of Responsibility
Shifting of Responsibility
Difficulty in Exercising Skills

16. Do Not Fully Utilise Their Services
Reluctant to Accept New Ideas
Line Managers Enjoy all Authority
Lac of Mutual Respect

17. RESOLVING LINE & STAFF CONFLICT
•Formal Meetings
•Training
•Mutual Respect
•Team Work
•Sufficient Time
•No Shifting of Responsibilities

18. •Clear Demarcation of Functions
•Clarity of Problems
•Rotation of Jobs
•Matters of Dispute to Higher Authority
•Line to have Clear Authority
•Mutul Dependency
•Familiarity With Each Other’s Activities.

19. LINE AND STAFF
STRUCTURE IN
AVI HEALTHCARE PVT.
LTD.
SINCE AVI HEALTHCARE PVT. LTD. IS
A MANUFACTURING COMPANY, LINE GROUPS
ARE ENGAGED IN WORK RELATED
TO PRODUCTION AND PROMOTION OF
PRODUCTS.

21. A) SALES MANAGER : Generate leads - Meeting Doctor,
Hospital Administrators to promote company's product and generate
sales
• Achieve and exceed monthly, quarterly and annual targets
• Maintain excellent relationship with client
• Get Customer feedback
• To provide demo of the assigned products to the interested
customers. Effectively communicate the key features and benefits of
assigned products
• Provide proposal to interested customers, negotiate in line with
company directives and follow up to secure orders on behalf of the
company
• Cold-calling in order to create interest in products and services,
generate new business leads and arrange meetings.
• New Business development, existing client retention and upselling

22. • B) BUSINESS DEVELOPMENT MANAGER : Generate leads - Meeting Doctor,
Hospital Administrators to promote company's product and generate sales
• Should be capable to achieve targets through dealer network.
• Maintaining excellent Dealer Relationship will be key responsibilities.
• Co-ordinate with Dealers, Distributers - Meet with them frequently to assist in
training, reviews, and major presentations and sales calls
• Make quotations and follow up for payments with Dealers, Distributors
• Develop and execute area sales action plans in alignment with business objectives.
• Build business by identifying prospects and appointing dealers in unrepresented
areas.
• Build long-term mutually beneficial relationships with
customers/dealers/distributors.
• Create and maintain a Database of the prospects in the chosen Industry verticals
• Prepare Sales reports by collecting, analyzing, and summarizing information for the
perusal of Senior Management
• Participate in govt. & public sector undertaking’s tenders/ EOIs & participating in pre
bid meetings and finalizing the tender documents and submission thereof.

23. • C) SERVICE CO-ORDINATOR : Service / Repair Support
• Production Support
• Customer handling & customer Satisfaction
• Troubleshooting of all equipments
• Planning service calls for installation, breakdown and recall/replacement, Call
logging., Maintenance call details and downtime details of actual and planned.
• Able to provide technical guidance to clients on call.
• Attending breakdown service calls in accordance with the downtime guidelines of the
company and contractual obligation with the customer
• Tracking and Maintaining records of all Installed equipments and equipments given
for Demonstration.
• Keeping a tab on AMC/CMC of customers, Government AMC/CMC and schedule
preventive maintenance
• Pro-active approach of services and customer’s support
• Build relationship with customers and create valuable relations in order to increase
repeated sales and revenue generation by Spares/Service and AMC
• Ensure that receivables are collected for AMC, CMC and spares from customers

24. •D) ACCOUNTANT : Admin Support
• Creating periodic reports, such as balance sheets, profit & loss
statements, etc
• Maintaining accurate financial records, accounting records, making
copies, filing documents, etc.
• Reconciling the company's bank statements and bookkeeping ledgers
• Preparing or managing accounts and tax returns
• TDS, Invoicing, entry of e-way bill, etc.
• Maintaining Banking records
• Tally data entry receipts, payments, bank reconciliation statement,
preparation of debtors / creditors statements, etc.
• Handling petty cash, preparing bills and receipts.
• Preparing GST Filling file
• Handling finalization of accounts, GST assessment completion in a timely
manner

25. E) ADMINISTRATION INCARGE : Look after the
administration part of office & factory.
F) PURCHASE INCHARGE : Looks after purchase of raw
material.
• Participating in pre bid meetings and finalizing the tender
documents and submission thereof.
• Inviting tenders and finilise them.
G) QUALITY CONTROLL INCHARGE : Ensures quality of
production.
H) PRODUCTION INCHARGE : Looks after production.

26. Above mentioned are the line managers &
other staff such as Office Assistants, Clerks,
Team leaders, Sales persons, Technicians etc.
are there under them to assist them to run AVI
HEALTHCARE PVT. LTD. smoothly and
successfully.

27. LINE AND STAFF
STRUCTURE IN
ARAMEX
SINCE ARAMEX IS A SERVICE SECTOR
COMPANY, THE LINE GROUPS ARE
RESPONSIBLE FOR ITS CUSTOMERS.