This document discusses the use of social media platforms like Facebook, Twitter, YouTube and Mixi in Japan. It provides tips on creating accounts, basic functionality, and comparing features of different sites. Examples are given of companies using these tools for marketing and PR. Stats are presented on social media adoption rates among Japanese users. Risks like improper account settings are also covered.
This document discusses the use of social media platforms like Facebook, Twitter, YouTube and Mixi in Japan. It provides tips on creating accounts, basic functionality, and comparing features of different sites. Examples are given of companies using these tools for marketing and PR. Stats are presented on social media adoption rates among Japanese users. Risks like improper account settings are also covered.